Recycling the pods as a response to customers social responsibility concerns was a huge win for Nespresso. One and a half billion pods end up in a landfill every year in Canada, according to Norm Miller, an Ontario legislator who put forth a private member’s bill seeking a ban on non-compostable pods last year. Nespresso has created partnerships with programs like TerraCycle to promote their vision “Nespresso is committed to ensuring sustainability throughout their operations, seeking to create shared value and positive impact for farmers, consumers and society at large, while caring for the environment.”