But other companies are catching this green fire. The outdoor-outfitting company Patagonia, for example, says any old item bought from Patagonia can be returned for recycling into new fiber or fabric; the company claims to have taken in 45 tons of clothing for recycling – and from this, it has made 34 tons into new clothes. French shampoo-maker Garnier began partnering with the nonprofit Terracycle to offer free collection and recycling of all personal-care and beauty products; bags filled with shampoo bottles could be sent by UPS with Garnier picking up the tab.