While that Whopper is satisfying, Burger King knows that consumers want more than just another value meal. In a new pilot program, the iconic restaurant that has always done it your way is rolling out reusable packaging. With this focus on sustainability, consumers have another reason to make BK their preferred quick service restaurant. As seen in food trends, consumers want more from their food. Beyond knowing that their food is free from artificial colors and additives, they want companies to make responsible choices. From reducing waste to putting the planet first, these initiatives impact consumers decisions.