TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

The Best New Baby Gear of 2020

Caring for a newborn is as grueling as it is rewarding, and with each passing year, the caregiving toolkit seems to grow exponentially bigger, with more and more baby gear. Features on car seats multiply, carriers become more intricate, monitors monitor more things via more devices at more times of day and night. Some are gimmicks, but some baby products really do make life easier. How’s a new parent to know the difference when faced with an onslaught of bassinets and strollers claiming to be the best baby products of 2020?   With research. We’ve studied the brands, the reviews, the input of experts and parents to create our list of the very best of 2020’s new strollers, car seats, baby bottles, bassinets, and other gear that will ease your parenting journey and let you focus on the good stuff. Which is really what it’s all about.   The Best New Baby Carriers   CoPilot Baby Carrier and Backpack by JP Outdoors                                                                                    

Instituições de ensino de Fernando de Noronha recebem coletores de resíduos de difícil reciclagem

Esta semana, a Administração de Fernando de Noronha, por meio das superintendências de Meio Ambiente e Educação, deu início ao programa de coleta seletiva de resíduos que são considerados difíceis de se reciclar, como: esponjas de cozinha utilizadas, materiais de escrita sem utilidade e suas embalagens (canetas, canetinhas, marca-textos, lápis, lápis de cor, borrachas, lapiseiras e apontadores) e embalagens flexíveis (sachês) de leite em pó. Foram instalados contentores seletivos devidamente sinalizados na Escola de Referência em Ensino Fundamental e Médio (EREFM) e no Centro Integrado de Educação Infantil Bem-Me-Quer (CIEI).

How to Correctly Recycle Your Empty Beauty Products

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While shopping sustainable beauty is the ultimate goal (see more clean beauty habits here), it’s still essential to recycle all empty beauty containers to avoid waste. In fact, 50 percent of people don’t even try to recycle their empty containers as it is deemed “inconvenient,” explains TerraCycle’s resident beauty industry expert Gina Herrera. The so-called incommodity results in 2.7 billion plastic bottles of solely bathroom waste hitting landfills every year.
“The global cosmetics industry produces 120 billion units of packaging every year, including the cardboard that envelops perfumes, serums, and moisturizers that contributes to the loss of 18 million acres of forest each year,” explains Herrera. And while it isn’t necessarily the easiest to recycle empty beauty and skincare packaging, it is very much necessary for a sustainable future. It is also particularly important to avoid “wishcycling,” explains Danielle Jezienicki, Director of Sustainability for Grove Collaborative.
But here’s the thing: Beauty product packaging is especially confusing and tricky to recycle (think: mirrored glass, cardboard sleeves, paper inserts, etc). So, we asked recycling experts to break down exactly how to ensure your empties make it to the correct recycling plants.

Check municipal recycling regulations

First and foremost, you should always follow your local recycling laws to ensure that you are following the rules. You can also use resources like Recycle Coach, How2Recycle, and EARTH911 to check what recyclables are accepted.
The bad news, however, is that Material Recycling Facilities, or MRFs, have quite strict regulations and don’t accept a large majority of beauty products. Be wary of the universal recycling symbol (triangle), as it is not the only way to indicate the recyclable nature of the container. Instead, pay attention to labels to get a better idea as to whether a product is recyclable. “In reality, only plastic items that have the numbers 1 or 2 printed within the arrows are widely recyclable in curbside recycling programs,” says Herrera. If so, your bathroom products can actually hit the blue or green bin with kitchen and household items because the United States follows a single-stream recycling program (this means that plastics can be recycled with other plastics and glass with other glass).

Alternative recycling programs

Don’t see a recycling symbol? Fortunately, some eco-conscious brands also offer internal recycling programs within their own facilities. TerraCycle, a private recycling business, actually works with Nordstrom for BEAUTYCYCLE, a free program that invites consumers to drop-off their beauty and skincare product packaging (regardless of brand) at in-store collection points for recycling, including items that are typically unrecyclable. Other brands that have individual in-house recycling include GarnierBurt’s BeeseosHerbal EssencesL’OccitaneJosie Maran, and Paula’s Choice, to name a few. These brands generally work with programs like TerraCycle to properly process waste.

Mono-material recycling

Here’s a general rule of thumb for recycling beauty products: The less type of material that your package is made of, the more likely it is to be recyclable. When more material is used, the recycling process can be costly, time- and money-wise, for the separation process. And even if you try to do so yourself, cross-contaminated recyclables may not be accepted by local programs.
If your product is made of one general material like glass, plastic, or cardboard, you can rinse it and toss it directly into its respective recycling bin. And contrary to popular belief, it is not necessary to remove adhesive labels on recyclable products. This is usually done through a specialized heating process performed at many MRFs.
In regards to plastic, it is always better to recycle a larger plastic container as it is most likely to be recycled. However, Jezienicki still advises to stay away from plastic products in general as they are still huge pollutants. “The reality is that plastics can usually only be recycled 2-3 times before losing the qualities that make them usable, which means that transitioning to recycled plastic only removes plastic from landfills or polluting the earth by 1-2 cycles.”

What can’t be recycled

Small products can actually halt the recycling process and therefore aren’t widely accepted at recycling plants. This means anything under 2 inches, think: all travel and portable beauty products. Additionally, products with dark packaging also cannot be recycled as they can’t be identified by MRF machines. Also unrecyclable: products that contain mirrors, magnets, makeup brushes, sheet masks and packets, and squeezable tubes.
As reference, here’s a quick guide of non-recyclables:
Hair Care: Shampoo caps, conditioner caps, hair gel tubes and caps, hair spray triggers, and hair paste caps
Skin Care: Lip balm tubes and caps, soap dispensers and tubes, body wash caps, lotion dispensers and caps
Cosmetics: Lipstick cases, lip gloss tubes, mascara tubes, eye shadow cases, bronzer cases, foundation packaging, powder cases, eyeliner cases, eyeliner pencils, eyeshadow tubes, concealer tubes, concealer sticks, and lip liner pencils

Look into refillables

The ideal goal is to use less packaging, hence producing less waste. Many brands like Brazilian NATURA, French Diptyque, and Los Angeles-based Bathing Culture offer refillable beauty products. This means that you will be reusing the packaging several times over its intended lifetime, thus keeping it away from the landfill. “If we can’t reduce the amount of products we buy, reusing and recycling those products is the next best thing. Over 90 percent of an average product’s environmental impact comes from extracting and refining the raw materials from which it is made,” explains Herrera.

How to Correctly Recycle Your Empty Beauty Products

image.png
While shopping sustainable beauty is the ultimate goal (see more clean beauty habits here), it’s still essential to recycle all empty beauty containers to avoid waste. In fact, 50 percent of people don’t even try to recycle their empty containers as it is deemed “inconvenient,” explains TerraCycle’s resident beauty industry expert Gina Herrera. The so-called incommodity results in 2.7 billion plastic bottles of solely bathroom waste hitting landfills every year.
“The global cosmetics industry produces 120 billion units of packaging every year, including the cardboard that envelops perfumes, serums, and moisturizers that contributes to the loss of 18 million acres of forest each year,” explains Herrera. And while it isn’t necessarily the easiest to recycle empty beauty and skincare packaging, it is very much necessary for a sustainable future. It is also particularly important to avoid “wishcycling,” explains Danielle Jezienicki, Director of Sustainability for Grove Collaborative.
But here’s the thing: Beauty product packaging is especially confusing and tricky to recycle (think: mirrored glass, cardboard sleeves, paper inserts, etc). So, we asked recycling experts to break down exactly how to ensure your empties make it to the correct recycling plants.

Check municipal recycling regulations

First and foremost, you should always follow your local recycling laws to ensure that you are following the rules. You can also use resources like Recycle Coach, How2Recycle, and EARTH911 to check what recyclables are accepted.
The bad news, however, is that Material Recycling Facilities, or MRFs, have quite strict regulations and don’t accept a large majority of beauty products. Be wary of the universal recycling symbol (triangle), as it is not the only way to indicate the recyclable nature of the container. Instead, pay attention to labels to get a better idea as to whether a product is recyclable. “In reality, only plastic items that have the numbers 1 or 2 printed within the arrows are widely recyclable in curbside recycling programs,” says Herrera. If so, your bathroom products can actually hit the blue or green bin with kitchen and household items because the United States follows a single-stream recycling program (this means that plastics can be recycled with other plastics and glass with other glass).

Alternative recycling programs

Don’t see a recycling symbol? Fortunately, some eco-conscious brands also offer internal recycling programs within their own facilities. TerraCycle, a private recycling business, actually works with Nordstrom for BEAUTYCYCLE, a free program that invites consumers to drop-off their beauty and skincare product packaging (regardless of brand) at in-store collection points for recycling, including items that are typically unrecyclable. Other brands that have individual in-house recycling include GarnierBurt’s BeeseosHerbal EssencesL’OccitaneJosie Maran, and Paula’s Choice, to name a few. These brands generally work with programs like TerraCycle to properly process waste.

Mono-material recycling

Here’s a general rule of thumb for recycling beauty products: The less type of material that your package is made of, the more likely it is to be recyclable. When more material is used, the recycling process can be costly, time- and money-wise, for the separation process. And even if you try to do so yourself, cross-contaminated recyclables may not be accepted by local programs.
If your product is made of one general material like glass, plastic, or cardboard, you can rinse it and toss it directly into its respective recycling bin. And contrary to popular belief, it is not necessary to remove adhesive labels on recyclable products. This is usually done through a specialized heating process performed at many MRFs.
In regards to plastic, it is always better to recycle a larger plastic container as it is most likely to be recycled. However, Jezienicki still advises to stay away from plastic products in general as they are still huge pollutants. “The reality is that plastics can usually only be recycled 2-3 times before losing the qualities that make them usable, which means that transitioning to recycled plastic only removes plastic from landfills or polluting the earth by 1-2 cycles.”

What can’t be recycled

Small products can actually halt the recycling process and therefore aren’t widely accepted at recycling plants. This means anything under 2 inches, think: all travel and portable beauty products. Additionally, products with dark packaging also cannot be recycled as they can’t be identified by MRF machines. Also unrecyclable: products that contain mirrors, magnets, makeup brushes, sheet masks and packets, and squeezable tubes.
As reference, here’s a quick guide of non-recyclables:
Hair Care: Shampoo caps, conditioner caps, hair gel tubes and caps, hair spray triggers, and hair paste caps
Skin Care: Lip balm tubes and caps, soap dispensers and tubes, body wash caps, lotion dispensers and caps
Cosmetics: Lipstick cases, lip gloss tubes, mascara tubes, eye shadow cases, bronzer cases, foundation packaging, powder cases, eyeliner cases, eyeliner pencils, eyeshadow tubes, concealer tubes, concealer sticks, and lip liner pencils

Look into refillables

The ideal goal is to use less packaging, hence producing less waste. Many brands like Brazilian NATURA, French Diptyque, and Los Angeles-based Bathing Culture offer refillable beauty products. This means that you will be reusing the packaging several times over its intended lifetime, thus keeping it away from the landfill. “If we can’t reduce the amount of products we buy, reusing and recycling those products is the next best thing. Over 90 percent of an average product’s environmental impact comes from extracting and refining the raw materials from which it is made,” explains Herrera.

LOGÍSTICA REVERSA DE EMBALAGENS: PRÁTICAS DA NATURA COSMÉTICOS S.A

O avanço tecnológico e o crescente consumo de diversos produtos causaram um significativo aumento na quantidade de embalagens descartadas no meio ambiente. Contudo, é sabido que o descarte incorreto desses materiais na natureza tem causado diversos problemas para o meio ambiente. Por esse motivo, o seguinte questionamento torna-se relevante: de que maneira as organizações podem colaborar com a redução desses dejetos na natureza? A logística reversa de embalagens surge como uma possível solução a ser adotada pela sociedade para a solução desse problema.

Fruits secs et emballages en cohérence chez Agro Sourcing

Processus d’amélioration continue

Véronique Sendra explique que l’entreprise a préféré avancer progressivement, dans le cadre d’un processus d’amélioration continue, en prenant le temps de tester différentes solutions. Pendant la période de recherche d’une solution satisfaisante, Agro Sourcing s’est engagé dans le programme Collectibio, « un collectif de marques bio mettant en place la récupération dans les magasins bio et le recyclage de ses emballages plastique souples non pris en charge dans les filières actuelles avec TerraCycle », précise-t-elle.

Can You Recycle Pencils?

One of the first writing tools we get to experience, right next to crayons, are pencils. Through what did you learn your ABCs? Pencils. How about what you used to learn how to spell your name? Or draw your first basket? I bet it is pencils! And even though many of us “outgrow” pencils to some extent, they are still basic work materials to artists, designers, and people in related fields. It does not come as a surprise then that Forbes magazine once regarded pencils as one of the most important tools in human history, along with knives, abacuses and the compass.   Due to its common usage, about 14 billion pencils are used globally every year. Pencils are made from wood or plastic products and graphite. Yet, only the lead sticks, which is actually graphite glazed in clay, is used in learning ABCs or drawing your first basket. The rest, well, they end being shaved into dustbins, thrown away, or something like it. With current efforts to embrace sustainable consumption including in the way we manage waste; we cannot overlook even such seemingly “micro” wastes like those from pencils. It takes one tree to make 170,000 pencils, meaning that it takes about 80,000 trees to meet the global annual demand for pencils. Talk about environmental impact!   This is why it is important to know if pencils can be recycled, and if yes, how to go about it.  

Are Pencils Recyclable?

  Pencils can be recycled, as most pencils are made from recyclable materials. Wooden pencils are usually made from trees like cedar and its species; as well as graphite, metal ferrules and natural or synthetic rubber. Mechanical pencils on the other hand have reusable metal or plastic casing, with graphite “lead” sticks. While wooden pencils, which are the majority, are mainly recyclable, mechanical pencils are not.   Nonetheless, this does not mean that recycling wooden pencils is an easy task. In fact, such pencils are usually not accepted in Recycling bins. This is because the process used to treat wood used for pencils (especially the low-grade types) renders them non-recyclable.   Nonetheless, it is still necessary to keep pencil wastes from landfills, if only to make up for the number of trees used in producing them. One way to do this is to use up every single centimeter of the pencil. In this way, useful pencils would not end up in the trash.   The most recyclable piece of a pencil is the ferrule, the metal piece that holds the rubber/eraser in place. This can be made from brass or aluminum. Both metals can be easily recycled in large quantities.   You might want to try purchasing eco-friendly pencils that are produced from recycled materials. There are also seed pencils like Sprout that contain seeds. All you need to do is to plant the stub of your pencil when you are done using it and voila: you have a new vegetable or tree in your garden within a month!   If you can find no other use, you can still gather up pencil stubs and use them for kindling fires if you have a fireplace.  

Can You Recycle Pencil Shavings?

  Pencil shavings are biodegradable, even though they decompose quite slowly; because they are usually made from cedarwood. Nonetheless, if you dispose of them in your waste bin, they are most likely going to end up in landfills. That is not exactly great for the environment. Thus, if you wish to recycle pencil shavings, it is best you do it by yourself. To begin, you would have to dedicate a bin or a substitute to collect your pencil shavings.   After you gather a sizeable amount, you can then use any of the ideas below.   1. Help your garden with your pencil shavings: If you are a lover of all things green – including green gardens – pencil shavings can be of great help. This is because pencil shavings can be used in making compost, mulching, as well as acting as a pest deterrent. Because most pencils are made of cedarwood, which tends to scare troublesome insects away, working pencil shavings into the soil around your plants keep them safe from pest invasions. Pencil shavings can also be used to retain soil moisture. And although pencil shavings according to a study do not act as fertilizers, they still are useful when mixed with other compost materials.   2. Create recycled art: You might want to unlock your creative genius with your pencil shavings. You can always visit Pinterest to find beautiful DIY designs from pencil shavings.   3. Alternative Firelighter or Fuel: Pencil shavings serve as great sources of materials needed to light fires or keep them going. This might not be the best option if you have the environment in mind but it is definitely better than wasting away in landfills.

 

Are Pencils Biodegradable?

  Most pencils are made of biodegradable materials, while some others (like those with plastic casing) are not. Nevertheless, not all parts of pencils made mostly with biodegradable materials are biodegradable.   In a lot of wooden pencils, the wood used for the pencil stick is made from insect resistant, durable wood. These sticks are biodegradable, even though heavy processing is sometimes used to make the wood to decay very slowly.   However, the “lead” used to actually write or draw is made from graphite which is natural crystalline carbon, which is similar to diamond. This mineral is found usually in igneous rocks and metamorphic rocks. Hence, it is typically not biodegradable or photo-degradable. Nonetheless, it may be used in composting as plants could absorb its carbon. (It is a mineral after all).   The ferrule, that metal part of pencils used to hold the erasers, are also not biodegradable. The metal cylinder is called a pencil ferrule and is traditionally made of, for example, brass or aluminum. Most pencil ferrules are however made from brass in view of their increased strength over the aluminum.   The erasers themselves are usually made of either natural rubber or synthetic rubber. Natural rubber is biodegradable, but synthetic rubbers aren’t.   Nonetheless, there are eco-friendly pencils that are made entirely of biodegradable materials. You could check out these BIC pens for example.  

Are Pencils More Environmentally Friendly Than Pens?

  The debate about whether pencils are more environmentally friendly than pens is quite the debate. Different logical points exist on both sides of the argument, and this would be pitted against each other to help you decide.   1. Source Materials: Most pens are made of polystyrene or similar plastics. About 70 tons of plastic are made into non-reusable pens every day. There are certain demerits of polystyrene: First, it is made from petroleum, one of the key pollutants of the climate today, and second, it is not easy to dispose of it after you are done using it.   Pencils on the other hand are usually sourced from wood and graphite. We have already seen that wood used in making pens might add up to a whooping 80,000 trees every year. Graphite mining also makes use of machinery that might add to the release of carbon dioxide into the atmosphere. On this point, it is really hard to decide which is better.   2. Waste Recycling: Recycling plastic pens are not very viable which means that a lot of them end up in landfills, considering that 2 billion pens are used in the United States alone every year. Pencils also tend to end up in landfill too but they are made materials which are able to biodegrade.   3. Transportation: Pens and pencils weigh about the same which means that the impact of their transportation and/or distribution on the environment is quite even.   4. Use: Pencils usually have a shorter lifespan than pens. Also, many plastic pens have refillable inkjets. Thus, based on length of use, pens are usually deemed more environmentally friendly than pencils. To counter this, however, most people usually have more pens than they need at the moment; and so, pens are consumed at a similar rate as pencils. Nonetheless, some consider this argument irrelevant as both pencils and pens have their merit and demerit with regards to the environment. The most important thing is to be as eco-friendly as possible when using either: use eco-friendly pencils or pens, and find a way to recycle or reuse both where applicable. And of course, there is always the option of going completely paperless – in which case you would not need either.  

Can You Put Pencils in The Recycling Bin?

    Generally, you should not put pencils in the recycling bin, as most pencils cannot be recycled either because: o   They are made of mixed materials which makes them non-recyclable, or, o   They are too small to be recycled.   Wooden pencils usually fall into the latter category. The pencil shavings/stubs are too small to be sorted unless gathered up in large quantities.   Mechanical pencils are usually either metal or mixed plastic, or a mix of both. Some of the plastic is not recyclable, while others are too small to be sorted and recycled.   Nonetheless, you can always reuse your mechanical pencil by refilling the lead. You could also gather them up in large quantities and send them to recycling organizations like Terracycle that collects waste that is difficult to recycle for conversion into materials and products. To do this, get a box which you would fill up with pencils you no longer need. Then ship the box to them directly.  

5 Surprising Ways To Reuse Old Pencils

  First of all, please do not throw your old pencils away. There are so many uses they do have in addition to writing or making drawings with them yourself, which include:  

1. Donating to those who need it most

You can show some love and make the world a better place by giving those old pencils to organizations like Pencils for Kids, who would ensure that children really in need of them get them.  

2. Making Jewelry

You could chop colored pencils into small pieces and glue them together to make a variety of jewelry and accessory pieces like earrings.  

3. Creating Art

You could use your old pencils to decorate your picture frame, create picture frames, decorate your pen holders, and other DIY crafts!  

4. Stick for Seedlings

If you are the gardening type, you are definitely not left out. You can use your old pencils as starter sticks so that they could have something to cling to as they grow.  Once they outgrow them, you could then remove the pencils and save them for another set of seedlings.  

5. Making Birdhouses For Your Pet Birds

You could stack the old Pencils and glue them to form beautiful birdhouses for your pets! Even if you don’t keep birds, those birdhouses could still serve as toys for little kids. You might even paint them and add decorations.   Conclusion Pencils have been around for a while and have been serving a great purpose. For this reason, they need to be attended to on time. We have already provided ways to deal with old pencils. The ball is now in your court.

FALB envia 11 kg de instrumentos de escrita usados para TerraCycle

Esse mês foi realizado o primeiro envio de 11 kg de instrumentos de escrita usados através da campanha da FALB. A campanha visa contribuir com a logística reversa de instrumentos de escrita usados e suas respectivas embalagens de quaisquer marcas (lápis grafite, lápis colorido, lapiseiras, canetas, canetinhas, borrachas, apontadores, marca-texto, marcadores permanentes e marcadores de quadro-branco) e, posterior, envio à TerraCycle para reciclagem ambientalmente adequada.

P&G Beauty Untangles Hair Care Sustainability

The company has launched a reusable aluminum bottle system with pouch refills at scale. Europe has a leg up on the U.S. in a couple of regards when it comes to recycling, namely facilities capable of recycling more types of materials and a cumulative population that, in general, recycles more. But the global effort from companies to reduce waste and encourage recycling is making a worldwide difference, and they’re doing it, in part, by making recycling more convenient. P&G Beauty, for example, has introduced a packaging strategy in Europe that takes aim at increasing recycling rates while at the same time cutting down on plastics usage and maintaining customer convenience.   At the Reuters Business Summit near the end of October during the panel “The Window to Act is Now: Advancing Responsible Beauty in Europe,” P&G Beauty unveiled a shampoo refill system for its Head & Shoulders, Pantene, Herbal Essences and Aussie brands that will get underway in 2021. And, no, the idea of a refill system is nothing new, after all TerraCycle’s Loop program, of which P&G was a launch partner for, is nearing two years old — and that itself is a take on old-fashioned milk deliveries.   What makes P&G Beauty’s system unique is the blend of packaging it uses: a new reusable 100% aluminum bottle and recyclable (in certain areas) stand-up refill pouch, made using 60% less plastic (per ml versus the standard brand bottle). P&G Beauty says it’s on track to reduce virgin plastic usage by 50% in its shampoo and conditioner bottles by the end of 2021, where through collective efforts to reduce, reuse and recycle it will result in 300 million fewer virgin plastic bottles being produced yearly.   “We need to start turning the tide on the plastic waste crisis, and there is no time to waste when it comes to protecting our planet. That is why I’m thrilled to announce a new packaging innovation called the ‘good refill system,’” says Artur Litarowicz, senior vice president and general manager of haircare for P&G Europe. He then adds, “We know this is just the start. There is so much more to do, and I am passionate about P&G Beauty being a force for good across Europe as we step toward achieving our 2030 Responsible Beauty goals at pace.”   The “2030 Responsible Beauty” goals Litarowicz references are the company’s aim based on five interconnected guiding principles: Quality and Performance; Safety; Sustainability; Transparency; and Equality and Inclusion. Those five components form the foundation of the company’s 2030 goals which represent its vision “to be a positive force for beauty in the world.” The goals extend to a range of initiatives from social aspects like equality to increasing the environmental responsibility of its ingredients. When it comes to packaging, the company aims to have 100% recyclable or reusable packaging by 2030. It expects to have 90% of its major packaging platforms being recyclable or reusable by 2025. Also by 2025, it expects to have a 50% reduction in the use of virgin fossil-based plastic across its lines.   Virginie Helias, P&G’s chief sustainability officer, says, “We have committed to enable and inspire responsible consumption through innovation on our product and packaging. Our leading beauty brands in Europe touch millions of lives. This new packaging innovation will contribute to making the reuse of packaging irresistible, while enabling a reduction of virgin plastic as per P&G’s Ambition 2030 commitment. It’s no longer about if or what we can do, but how quickly we can do it — the window is now for embracing new sustainable lifestyles.”   Efforts like those made by P&G Beauty helps consumers to more easily make environmentally conscious choices that, in turn, spur CPGs to make further environmentally conscious changes. It’s something that Tom Szaky, founder and CEO of TerraCycle, comments on during the panel at the Reuters Business Summit, “I’ve long been a believer that a refill behavior is a big part of the future of sustainable packaging, and the innovation announced by P&G Beauty today is a positive step in the right direction for the many millions of households Head & Shoulders, Pantene, Herbal Essences and Aussie serve,” he says. “While there is of course more to be done, it’s great to see large companies such as P&G Beauty taking the issue seriously and using their scale to drive change quickly and impactfully.”