TRENTON, NJ / AGILITYPR.NEWS / November 19, 2020 / amika Launches Free Recycling Program in U.S. and Makes Its Packaging Nationally Recyclable Through TerraCycle®   amika, a line of professional, cruelty-free haircare and tools for every hair type, has reinforced their commitment to go cleaner and greener by introducing a free, national recycling program for their hair care packaging, in partnership with international recycling leader TerraCycle. In addition to disposing of the brand’s packaging in an environmentally conscious way, for every shipment of amika packaging waste sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.   “amika products were kind and clean before it was a thing. Cruelty-free, clean haircare formulations in recyclable packaging have guided our product innovations since the beginning,” shared Chelsea Riggs, amika’s Brand President. “What it means to be truly sustainable has evolved with new technologies, and we made a pledge to take steps in reducing our impact on the environment. Our vision is to eventually have fully closed-loop production of our packaging. By partnering with TerraCycle we can guarantee our product packaging will see a new life and not compromise our planet.”   Through the amika Recycling Program, consumers can now send in amika hair care packaging including tubes, bottles, trigger heads, complex closures, and tinted glass to be recycled for free. Participation is easy: sign up on the TerraCycle program page www.terracycle.com/amika and mail in the packaging waste using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.   Great hair shouldn’t cost the earth is one of amika’s core beliefs. Through their recycling partnership with TerraCycle and by converting their plastic packaging to post-consumer recycled plastic by 2021, amika aims to reduce plastic waste and cut down on new plastic production.   “The launch of the amika Recycling Program represents a unique opportunity for consumers to divert waste from landfills.” said TerraCycle CEO and Founder, Tom Szaky. "Together, we are making it simple to be a friend to the planet and have a positive impact on the environment for future generations."   The amika Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.

amika A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in them language Esperanto. Esperanto was an international language created with a specific purpose in mind: to unite the human race. The name “amika” is a symbol of our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. Our highly effective haircare that has always been certified cruelty-free, formulated without sulfates, parabens, aluminum starch and over 1,300 questionable ingredients banned by the European Union. We create products to solve common hair concerns and our assortment includes 10 collections for every hair type, texture and style. All hair is welcome. Follow us on Instagram.   TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.