It makes cents to recycle - two cents per waste product, to be exact. That's how much some central Arkansas schools are making each time they turn in a piece of trash to Terracycle. TerraCycle takes products that previously could not be recycled, like Capri Sun packages and many food wrappers, and "upcycles" them- creating things like Starburst insulated lunchboxes and Capri Sun backpacks.