Forbes Impact 30
TerraCycle Capri Sun (Kraft Foods) Walmart Include USA
Tom Szaky
Terracycle
At a Glance
* Age: 29
* Headquarters: Trenton, N.J.
* 2010 revenues: $13 million
* www.terracycle.net
Profile
When Tom Szaky was a freshman at Princeton he hit upon the idea of using worm poop as an organic fertilizer. He borrowed money from family and friends and spent all his savings on a $20,000 "worm gin"—which can hold hundreds of thousands of the invertebrates—and dropped out of college. With a $2,000 angel investment from venture capitalist Suman Sinha, Szaky started packaging the fertilizer in used soda bottles and selling it out of his car to local gardening centers. In 2004 he convinced a buyer for Home Depot to take a flier on his fertilizer, which is also now available in Target and Wal-Mart. In addition to the fertilizer, Terracycle collects trash and turns it into bright, fun products, like messenger bags made out of used Capri Sun packages and trippy "urban art trash cans." The company donates 2 cents to charity for each waste item it recycles, raising $3.2 million so far.