For 48 years, Earth Day has served as an opportunity for industry influencers to share best practices and boost their brands' status as environmental advocates. In years past, companies and organizations have highlighted efforts to reduce emissions or clean up litter, but this year, there is special focus on combating plastic pollution. From recycling robots to educational campaigns, Waste Dive compiled the following list of how some stakeholders chose to observe Earth Day 2018. TerraCycle The unique recycling company added two more partners to its list of free specialty recycling programs ahead of Earth Day. Consumers of select Burt's Bees products and Hasbro toys and games can receive shipping labels to send their collections to New Jersey for a new life in various plastic products. Both programs will be funded by the manufacturers.