TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Earthborn Holistic Pet Food Celebrates Recycling Milestone

TerraCycle Include USA Earthborn Holistic
  • Pet Product News Staff
  • May 3, 2022
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Earthborn Holistic Pet Food, a brand of Midwestern Pet Foods, has reached its goal of recycling 1 million pet food bags by Earth Day 2022 and planting one million trees by Arbor Day 2022, company officials reported. Through UPCs for Trees and a partnership with Trees for the Future, Earthborn Holistic plants trees in deforested areas around the world. Customers collect UPCs from empty bags of Earthborn Holistic products and return them to local participating retailers or mail them in to a designated collection site. In return, trees are planted to create forest gardens and help families out of poverty worldwide, officials said. Throughout the month of April, one returned UPC equaled one tree planted.
With its TerraCycle partnership, Earthborn Holistic pet food and treat bags are 100 percent recyclable through the Earthborn ReBorn Program. Consumers drop off empty bags at participating retailers for recycling and upcycling all at company expense. Reaching the 1,000,000 bags recycled milestone is also equal to keeping 103,356 pounds of waste out of the landfill, officials said.
“We’re thrilled to have hit the one millionth milestone. A big thank you goes out to all of our loyal customers and retailers who participate in both of these programs. We couldn’t have achieved this without you. It’s a wonderful feeling knowing that we’re making a difference,” said Brandi Kramer, marketing coordinator at Midwestern Pet Foods in Evansville, Ill. “At Midwestern Pet Foods, we love producing nutritious food for pets while simultaneously supporting sustainability.”