TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Tom Szaky at Social Venture Network

SVN was started by a few visionary "dough nuts" (rich hippies), who wanted to use their wealth to make revolutionary stuff happen. It has attracted a mix of successful social entrepreneurs over the years including Ben and Jerry and Virgin's Sir Richard Branson, as well as the late Anita Roddick of The Body Shop. Increasingly there has been a surge of new members representing youth and people of color who are adding richness and capacity to this cultural phenomenon. President Obama certainly would have been welcome at the Social Venture Network's recent 25th anniversary conference, but, some of SVN's younger social entrepreneurs might have stolen some of his fire. For example, Tom Szaky of TerraCycle showed this video as part of his impressive talk. Tom has applied Princetonian cleverness with youthful enthusiasm to reinvent waste streams as product development streams globally. Can this kind of innovation be the legacy of the president's next four years?

Banishing the ugly butts

Tom Szaky collects the most disgusting things. Yucky yogurt containers. Sticky candy wrappers. Old flip-flops. Now, he and his Trenton company, TerraCycle, are onto a new one: cigarette butts, the most common litter items on the planet. (And much, much worse items, but that comes later.) So bring 'em on. Let neither stinkiness nor sogginess nor other manner of nastiness be a barrier. Once in hand, the company will "sanitize" and sort the butts, sending the paper and tobacco to a specialty tobacco composter. The filters will be melted and re-formed into pellets, eventually to end up as two different but butt-worthy items - ashtrays and park benches. For every 1,000 butts sent in by a TerraCycle member (find out more at www.terracycle.com), a dollar will go to the national anti-littering nonprofit, Keep America Beautiful. Szaky said the new butt program "will help to promote our belief that everything can and should be recycled." It's part of his plan to "eliminate the idea of waste." Targeting butts should be easy. They're everywhere. A 2009 Keep America Beautiful study found that 65 percent of cigarette butts wind up as litter. In a quarter century of beach cleanups, volunteers for the Ocean Conservancy have picked up more than 52 million butts - the most pervasive item they find. Many beaches now limit smoking to designated areas. Campuses fed up with spending thousands of dollars picking up the things have considered bans. Still the butts come. They are more than unsightly. Peer-reviewed studies have detailed how metals leach from smoked cigarettes. And how chemicals in the butts are harmful to fish, which is relevant because many butts wind up in waterways. Even when butts are picked up - or not littered to begin with - they add to the waste stream piling up in our landfills. Keep America Beautiful has actually studied butt locales. Most (85 percent) wind up on the open ground, followed by bushes or shrubbery, then around - not in - trash receptacles. The final 15 percent get stubbed out in planters. Most butt litterers "drop with intent." Others flick and fling. And can you guess the spots with the highest littering rates? Hospitals and other medical sites. This is not the first effort to curb butt-waste. A decade ago, Chris Woolson, a Philadelphia software designer, started a website, www.litterbutt.com, through which people can report license plate numbers of automotive butt-flickers. The site now has more than 3,700 members - a passionate group, judging by the posts - who have generated 86,700 reports. Szaky's genius lies in getting regular people to do the collecting. He partners with companies that want to take responsibility for the end-life of their products - in this case, Santa Fe Natural Tobacco Co., a Reynolds American subsidiary. They fund the shipping, processing, and a small donation to nonprofits. So school groups are a big source of items, because the donation can go back to them. Then TerraCycle makes stuff from the items and sells it. Given Szaky's eco-goals, some criticize his collection of non-green "waste" as validating companies that make it. He counters that his job is to collect waste, not to judge it. Indeed, with the butt campaign, he's now partnering with two of the three "Merchant of Death" industries, although he'd rather not put it that way. He's already recycling wine corks from the liquor industry, and the day I talked to him, he was pondering Christmas lights made from the casings of shotgun shells. He judged the result "charming." Others pooh-pooh such radical recycling, contending that it consumes more energy than it saves. Szaky says about 50 independent life-cycle analyses show otherwise. TerraCycle has programs for 47 categories of products, from toothpaste tubes to energy bar wrappers, chip bags to cheese packaging, shoes to MP3 players. As of last week, more than 32 million people had collected nearly 2.5 billion "waste units." More than $4.7 million had been returned to nonprofits. But is there no limit? Trying to think of things just as disgusting as cigarette butts, I teasingly asked Szaky if he was considering a program for, say, chewed gum. Egad. Turns out he is. And it gets better. Or worse. He's in top-secret talks with companies to find uses for soiled diapers, feminine hygiene products, and condoms. What's next? Fingernail clippings?

Joven sunchalense lidera proyecto social de reciclaje de TerraCycle

La Brigada Tang de TerraCycle sigue reuniendo sobres para ayudar al medioambiente y al Jardín San Carlos. Ya se recolectaron más de 50 mil sobres y se entregaron más de 5 mil pesos a la institución educativa. Todo impulsado por Santiago Porporatto, de 15 años. (Por: Prensa Terracycle) - Santiago Porporato, de solo 15 años, se enteró del programa de recolección y reutilización de sobres de bebidas en polvo que Tang y TerraCycle lanzaron en febrero de 2011 y, desde esa fecha, es el encargado de recolectar todos los sobrecitos de la ciudad y enviarlos a TerraCycle. En solo 12 meses juntó más de 50.000 sobres para reciclar. “Cada vez que veo la cantidad de sobres que voy a enviar me pongo muy contento porque está toda la ciudad comprometida con este proyecto, especialmente los niños,” asegura Santiago que ya logró que el Jardín San Carlos reciba 5.000 pesos que usó para comprar sillas que se necesitaban y para colocar el piso de la institución, que hasta el momento no tenía. Es que Tang y TerraCycle, además de evitar que los desechos vayan a los rellenos sanitarios y hacer nuevos productos con ellos, entregan 10 centavos por sobrecito recolectado, a una organización sin fines de lucro o una escuela pública que el participante elija como beneficiario del programa. “Me siento muy feliz haciendo esto porque no solo colaboro con el medio ambiente sino que también ayudo al Jardín para que los niños estén en un mejor lugar. La educación es muy importante en la vida de la persona”, afirma Santiago. TerraCycle lleva un año y medio de operaciones en Argentina y ya hay más de 1.600 Equipos participando de las Brigadas Tang. Se recolectaron más de 2.000.000 sobrecitos para reciclar y se donaron más de 200.000 pesos en efectivo a distintas organizaciones sociales y escuelas públicas del país. Todas las escuelas pueden sumarse a esta iniciativa ya que el programa es completamente gratis. Santiago Porporato, por su parte, parece no descansar:”Un Jardín de una localidad vecina, Tacural, se enteró del proyecto de TerraCycle y de que en Sunchales yo lo estaba llevando a cabo. Se contactaron conmigo y me comentaron acerca de sus necesidades, por tal motivo formé otro Equipo de recolección que ya juntó cerca de 12.000 sobres.” Para más información sobre el programa de recolección y reutilización de Tang y TerraCycle: www.clubtang.com.ar www.terracycle.com.ar

¡RECICLA TUS INSTRUMENTOS DE ESCRITURA!

¡Ha llegado la hora de empezar a reciclar y de aprovechar ese material de escritura gastado al que tan buen uso le damos mientras dura! Este curso será posible reciclar bolígrafos, portaminas, rotuladores, fluorescentes y cualquier tipo de correctores. Todo ese material será recogido por TERRACYCLE que lo utilizará como materia prima para fabricar otros productos como por ejemplo; bancos de jardín, regaderas, cubos de basura, mochilas...