Amorepacific turns 1,400 recycled cosmetics bottles into surprising everyday object
TerraCycle Include USA Amorepacific
In celebration of World Environment Day, Amorepacific has recycled 1,400 cosmetics bottles and turned them into a public bench.
The terrazzo feature uses plastic cosmetic bottle powder and ultra-high performance concrete for the structure, and was co-created with recycling giant TerraCycle and start-up design firm Radio-B.
The bench will be displayed in Amorepacific stores and feature in its dedicated recycling campaign Greencycle.
“This upcycled bench project shows how we can extend the lifecycles of products,” said Amorepacific’s Communication Executive Director, Howard Lee.
“It is meaningful that we actively spread a positive message of overcoming social issues together.
“Amorepacific is proud to work as a global corporate citizen discovering sustainable and innovative ways to contribute to society.”
In the current coronavirus pandemic, Amorepacific decided to add a one metre mark on the bench to encourage social distancing.
It has also set out plans to reduce its plastic use by up to 700 tonnes by 2022, and has committed to creating packaging with post-consumer recycled plastic.