The problem with plastics has reached a tipping point. And whether you're an environmental crusader or just a citizen of the world, the impact on your life is inevitable. As a social impact professional, the consumer behavior implications underlying this movement is one to watch, no matter your impact area of choice. Starbucks has designed, developed and manufactured a strawless lid, which will become the standard for all iced coffee, tea and espresso beverages CREDIT: STARBUCKS Whether it's California imposing a statewide ban on single-use plastic bags at large retail stores, companies like Starbucks pledging to eliminate plastic straws or the commitment of leading companies to “lock up” ocean plastics, companies and consumers alike are starting to feel the pressure to change daily plastic use habits. We all know that consumer behavior change is notoriously tricky to achieve. Several brands are trialing a variety of 'refill and reuse' options around the globe to determine the most feasible ways to help customers become more conscious consumers. A few examples of note: PepsiCo Hydration Station Floor Model 2 CREDIT: PRNEWSFOTO/PEPSICO PepsiCo will roll out a new, mobile-enabled hydration platform in select workplaces, universities and hospitality partners as part of their 'Beyond the Bottle' initiative. The platform is made up of three components: a water dispenser, smartphone app and personalized QR code sticker for reusable bottles that allows consumers to set their own hydration goals, track their environmental impact and save preferences like flavors and carbonation levels. Unilever is partnering with Algramo in Chile to deliver home care products directly to consumer homes. CREDIT: UNILEVER Unilever is piloting an app-powered, intelligent dispensing system that uses electric tricycles to deliver homecare products to people’s homes in Chile. Shoppers buy reusable containers for laundry and dishwashing detergent, create an online account and then arrange a free visit of an electric tricycle to make a home visit to refill their product containers. When the tricycle arrives, consumers simply dispense the desired amount and pay per weight. Alaska Airlines asks flyers to #FillBeforeYouFly CREDIT: PRNEWSWIRE/ALASKA AIRLINES As part of their effort to reduce in-flight waste, Alaska Airlines is encouraging flyers to #FillBeforeYouFly by bringing their own water bottle and filling it before they board. As an incentive, the airline will plant a tree for every passenger who brings a pre-filled water bottle onto their flight and posts a photo to social media tagging @AlaskaAir with the hashtag #FillBeforeYouFly. Unilever's first deodorants to be circular by design are made from stainless steel and developed to last forever. UNILEVER Global recycling organization TerraCycle unveiled a new "circular shopping platform" called Loop that replaces single-use disposable packaging with durable, reusable packaging on products ranging from ice cream to deodorant. Companies piloting the platform include Procter & Gamble, Unilever, PepsiCo, Mondelez International, Nestlé, Danone, and UPS. Consumers buy online and products are delivered in a reusable tote. Once finished, Loop picks the product container up from their home, replenishes the products and returns the refilled shipping tote back to the consumer’s doorstep. Whether you're involved in environmental issues such as the impact of plastics or not, the trend is clear: consumer behavior change can make a significant impact on a wide variety of causes. The companies and nonprofit organizations that will ultimately earn consumer attention are those that help make these behavior changes a bit easier to adapt by effectively leveraging innovative partnerships and available technologies.