Let’s be honest – I don’t know a lot about fashion. It’s certainly not my expertise – that would be trash. In addition to knowing a lot about trash, I know a fair bit about changing people’s perception of trash. TerraCycle’s goal is to get people thinking different about trash in order to eliminate the idea of waste. To that end, we do a lot of PR, marketing, and engagement activities to show people that any type of trash can be useful and can be remade into something else when its first life is over. I think fashion and art are two great ways of encouraging this kind of thinking because they’re visual and influential.