A few months ago I wrote a blog post about TerraCycle’s intention to create a national recycling program for all waste, even including cigarette butts. As our programs have grown, we have had frequent internal debates about what kinds of companies we want to partner with to help them make their waste recyclable (which in turn makes their products greener). We have come to understand that every industry has its issues. For example, the food industry has many debates around the use of refined sugar, corn and soy in its products. And the garment industry has issues involving the use of leather and fur, and the cosmetics industry has challenges concerning animal testing, which some retailers require. The list goes on, and I am becoming increasingly confident that there really is no perfect product, which we should all consider when buying stuff.