This increase in repurposing materials has caused food and beverage manufacturers like Kraft Foods to stand up and take notice. Proof in point is the company's recent decision to add foil cheese packets to their pre-existing "Terracycle Collection Program." In Packaging Everything Old is New Again For those not familiar with "Terracycle", it is one of many organizations that work to create useful items out of waste products. "Terracycle", in conjunction with both consumers and people from within the food and beverage industry, collects empty and discarded items like foil cheese packets, foil beverage pouches, potato chip bags, gum wrappers, beverage bottles and other items. "Terracycle" then converts those items into a wide array of new items like insulated coolers, garbage cans, fences, plant food, household cleaners, photo frames, jewel cases, clothing and fashion accessories. Part of the proceeds from the sale of those items is in turn donated to area schools and non-profit groups.