1Parade Launches First-Ever Underwear Recycling Program

Who: Parade What: Second Life by Parade Where: Available online at yourparade.com Why: Parade, the cult-favorite intimates brand beloved by Gen Z, wants to make recycling underwear as easy as 1-2-3—literally. Step 1: Order one of its free “Second Life” kits and fill it with your clean, unwanted underwear (from any brand). Step 2: Use the label and biodegradable bag Parade provides to ship it back to them. Step 3: Receive a Parade shopping credit to use on new sustainable basics. That’s it! The colorful and conscious company backed by the likes of Karlie Kloss and Shakira has created a way to keep fabric out of landfills that is both accessible and incentivizing. To achieve this, Parade partnered with the waste management company Terracycle to turn used fabric into new recycled products like furniture, insulation, bedding, and more. Second Life is a notable push in Parade’s mission to become carbon positive by 2025. And since Second Life will leave you with some free storage space and a discount to boot, you can refill your drawer with Parade’s carbon-neutral Universal undies or its super-soft sleep collection (made from 95 percent less water). Second Life by Parade eases the individual burden to reduce waste, reminding us of all the little steps we can take to protect our planet.