Nordstrom and TerraCycle partnered to create BeautyCycle, an in-store depository that makes it easier for empty beauty product packaging to be properly recycled. With many parts and pieces, beauty packaging is often incredibly difficult to collect, separate and recycle—if it even makes it to the proper facilities or a third-party solution like TerraCycle. With BeautyCycle, Nordstrom customers can now bring their empties to a store and drop them off in one of the designated bins, so that the packaging can be forwarded to TerraCycle, which weighs and sorts the material so that it can be turned into a useable raw material. At these in-store stations, customers can turn in everything from shampoo and conditioner bottles to lip balm and gloss tubes, eyeliner pencils, lotion bottles, hairspray bottles and much more.