"The RAI Group supports the Keep America Beautiful Cigarette Litter Prevention Program and one of its operating companies has a partnership with TerraCycle, which lets adult volunteers across the country collect cigarette butts and send them to TerraCycle, where they are combined with other recyclable materials to make useful, earth-friendly items such as lumber, furniture, containers and more," said Kaelan Hollon, the senior director of communications for Reynolds American. "To date, this partnership program has collected more than 100 million pieces of cigarette waste, an estimate based on 1 pound of cigarette waste being equal to 1,000 cigarette butts."