Media coverage of Sylvan Lake’s environmental initiatives spread to the Toronto office of TerraCycle Canada, which reached out to the town. TerraCycle is a private U.S. business headquartered in Trenton, New Jersey. The town agreed to move forward with a recycling program and bought the collection receptacles from TerraCycle Canada at a cost of $100 each. The cost includes pre-paid, return-shipping labels that can be affixed to boxes of butts and then sent for recycling free of charge. At TerraCycle, the refuse is sterilized and prepared for processing.