Garnier Fructis joined Atlantic Records and Rolling Stone Magazine for the ‘Do You Wanna Be a Rock & Roll Star’ contest to promote the Pure Clean products. Garnier Fructis suggested U.S. citizens to vote for the best rock musician on the Rolling Stone web-site or on the Facebook page. In addition users were welcome to upload their own photos in a rockstar-like fun photo frames, the most voted pics won free concert tickets. With its eco-product line Pure Clean, Garnier Fructis provided all the hair-style stuff for the Garnier celebrity stylist Peter Butler to trim the contestants’ heads in a special Green Room. Previously, Garnier Fructis in collaboration with Terra Cycle also invited customers to join its nationwide 7-city tour and bring the recyclables for repurpose.