GU Energy Labs Trash Brigade Makes a Difference

  GU Energy Labs takes trash, and protecting the places we play, seriously.  In recognition that its products create a fair amount of trash, the athletic nutrition company partners with TerraCycle, an upcycling and recycling company that collects difficult-to-recycle packaging and products and repurposes the material into affordable, innovative products.   GU’s Senior Brand Experience Manager Celia Santi says, “There is nothing more deflating than seeing spent gel packets on the road or trail during a run or ride. We encourage all athletes to stash their trash, and we are excited and proud to offer our community a way to reduce all of our impacts on the beautiful places we play.”   GU’s Community Development Manager — and pro rider — Yuri Hauswald does his part to clean up, too. He, along with a dedicated crew of volunteers, has picked up litter after the Death Ride course for the past five years. And it’s not just GU packaging they find. Hauswald says, “The crews on Monitor and Carson encountered more outdoor user litter than sports nutrition and came away with piles of trash that had been left/thrown intentionally.”   Learn more about GU’s partnership with TerraCycle and sign up for the GU Trash Brigade at guenergy.com/join-the-brigade.