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ELIMINATING THE IDEA OF WASTE®

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Dog food brand celebrates Earth Month with sustainable initiatives

PITTSBURGH — To celebrate Earth Month, Tailored® Pet, a direct-to-consumer (DTC), personalized dog food brand, is committing to several sustainable actions to help pet parents reduce their environmental impact. The company’s actions include the use of recyclable packaging and carbon-neutral shipping. Besides its new products, Tailored Pet aims to reduce packaging waste through its partnership with TerraCycle. TerraCycle explores ways to reclaim or convert hard-to-recycle materials that appear in pet food packaging. “With Tailored, savvy pet parents can provide their pups with the best nutrition without guilt over the waste produced by food packaging,” said Annina Silverman, chief marketing officer of Tailored Pet. Tailored Pet’s program with TerraCycle allows free participation through which consumers can collect empty pet food bags and ship them to TerraCycle for recycling. Within its packaging, every first order of the company’s pet food comes with a biodegradable scooper made from 100% bamboo, to reduce the need for plastic food scoopers. "We're proud give our pet parents the opportunity to divert waste from landfills by offering them a simple way to responsibly dispose of their pet food packaging," Silverman said. "In addition, unlike many other DTC pet food brands, our veterinarian-approved recipes do not require refrigeration, and therefore, do not need dry ice or insulating packaging during shipping, which can be environmentally toxic.” The company is also committed to offsetting 100% of its carbon emissions from product deliveries. Tailored Pet invests in projects that aim to neutralize greenhouse gas emissions. To further this commitment, the company has partnered with organizational climate action company, Bluesource®. Through the partnership, Tailored Pet and Bluesource will aid in sustainable forest management, which includes supporting verified urban forests and programs designed to reduce and prevent greenhouse gas emissions. "At Tailored, it's critically important to us that we not only nourish the pups we serve with high-quality nutrition customized for their best health, but we also do so in an environmentally-friendly way," Silverman explained. "Our carbon offset program comes at no extra cost to pet parents and is simply a way we can help to lighten our carbon footprint and give pet parents another reason to feel good about their choice to feed Tailored to their fur babies." Among the company’s environmentally friendly programs and partnerships, Tailored Pet is debuting new initiatives to celebrate Earth Month. Consumers who order during April will receive a free waste bag holder made of 100% sustainable materials. The company has also extended its 50% discount on first-time pet food subscriptions using the code TAILORED50, to increase consumer awareness of sustainability in pet ownership. To help dog parents celebrate Earth Month with their dogs, Tailored Pet recently launched new daily dental chews, which is formulated with plant-based proteins, as well as a line of soft and chewy treats. Read more about sustainability in the pet food and treat industry.

Wait, I Can Recycle My Pet Food Packaging?

While cans of pet food can usually be recycled, bags are a little trickier. Their hefty material falls somewhere between plastic and metal, leading many pet parents to do the confused shuffle between the trash and recycling bins every time they have an empty one. Unfortunately, these bags belong in the trashcan more often than not. Since most of them are made from a few layers of material (usually some combination of aluminum and plastic), they tend to be too expensive for local recyclers to process.

“Each layer of a multilayer package would have to be separated and recycled individually for maximum recovery. For curbside recycling programs, this is often inefficient and costly,” explains Mary Ellen Dowd, a communications associate at TerraCycle, an innovative waste management company.

TerraCycle has a mission to “eliminate the idea of waste” by creating recycling solutions for previously unrecyclable items; your pooch’s favorite dry food included. By partnering with global leaders, businesses, communities, and individuals, they’ve overcome the financial barriers and managed to give over 527,000 pounds of pet food packaging a second life as park benches, picnic tables, playgrounds, and more.

Here are a few ways to join their programs:

1. Brand-supported recycling

Depending on the type of pet food you buy, you may actually be able to ship your empties to TerraCycle for free. The company has partnered with the following brands on send-in programs. Simply sign up on the brand’s page and you’ll be able to place your clean-and-dried containers in either any box you have laying around or a pre-paid bag that they send to you. Both options come with pre-paid shipping labels. Once you send your packaging back to Terracycle, they’ll be able to break it down to be reused.

2. Drop-off

Dog and cat food companies Earthborn Holistic and Wellness® have synched up with TerraCycle to establish public dropoff points for their packaging. Look at the map on these brand pages to find a drop-off near you. (It’ll likely be a pet food or supply store.)

3. Zero-waste box

If you don’t buy from companies with an established relationship with TerraCycle, you can still send in your empties to be recycled — you’ll just have to pay for it. Once you buy a Pet Food Packaging Zero Waste Box, you can fill it with any clean pet food bag, box, or container you want to recycle. Though these boxes aren’t cheap (the smallest size is $110), you can share the cost with friends, neighbors, or co-workers.

“A great thing with zero-waste boxes is that it doesn’t have to be just an individual collecting,” Dowd notes. Your pet-friendly apartment building, office, or school could all go in on a box together, for example. Once your box is full, bring it to a UPS shipping location and pat yourself on the back for helping your community avoid tons of trash.

When it comes to pet food packaging, “wishcycling” — or throwing it in the recycling bin and hoping for the best — usually isn’t the answer. Instead, look into programs like TerraCycle that take the guesswork out of it and ensure your pet’s dinnertime stays a low-waste affair.

World Wisdom: Tailored Pet and TerraCycle

Tailored, a new direct-to-consumer, personalized dog food brand, has partnered with international recycling leader TerraCycle® to make the packaging for their pet food nationally recyclable throughout the United States. As an added incentive, for every shipment of Tailored packaging waste sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.   “At Tailored, we are focused on making it easy for pet parents to find the right food for their pup's unique needs and delivering personalized recipes fast, free and safely to their door. But we’re also passionate about feeding a happier, healthier Earth,” said Steve Joyce, CEO, Tailored. “That’s why we’ve partnered with TerraCycle - to lessen our environmental impact by ensuring our pet food packaging is able to be safely recycled.”   Through the Tailored Recycling Program, consumers can now send in their empty Tailored pet food packaging to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/tailored-pet-nutrition and mail in the packaging using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.   “By participating in the Tailored Recycling Program, pet owners can nourish their pet and the planet by responsibly disposing of their pet food packaging,” said TerraCycle CEO and Founder, Tom Szaky. “Tailored is helping to drive awareness to the issue of waste and elicit change in the consumer by giving their customers the unique opportunity to divert waste from landfills.”   The Tailored Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.

Tailored™ Pet Food and Terracycle® Partner to Launch National Recycling Program

Tailored, a new direct-to-consumer, personalized dog food brand, has partnered with TerraCycle® to make the packaging for their pet food nationally recyclable throughout the United States. As an added incentive, for every shipment of Tailored packaging waste sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.   “At Tailored, we are focused on making it easy for pet parents to find the right food for their pup’s unique needs and delivering personalized recipes fast, free and safely to their door. But we’re also passionate about feeding a happier, healthier Earth,” said Steve Joyce, CEO, Tailored. “That’s why we’ve partnered with TerraCycle – to lessen our environmental impact by ensuring our pet food packaging is able to be safely recycled.”   Through the Tailored Recycling Program, consumers can now send in their empty Tailored pet food packaging to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/tailored-pet-nutrition and mail in the packaging using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.   “By participating in the Tailored Recycling Program, pet owners can nourish their pet and the planet by responsibly disposing of their pet food packaging,” said TerraCycle CEO and Founder, Tom Szaky. “Tailored is helping to drive awareness to the issue of waste and elicit change in the consumer by giving their customers the unique opportunity to divert waste from landfills.”  
For more information, visit www.terracycle.com.