As the world waits to see whether Boylan Slat really can clean up the Great Pacific Garbage Patch, a whole lot of ocean plastic is still washing up on beaches across the world. What if that plastic could be put to good use?
Procter & Gamble says its consumers “care deeply” about the environment and, with that in mind, has launched its new Fairy Ocean Plastic bottle made 10% ocean plastic, collected from the ocean and beaches around the world, and 90% post-consumer recycled plastic.
The Procter & Gamble Co. (P&G), with corporate headquarters in Cincinnati, has launched the Fairy Ocean Plastic bottle, which is made completely from postconsumer recycled (PCR) plastic and ocean plastic, to raise awareness about ocean plastic and what can be done to prevent plastic from reaching the ocean.
Plastic, plastic everywhere, and some will get recycled. With apologies to Samuel Taylor Coleridge, Procter & Gamble's latest recycling effort is really making a splash!
The Procter & Gamble Company today launched the Fairy Ocean Plastic bottle made completely from post-consumer recycled (PCR) plastic and ocean plastic. The launch of the bottle aims to raise awareness of the issue of ocean plastic and what can be done to prevent plastic waste from reaching the ocean.
