TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Servidores do TRE-TO são sensibilizados sobre a gestão de resíduos sólidos

A importância da preservação ambiental e as iniciativas que podem contribuir para promoção da sustentabilidade no dia a dia são os temas abordados no curso Gestão de Resíduos Sólidos, realizado nesta terça (5/8) e quarta-feira (6/8), no auditório do Tribunal Regional Eleitoral do Tocantins (TRE-TO). A Iniciativa é uma promoção do Tribunal Superior Eleitoral e está sendo realizada em todos os regionais da Justiça Eleitoral.

The circular economy comes to your living room

table at cottage made from bowling alley How to choose things for your home that have had, or can have, second lives. The circular economy, as defined by the Ellen MacArthur Foundation, starts at the very beginning of the life of a product. "Waste and pollution are not accidents, but the consequences are made at the design stage, where 80 percent of environmental impacts are decided." Most discussions of the circular economy relate to single-use plastics, but Emma Loewe of Mind Body Green raises very interesting points in her post, The Rise Of The Circular Economy & What It Means For Your Home. She notes that all the issues also apply to more longer-lived items. When applied to physical products, designing for circularity means creating things that can be reused multiple times or broken down into their constituent parts and then rebuilt into equally valuable items. It's about designing out that end-of-life step altogether and making objects that can stay in use, in some form, indefinitely. Loewe describes companies like Coyuchi, who chop up old textiles and turn it into fiber again, or initiatives like Good Stuff, a "one-month exploration of how to live well in the circular economy that displayed furniture, fashion, and home goods that were built using circular economy principles or bought off of secondhand websites." Borrowing from food legend Michael Pollan, Good Stuff operated off the motto "Have Good Stuff. Not too much. Mostly reclaimed" – one that we could all stand to adopt in our own lives. windows at cottage These are issues that every designer should be thinking about. And not just buying vintage furniture (like I do) but getting creative with reusing and repurposing. Years ago we discussed Adhocism, coined by Charles Jencks and Nathan Silver in 1973, "Basically it involves using an available system or dealing with an existing situation in a new way to solve a problem quickly and effectively. It is a method of creation relying particularly on resources which are already at hand." An example is the dining room table in my cabin, shown at top, made from a bowling alley that I cut out of a building early in my architectural career. My dad built the side table out of laminated shipping container flooring. Or these windows, taken from a Toronto house during a renovation and rehung in a cabin in the woods. circular building As for buildings and communities, the Ellen Macarthur Foundation has looked at this too. As I noted in our post, We currently keep a lot of people working in the linear economy, digging up resources, turning them into products like cars or buildings that then take a lot more resources to operate, use them until they wear out or we are bored with them or our needs change, then throw them away and start over. Fernish dining room set Emma Loewe points out all kinds of ways that people can think circular in their homes. One can subscribe to TerraCycle's new Loop program (although I think Katherine's ideas for living zero waste are more practical and realistic). There are furniture subscriptions services like Fernish (although I think you are better off buying used). She notes that even IKEA is thinking circular these days. "We're trying to make more from less to make less waste in our production," Lena Pripp-Kovac, head of sustainability at Inter IKEA Group. Making stuff takes a lot of energy and makes a lot of CO2. Traditional recycling is, well, BS. Truly going circular is not easy; as I have written before, we have to change our entire culture; it is a different way of thinking about things. But as Loewe notes, we actually can go circular in our homes and in our kitchens, and it is still pretty enough for MindBodyGreen.

Groups Aim to Make Recycling at Convenience Stores Convenient

Two trade groups are encouraging recycling efforts at convenience stores nationwide with a new effort—“The Value of Can and Bottle Recycling.” The new guide from the National Association of Convenience Stores (NACS) and the Can Manufacturers Institute (CMI) offers tips and suggestions for improving current practices, how to effectively communicate the goals of the program with staff and customers, as well as a checklist to help retailers reduce contamination in their recycling bins.
“We frequently survey consumers and retailers about various issues. In one recent survey, we found that more than half of all convenience store customers say they’d like to see more recycling at their local convenience store,” says Carolyn Schnare, director of strategic initiatives for the Alexandria, Va.-based NACS. “In-store recycling is more commonplace, but recycling at the pump is where 70 percent of American drivers say they dispose of trash from their vehicle while refueling.” Additionally, about half of all Americans shop at a convenience store each day, contributing to 165 million transactions daily, which presents an additional opportunity to promote recycling.
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“Consumers want to be good environmental stewards,” said Robert Budway, president of Washington, D.C.-based CMI, in a statement. “And having the ability to recycle aluminum beverage packaging away from home is a win-win for can manufacturers, convenience stores and consumers. We believe that increasing away-from-home recycling of aluminum cans will benefit the entire recycling system.”
For customers, recycling at a convenience store needs to be just that—convenient. “When we asked consumers what they do with recyclables if there isn’t recycling available at the gas pump, almost half said they will carry it in their car until they find a recycling container,” says Schnare. “With 70 percent of customers cleaning out trash from their cars when fueling up, having a clearly identified recycling bin will give them a convenient place to easily sort their trash and their recyclables.” The new guide is intended to help retailers improve their recycling efforts specifically at the fuel island. It provides guidance for retailers that sell fuel, which includes of the 153,000-plus convenience stores in the U.S., about 122,000 locations that sell fuel. “We are working with a small group of retailers, industry suppliers and sustainability experts to identify additional resources, partners and programs to encourage recycling of traditional and nontraditional items at convenience stores,” says Schnare. “We also work with Keep America Beautiful to offer stores free cigarette butt disposal receptacles and with Terracycle to give them an avenue to recycle the cigarette butts after collection.” Implementing recycling opportunities at convenience stores can be challenging given the different municipal regulations and waste company procedures that can widely vary. “For larger convenience companies with multiple locations, every store’s location may have a different set of rules on what can and cannot be recycled, which makes it challenging for a company to execute consistent operational procedures,” says Schnare. “Also, contamination is often cited as a challenge—a fineable offense in some cities—which is often a result of customers not recycling properly.” However, there can be an upside in dealing with the varying waste infrastructures. Depending on the municipality and hauler contract, there is a potential for cost savings by reducing the amount of waste picked up if proper recycling is diverted into the correct waste stream, according to Schnare.

Innovative Packaging Improves Environmental Impact

Flexible packaging suppliers launch innovative products to improve pouches’ environmental impact

 
Innovative Packaging Improves Environmental Impact
 
August 5, 2019
Improving the sustainability of flexible packaging was a recurring theme at this year’s Global Pouch Forum, held June 13-15 in Rosemont, IL. While pouches are recognized by many as one of the most sustainable forms of packaging due primarily to their minimal use of material and excellent product/package ratios, flexible packaging may still face unfavorable public perceptions. While consumers like flexible packaging for its shelf appeal, product protection and convenience, many express concern that it is not recyclable and usually ends up in landfills or is washed into our waterways. The laminated structures that do so much to prevent food waste and extend the shelf life of products also can make recycling impractical. Even though flexible packaging is the fastest-growing segment of the industry, it is the public perception that sustainability means recyclability which stands in the way of even faster growth. This has become especially apparent in the last year, with growing resistance to the plastics used in most flexible packaging. These environmental concerns are impacting consumer purchasing decisions.

Flexible Packaging Offers Triple Win

Sal Pellingra, ProAmpac’s vice president for application & innovation development and a presenter at the Global Pouch Forum, pointed out that companies can improve their packaging sustainability by adopting flexible packaging. “One approach that makes a significant impact to the environment is to reduce the amount of packaging being used. That is what flexible packaging can do,” Pellingra stated in remarks at the Forum. “That means right now, you have an immediate opportunity for a triple sustainability win.” His triple sustainability-win formula is as follows: First, you win by shifting to flexible packaging. Reducing the amount of packaging means less carbon impact, less water usage, less fossil fuel, lower product-to-package ratio, less material-to-landfill, and less weight and fuel for transport. Second, you win again by introducing available sustainability-facing solutions. Employing renewable, recyclable and post-consumer recycled (PCR)-based materials that are available today. Third, you win by driving consumer acceptance through new package functionality. Utilizing flexible packaging with compelling and useful functional features such as dispensing, reclose-ability, dosing, one-way valves and other features that add utility and value. However, the industry recognizes the recycling impediment, and suppliers are working globally to find ways to make pouches more sustainable. In this article, we examine recent innovations and product launches that should form a solid basis for growth in this sector.

Making Multilayer Packaging Recyclable

Multilayer packaging reliably ensures high-quality and fresh food products thanks to its properties. It protects the products and keeps them hygienic, thereby extending the shelf life of food. Smart solutions with multilayer packaging can play a part in reducing this unnecessary waste. Multilayer packaging can be sustainable and may be produced from chemically recycled material. “Today’s high-tech film packaging solutions consist of multiple materials and layers with different properties, such as an oxygen barrier. And thanks to the optimized use of materials, we were able to reduce the packaging volume to a minimum,” said Johannes Remmele, managing director of Südpack, one of four European companies involved in a project to perform chemical recycling. Multilayer packaging consists of up to 11 individual, ultra-thin layers, making it considerably lighter and thinner than comparable packaging. In addition to reducing the amount of raw materials used, this also contributes to considerably lowering CO2 emissions during transport. All in all, multilayer packaging is clearly more resource efficient than its alternatives. However, multilayer packaging could only be recycled to a limited extent, because mechanical recycling processes are not suitable for composite materials. “Within the ChemCycling project, BASF is working on advancing the chemical recycling of plastic waste, because this will make it possible to process and reuse previously non-recyclable plastics such as mixed plastics. In collaboration with our partners, we have now for the first time produced a prototype packaging made of chemically recycled polyamide and polyethylene. This goes to show that the recycling of multilayer packaging could soon come full circle,” explained Christoph Gahn, who is responsible for the polyamide business at BASF. This pilot project was made possible through the collaboration between the four partners BASF, Borealis, Südpack and Zott. BASF supplies chemically recycled polyamide, while Borealis provides sustainably produced polyethylene. Südpack, one of Europe’s leading producers of film packaging for food products, uses these materials to produce multilayer film for a specially sealed Mozzarella packaging for Zott Gourmet Dairy.  
Zott’s Dairy packaging recycled material
Zott’s Dairy packaging is made from 100 percent chemically recycled material
  “What is special about this pilot project is that both components of the packaging — polyamide and polyethylene — are made from chemically recycled material,” emphasized Maurits van Tol, Borealis senior vice president innovation, technology & circular economy solutions. “This innovative solution came about thanks to the selection of special polymers. In addition, the collaboration between the companies involved made it possible for the first time to consistently certify each step up from the raw material to the finished packaging.” The raw materials for polyamide and polyethylene were produced in very small quantities as part of the “ChemCycling” project. The pyrolysis oil derived from plastic waste was supplied by a partner and fed into BASFs production as feedstock. According to the certified mass balance method, both plastics have an allocated 100 percent share of recycled materials.

Cheer Pack Gives Shape To Pouches

Compared to glass or plastic containers, CHEERPlus Cubes allow brand owners to merchandise product in a more compact, sustainable and convenient package. “We’re very excited to be the first company in North American to offer three standard sizes of side gusset spouted pouches available to brand owners who want to differentiate their brand,” says Al Madonna, Cheer Pack North America marketing director. CPNA is the first company in North America to market side gusset spouted pouches in three standard sizes – 250 ml, 330 ml, and 500 ml – and the company plans to roll out larger size options in 2020. In addition to the brick-and-mortar retail marketplace, flexible spouted pouches from CPNA have emerged as an ideal e-commerce grocery packaging solution for a wide range of product categories that include baby food, energy and nutrition products, sauces and condiments, and hand lotions.  
Cheer Pack North America
Cheer Pack North America offers side gusset spouted pouches in three standard sizes
  By making eco-friendly sustainable flexible packaging that includes its CHEERPlus Cubes line of products, CPNA is committed to decreasing its carbon footprint through environmentally-conscious practices. CPNA’s stand-up pouches for food and non-food packaging create between 75 and 93 percent less greenhouse gas emissions compared to other packaging types. Additionally, with a 35-to-1 product-to-package ratio, stand-up pouches provide the most efficient package delivery system available, relative to other popular package types.

Pouch Improves Sustainability

Uncle Dougie’s — maker of natural and organic sauces, marinades and rubs — is dramatically reducing its carbon footprint by shifting to a flexible pouch for its newest line of barbeque sauces. As the first condiment company to debut the inverted flexible squeeze pouch, the brand is setting the bar for sustainability in a category dominated by rigid glass and plastic bottles. In partnership with Glenroy, the company responsible for producing the new squeeze pouches, Uncle Dougie’s worked with the Natural Marketing Institute to measure the environmental footprint and sustainability of squeeze pouches against typical glass barbeque sauce bottles. Results of this study show that the squeeze pouches:
  • Reduce fossil fuel usage by 65 percent
  • Reduce greenhouse emissions by 78 percent
  • Reduce overall water usage by 80 percent
“We wanted to understand our environmental impact from a holistic standpoint and look for ways to reduce our natural resource consumption as we launched these organic items,” said Rob Johnson, CEO of Uncle Dougie’s. “It’s important to make an impact where we can, and our fans expect us to do so. This package is a huge upgrade for convenience and usability, and proves you can bring meaningful innovation to consumers and do good for the planet at the same time.”  
Uncle Dougie’s reduces carbon footprint
Uncle Dougie’s reduces carbon footprint with unique, convenient new packaging
  “We commend Uncle Dougie’s for spearheading this study and being a thought leader and change-maker in the category,” said Amanda Dahlby, marketing manager at Glenroy. “The Environmental Protection Agency considers source reduction to be the single most effective method of waste management because it’s a true preventive measure and addresses pollution at its source.” While the inverted squeeze pouches are not yet recyclable, the packaging is more sustainable than glass due to its lower carbon footprint and natural resource utilization. Recyclable, flexible food grade plastic has yet to be developed, but Uncle Dougie’s will be in a unique position to immediately adopt this type of plastic once it becomes available.

Snack Bar Features Paper Packaging

A technical breakthrough in confectionery packaging will see Nestlé’s ‘YES!’ snack bars wrapped in recyclable paper for the first time. Nestlé is claiming a world first in recyclable packaging on confectionery after UK-based experts, working at its R&D center in York, discovered a way to use a recyclable paper wrapper in a high-speed ‘flow wrap cold seal’ packaging line. The company’s new range of fruit-based and nut-based ‘YES!’ bars are the first brand to convert to the new technique beginning in July. Nestlé said it represents a world first for a process that, in the past, was only suitable for plastic films and laminates. “Now we’ve turned our attention to the wrapper so that the packaging is sustainable and easy to recycle. It’s an important step as we work to make all of our packaging recyclable or reusable by 2025,” says Stefano Agostini, CEO for Nestlé in the UK and Ireland. YES! bar wrappers will now carry the message ‘carefully wrapped in paper’ to reflect the work that has been done in adapting production lines to handle the new packaging more gently during the manufacturing process. The new packaging is made of a coated paper that is widely recyclable with other paper. The paper itself comes from certified sustainable sources. Nestlé said the challenge was to find a way to use paper on high speed production lines that have been designed for more durable plastic or laminate packaging. The new wrapper then had to be tested extensively to make sure it would keep YES! bars in perfect condition during production, transport and storage.

Recycled Materials Used in Food Pouch

Taking a “pioneering step” toward sustainable food packaging, ProAmpac is producing a high-barrier pouch made with 25 percent post-consumer recycled (PCR) materials for Justin’s newest product innovation, Nut Butter Covered Nuts.  
Justin’s Nut Butter Covered Nuts
Justin’s Nut Butter Covered Nuts are packaged in a pouch containing 25 percent recycled content
  “This flexible package is one of the first commercial pouches for food packaging to combine such a high proportion of PCR material, reducing the carbon footprint of the package without sacrificing the high-barrier snack food requirements. We believe this is a pioneering step in food packaging to further enhance the sustainable advantages of a flexible format,” says Adam Grose, chief commercial officer for ProAmpac. Utilizing a food-contact FDA-compliant structure, this snack pouch reduces its reliance on virgin resin by using 40 percent recycled plastic content in the sealant film that equates to 25 percent of the total structure. This pouch has high oxygen- and moisture-barrier properties, preserving product freshness, features crisp branded graphics and reduces the package’s total carbon footprint by not relying on 100 percent virgin polymers. “We overcame the hazy and inconsistent appearance that typically occurs when utilizing a high content of PCR materials by combining flexographic inks and coating technologies, and by optimizing the lamination processes, all of which produces a package with standout shelf appeal,” explains Hesam Tabatabaei, ProAmpac’s director of research, innovation and technology.

Pet Food Employs Bio-Based Packaging

Braskem has partnered with Earth Animal, a manufacturer of veterinary formulated products, to announce a new sustainable packaging initiative using Braskem’s sugarcane based I’m green™ Polyethylene (PE) biopolymer. “Earth Animal has always been passionate about how, why, and what we do, and for us, we have felt that sustainability is a major part of our DNA,” said Stephanie Volo, VP of marketing and sustainability for Earth Animal.  
Earth Animal’s Wisdom dog food
Earth Animal’s Wisdom dog food uses a sugar-cane based bioplastic from Brazil in its packaging
  “For over 40 years, our promise has been to preserve and enhance the quality of life for animals, people and the earth. And, partnering with Peel Plastics and Braskem to design and develop our Wisdom Dog Food packaging using the PE biopolymer was a natural fit given each company’s commitment to sustainability.” Earth Animal will include at least 30 percent bioplastic packaging material into every bag of new line of Dr. Bob Goldstein’s Wisdom Dog Food. To further enhance the environmental profile of the new more sustainable packaging, Earth Animal is partnering with TerraCycle in order to provide an end-of-life package recycling program. Braskem’s bio-based resin is made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane. It retains the same properties, performance and application versatility of fossil fuel derived polyethylene, making it a drop-in substitute for conventional oil-based polyethylene.

Ear to the Ground: Issue 110

GU Energy Labs Trash Brigade Makes a Difference

  GU Energy Labs takes trash, and protecting the places we play, seriously.  In recognition that its products create a fair amount of trash, the athletic nutrition company partners with TerraCycle, an upcycling and recycling company that collects difficult-to-recycle packaging and products and repurposes the material into affordable, innovative products.   GU’s Senior Brand Experience Manager Celia Santi says, “There is nothing more deflating than seeing spent gel packets on the road or trail during a run or ride. We encourage all athletes to stash their trash, and we are excited and proud to offer our community a way to reduce all of our impacts on the beautiful places we play.”   GU’s Community Development Manager — and pro rider — Yuri Hauswald does his part to clean up, too. He, along with a dedicated crew of volunteers, has picked up litter after the Death Ride course for the past five years. And it’s not just GU packaging they find. Hauswald says, “The crews on Monitor and Carson encountered more outdoor user litter than sports nutrition and came away with piles of trash that had been left/thrown intentionally.”   Learn more about GU’s partnership with TerraCycle and sign up for the GU Trash Brigade at guenergy.com/join-the-brigade.

Nutrition Roundup: Tasty new treats from Clif Bar, Epic, Pocket Cocktails, camp meals & more!

Outdoor Retailer, like all of the trade shows we attend, had plenty of snacks and samples to keep us fueled through the show. The big difference was, there was a lot more real food, too. As in, rehydrated camp food, from a surprising number of new and established players in the packaged meal category. And we’ll get to those, but first there are a ton of new bars to, um, digest, plus a few new things we got in after the show that are totally worth mentioning. Starting with Clif Bar, they’ve added the Whole Lotta line of date-based snack bars to their ever-growing line of mostly organic energy bars. At Sea Otter, they showed off the bite-sized nut butter filled bits, too, giving you not just new types of bars, but new ways to eat them when you’re on the bike, too. The great thing about the Whole Lotta bars is they add peanut butter, pumpkin seeds and pea protein for 10g of protein per 240-calorie bar. There’s also a good bit of fat, too, so they should fill you up (as much as any little snack bar can, anyway). Blue Dinosaur’s Paleo Bars and (at the far end and below in blue wrapper, new protein bars) were some of the best tasting real food bars we’ve had. The protein bars don’t taste like your normal, dry, whey protein bars…   …perhaps because they use peanut butter, egg white protein, and collagen to deliver a little more than 25g per bar. Epic Provisions got started with meat bars made from bison, turkey and other lean animals. Now, they’ve expanded with some insanely good pork rinds that are baked, so there are no cheap bad-for-you vegetable oils to ruin the nutrition. Seriously, if you like rinds or even just potato chips…anything crunchy and salty…you owe it to yourself to try these ASAP. Also new are their breakfast bars, which use dates and egg whites to deliver something a little more morning-friendly. Also tasty, if just a tad on the dry side. ProBar has added smaller “bite” sized options that are meant more for eating during a ride or workout…but they’re the same ingredients as their “Meal” bars, which are among the larger ones on the market. Or, at least, the most calorically dense. Those will get two new flavors soon, S’mores and Blueberry Muffin.   Trail Truffles use all natural, plant-based ingredients to deliver protein, carbs and fat in a dessert-like format. Bags are $6.50 each and they come in four flavors. Shār Snacks (pronounced “share”) is a new trail mix that’s not just delicious, it’s eco-conscious. Well, at least the packaging is, as it uses zero plastic and is completely compostable. And as the name suggests, it’s easy to pour out so you can share with friends. The lid doubles as a little bowl, too, and it’s available in larger bulk 1lb and 2.5lb bags (in case you really like to share). De-Hi Crispy Beef Jerky was an interesting new take on traditional dried meat snacks. The meat is sliced much thinner, and then dried almost completely so that it achieves a potato-chip-like crunch. It’s quite good, and apparently really popular in Hawaii!

New Dehydrated Camp Meals

Flap Jacked has expanded their protein-packed instant pancake mix lineup to include “Mighty Muffin” flavored juat-add-water oatmeal bowls. And the Cookie Bars make a delicious breakfast (or on the bike) snack. Oh, and check out the gluten-free pancake powder, too! Now that breakfast is covered, let’s check out the massive new dinner menu:   Mountain House is one of the big brands, and they have a new curry flavor that’s delicious. The bags have a new look, and they’re now using Terra Cycle packaging so that the bags can be upcycled into other things down the line. Retail is $9-12 per pouch, 2-3 servings each. They’re also reducing artificial flavors and colors and stuff, which seemed to be a trend among many of the brands. Good To-Go offers plenty of ethic dishes made with real foods and all gluten free. Peak Refuel is your bro-tein option if you’re looking for a high protein meal option. They say there’s two servings per bag, but let’s be real, if you wanna get swole, that’s lookin’ an awful lot like a single serving, amiright? ReadyWise and Simple Kitchen offer a mix of dinner and breakfast meal packs, plus a new dried fruit series for a natural snack to keep you fueled. Only problem? Their website isn’t quite finished yet, but you can find the dried fruit snacks here and on Amazon. Tasty Bite sets itself apart by being vegetarian, and by being ready to eat. Just heat it up (if you want), or put some over rice…which they also have in a ready-to-eat pouch. The Indian Madras Lentils are killer and available at Costco, too!

Drinks? Coffee?

Bar Country’s Pocket Cocktails has dried drink mixes so all you need to bring is the booze to make an adult bevvie. We tried a few and while they are no match for the real thing, they’re maybe better than just doing shots. Bivouac Coffee does things a bit differently straight from harvest. The beans are naturally processed, meaning sun dried before being shipped for roasting. They say this processing method saves a whopping 7.9 liters of water per cup of finished coffee, which is about four days worth of drinking water for the average human. They’re a little more expensive, ranging from $15-$21 per 12oz bag (mainly because this method takes a lot longer), but it was a really delicious cup of coffee!

New protein recovery drink

blonyx sports recovery drink mix with egg white protein Blonyx is a new brand with a new concept…egg white protein shakes that taste like chocolate milk. Except with no lactose, dairy or egg-y flavor. It’s a clean formula, using filtered egg white powder, organic cane sugar, cocoa and a bit of sea salt (plus lecithin and guar gum to help it dissolve and thicken into a milk shake-like consistency). Each serving delivers 20g of highly bioavailable protein, plus a 11g of sugar to aid in recovery.

Brighton Pride: Beach covered with laughing gas canisters

Brighton beach was littered with laughing gas canisters and balloons by Pride revellers, say volunteers cleaning up after the event.   Up to 1,000 people have been clearing large amounts of bottles, cans, glass and disposable barbecues.   But they said they had never seen so many nitrous oxide canisters in one place.   By 10:00 BST more than 150 bags of rubbish had already been collected, organisers Ocean's 8 said.     Image copyright OCEANS 8 Image caption: More than 150 bags of rubbish were collected in two hours, but there is still a lot to do   Environmental activist and blogger Clare Osborn, of Clare Talks Rubbish, is one of Ocean's 8 and said: "We sound like the fun police, but people really need to find more sustainable ways to have fun.   "Every one of these canisters comes with a balloon, and they are so incredibly dangerous and deadly to wildlife, which can mistake the bits of balloon for food."   The gas - nitrous oxide - is the second most commonly used recreational drug in England and Wales after cannabis.   But the Royal College of Nursing said many people remained ignorant of the risks, which can include breathing difficulties, dangerously-increased heart rate, burns, and death.   Three time slots have been created throughout the day for people to go to the beach and help collect the rubbish.   Core volunteers then sort it into what can be recycled with TerraCycle, and the remaining waste which is being collected by Brighton and Hove City Council's Cityclean service.     Image copyright EDDIE MITCHELL Image caption: Around a quarter of a million people flock to Brighton for the Pride weekend     Image copyright OCEANS 8 Image caption: A team of core volunteers are on site all day, helping to sort the collected waste   Amy Gibson, another member of Ocean's 8 who organises regular Pier 2 Pier silent disco beach clean, said she has never seen so much rubbish on the beach.   "You couldn't even see the beach in places.   "Normally we find around 20 bags' worth of rubbish after a weekend or an event, but we've collected 10 times that amount in the first two hours of today's clean.   "It's Pride so we expected the glitter, the feather boas and the parts of people's costumes, but I can't believe how many noz canisters there are."     Image copyright OCEANS 8 Image caption: Volunteers collected bags full of used laughing gas canisters   Legislation introduced in 2016 made it illegal to sell the gas for psychoactive purposes.   But enforcing the legislation has proved difficult because nitrous oxide is used in food products like whipped cream, and medicine.   Brighton Pride does not officially hold any events on the beach, but it said it recognised the impact tourism had, so it had sponsored the clean-up effort.   Image copyrightOCEANS 8 Image copyright OCEANS 8 Image caption: A Pride reveller gets cleaning     Image copyrightOCEANS 8 About a quarter of a million people visit Brighton for the city's annual Pride weekend.   Kylie Minogue headlined the music event, supported by surprise guest Emeli Sande, and more than 100 floats took part in the parade. The event comes during the 50th anniversary year of a riot which started in a gay bar in New York, sparked by police brutality.