Oh lord, here we are again. Earth Day is nearly here. The roar of the trumped up press releases and tenuous links to sustainability is deafening! What started out as an impassioned celebration/day of action for the earth in 1970 has become a vehicle for companies to cash in on a growing trend. Or has it? What's your thoughts on Earth Day? On one hand it is an opportunity to spotlight behaviors and products that people can carry on with for the rest of the year. It is useful, having a focal point for such an important topic as the health of world to be brought to the awareness of people beyond those already committed. It's helped "normalize" what used to be strictly for the fringe dwellers, making it safe for mainstream people, businesses and governments to take more bold action. If only that were the extent of it.