The lede on an AP story in USA Today claims the Super Bowl is “still the hottest ticket in advertising.” But isn’t that kind of like saying that the $487.25 that "The Book of Mormon" commands for a prime orchestra seat less than 48 hours before show time is the hottest ticket on Broadway? They may be costly and they may be scarce but that doesn’t necessarily mean they’re a good deal for most people. Read more: http://www.mediapost.com/publications/article/165103/are-super-bowl-ads-worth-the-35-million.html#ixzz1ljO3F39f