TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

How to Make the World a Better Place

Each morning is the beginning of a new day and another chance to make the world a better place. Think your actions don't make a difference? Think again! Taking small, mindful actions for positive improvement can have a great impact on your community and inspire others to do the same. There are so many opportunities to do good for the planet, and many of them are right under your nose. Here are three ways you can do your part to make the world a better place...all before 10 a.m. * Concentrate on your morning routine. So much of what we do in the morning can be condensed to consume less and do much more. Try to reduce your water usage by shortening your shower time and don't let it run while you brush your teeth. Make your own coffee and lunch to cut down on food packaging waste. Carpool to put fewer vehicles on the road and get to know your co-workers. * Engage in "mindful" acts of kindness. Make it a point to hold the door open for a stranger, compliment your co-worker's outfit or new hairstyle, or buy a snack for the person behind you in line. To be kind is an act of solidarity, and doing good for others will inspire members of your community to do the same. Kindness is the currency of change: spend wisely and often. * Learn about new ways to recycle. Did you know that Malt-O-Meal cereal bags can be recycled through a free program in partnership with TerraCycle, a New Jersey-based recycling company? To begin with, Malt-O-Meal bagged cereal creates 75 percent less packaging waste than boxed cereal with a bag inside. Through the MOM Brands Cereal Bag Recycling Program, you can ensure that none of it ends up in the landfill and raise money for charity at the same time!

The List: 6 Treats and Tricks For Reducing Halloween Waste

Candy wrappers, disposable décor, cheap wrappers, oh my! Here are some new tips for cutting down on Halloween trash. A couple of years ago, my daughters were nonplussed to discover that one of our neighbors dropped an ear of popping corn in their trick or treat baskets. But I wasn’t: This particular neighbor’s front porch is the pickup spot for a CSA and she’s a big supporter of local river cleanup efforts. Given that I was finding little scraps of candy wrappers around my house for days, it was refreshing to be able to pop the cob right in the microwave and throw the spent cob in my compost pail. That little cob of corn has stuck in my mind in recent Halloweens as I watch the candy wrappers go in the trash (most aren’t recyclable), along with the cheap, flimsy decorations that my kids seem to convince me to buy, and the costumes they’ll outgrow by next year (what kid wants to be the same thing two years in a row?). Can Halloween be enjoyed without ending up with a landfill-bound bag of trash the next day? I think so — here’s how! 3.Be green with your own candy wrappers. There’s no escaping the candy that’ll be just about everywhere in the days before and after Halloween (even if you don’t have kids, chances are your workplace will be full of it!). The Internet is full of fun projects you can do with candy wrappers. Plain foil wrappers or clear plastic can be recycled with the rest of your foil and plastic film. TerraCycle offers a collection box for wrappers — why not see if your local school or library will serve as a collection point?

GR school wins playground made from recyclables

GRAND RAPIDS, Mich. (WOOD) — Dozens of schools from six states competed and one local school took home the grand prize of a brand new playground made entirely of recycled materials. Legacy Christian Elementary School in Grand Rapids unveiled their new playground Wednesday afternoon at a ribbon cutting ceremony. Nearly 86,000 votes, more than 15,000 recycled materials and a countless amount of community support is what it took to win the 2016 Recycled Playground Challenge. The competition was put on by Colgate, Meijer and TerraCycle — a company that makes new products out of recycled material. Legacy’s new playground is made entirely from old oral care products — from toothbrushes to floss containers — which the students themselves contributed to. “It’s cool to think that my old toothbrush, instead of going in the trash, can go be made into our playground,” a Legacy Christian Elementary School student said. It’s also worth noting that both the first and second runner ups were also schools in West Michigan — Alto’s Kettle Lake Elementary and Dutton Christian School in Caledonia.

West Michigan school wins playground made out of toothbrushes

CUTLERVILLE, Mich. -- The students at Legacy Christian Elementary School are taking brushing and flossing to a new level. Over the past two years, they've been recycling old toothbrushes, floss containers, and toothpaste tubes in hopes of winning a new playground structure. Today their hopes were realized as they were rewarded with a new playground structure, for winning the Recycle Playground Challenge. It's a contest sponsored by Meijer and Colgate, and organized by Terra Cycle. "So it's very sturdy and it gives the kids something to be proud of," says Mamme Mensah, senior account manager with Terra Cycle. "Because they're able to see their achievement right up front and center." The kids at Legacy Christian Elementary recycled more than 15,000 oral care items to help win the grand prize: A $50,000 playground structure that should last for at least 30 years. They also earned more than 86,000 online votes to help win the prize. "It was a lot of work, and you kind of don't know what you're getting into when you first start," says Vickie Zylstra, the head of the Terra Cycle Committee and a parent at Legacy Christian. "But it was definitely rewarding. And you know, what a great thing we were able to bring to the school." Legacy Christian Elementary competed against 130 other schools from across Michigan, Indiana, Ohio, Illinois, Kentucky, and Wisconsin to win the Recycle Playground Challenge.

Company targeting hard-to-recover plastics gets financial backing

Environmental services company Suez Environnement has partnered with TerraCycle to expand the recovery of difficult-to-recycle plastics in six European countries. The France-based waste, recycling and water treatment giant bought 30 percent of the shares of New Jersey-based TerraCycle in Belgium, Finland, France, the Netherlands, Sweden and the U.K. Suez is publicly traded. Founded in 2001, TerraCycle specializes in tackling a diverse array of difficult-to-recycle materials, including plastics that aren't collected in most municipal programs. Examples include plastic filters in cigarettes, pouches, plastic action figures, air freshener cases, Brita water filter products, tape dispensers, candy wrappers, coffee capsules and more. In some cases, product manufacturers subsidize the recycling so it's free to consumers. In others, consumers purchase shipping boxes to help fund the recycling. Under the partnership, TerraCycle will continue to run its existing facilities in the same manner but will leverage Suez's vast network of transportation, facilities and recycling capabilities, said Lauren Taylor, global director of communications for TerraCycle. She added that not all details haven't been worked out yet. "We both hope to approach potential clients and customers to offer an enhanced network of services," she said. TerraCycle works with plastics reclaimers to recycle post-consumer items into pellets for sale to manufacturers. The company is currently active in 20 countries. With operations on five continents, international utilities company Suez collects waste and recycling from about 34 million people and recovers about 16 million metric tons each year. "Through this partnership, Suez is expanding its range of services in Europe with innovative voluntary collection methods and additional recycling channels for all its customers, particularly for products that need complex packaging and therefore require very specific collection and sorting solutions," according to a press release. No dollar amount was connected to the purchase of shares from TerraCycle, a private company. The Telegraph reported a potential sale last year valued a 30 percent stake at around $30 million.

Do Consumers Still Care about Recycling?

Recycling is the most accessible and easily understood aspect of environmentalism and sustainability. An eco-conscious practice often learned in childhood, the habit (or lack thereof) is passed down to us by our role models, parents and guardians, an action we are exposed to alongside taking out the trash. The concept of recycling may be an implicitly understood process explicitly enforced by some mandated guidelines, but do consumers still care about recycling? If you want to figure out what people care about, see what they spend their money on. It’s no coincidence that some of world’s most admired companies are sustainability stars; a majority of consumers see recyclability as the most important factor in choosing eco-friendly products. In a survey conducted for Packaging Digest’s 2015 Sustainable Packaging Study, 57% of participants cite a product’s recyclability to be top of mind when it comes to the environment and sustainability, a product featuring recycled content and reduced packaging coming up for second and third place. Now representing a quarter of the entire U.S. population with an influential $200 billion in annual buying power, Millennials in particular increasingly report a willingness to pay a premium for products and services that come from companies demonstrating a commitment to sustainability. Where consumers feel responsible for purchasing products that are good for the environment and society, they also believe that businesses should be very or extremely responsible for implementing programs and working to improve the environment. Americans now expect food and beverage brands to be engaged in increasing the rate at which their packaging is recycled, 68% of whom think that manufacturers and or retailers should bear the cost of recycling programs if they are not readily available to consumers. Consumers also report that they would recycle more if given better indication of product recyclability and if given the chance to earn cash or rewards. At TerraCycle, we work with a number of companies and brands on a mission to solve for their previously unrecyclable product and packaging waste throughsponsored recycling programs. By putting forth the resources to collect and process the potentially valuable component materials that fall outside the scope of the current municipal recycling infrastructure, they divert waste from landfills, as well as incentivize consumers. For example, D’Addario, one of the largest instrument string manufacturers in the world, sponsors Playback, TerraCycle’s Instrument String Recycling Program with TerraCycle. Calling upon consumers to “Offset Your Set,” the program is free to any individual, school or musical organization and solves for old and broken instrument strings, regardless of brand. Consumers are rewarded for each minimum shipment of strings with either a cash donation to the D’Addario Foundation or Playback loyalty points. Incentivizing recycling in this way is empowering and creates positive reinforcement for sustainable behavior. To the average consumer, some of today’s most pressing environmental issues can seem a bit abstract. Topics like natural resource depletion, global warming and water contamination can be intimidating, and their solutions even more so. The individual impact of eco-conscious behaviors like choosing to bike or carpool to work and voting against fracking may not be immediately quantifiable, and therefore immaterial. But person’s impact recycling can be measured in increments of every unit of waste individuals don’t place in the trash bin. Recycling is a behavior, and the conscious decision to engage in actions such as separating household waste into different bins, holding on to plastic and glass beverage bottles when in public, or participating in a TerraCycle recycling program has an immediate consequence that is experienced first-hand. Recycling affords the individual a direct proximity to the cause and effect of sustainable activity, empowering them to see the action as valuable, important and worthwhile.