With three billion toys purchased in 2014 alone, the challenges of what to do with damaged or unwanted toys are greater than ever. Unusable toys that aren’t fit for donating can now find a new home other than a landfill.
Just in time for Earth Day, Tom’s of Maine and TerraCycle are teaming up to give broken and unwanted toys new life.
So Tom's of Maine... did a study and found that 55 percent of parents are sneaking around behind their kids' backs and throwing out old toys. So... they said 'how can we turn this into a teachable moment for our kids?' So they teamed up with TerraCycle, a leader in the recycling industry, and they created a first-of-it's kind program: a toy recycling program.
Personal care brand
Tom’s of Maine is working to raise environmental awareness in kids through two initiatives: The company has launched a
#StartYoungLiveGreen campaign - designed to encourage parents to teach their children the importance of environmental responsibility – and is partnering with
TerraCycle to promote waste reduction through the
recycling of broken toys.
Rather than them toss it in a landfill, the personal care company and TerraCycle are teaming up during Earth Month to offer the first program that empowers families across the country to recycle broken toys.
KENNEBUNK, Maine, April 2, 2015 /Nassau News Live/ — Parents are always looking for ways to teach their children simple lessons that will benefit the planet and make every day Earth Day. With three billion toys purchased in 2014 alone, the challenge of what to do with broken dolls, cars without wheels or stuffed animals coming unraveled is greater than ever. Beginning today, unusable toys that aren’t fit for donating can now find a new home other than a landfill. Natural personal care brand Tom’s of Maine and TerraCycle®, the world’s leader in recycling the non-recyclable, are teaming up during Earth Month to offer the first program that empowers families across the country to share in a teachable moment and recycle broken toys into something useful like park benches.
