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Company Profile: NOW

NOW® founder Elwood Richard believed that high-quality health products should be affordable for everyone, a core ideal that the Richard family has adhered to in shaping company policies for over 50 years. As the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel, the company remains dedicated to its mission to provide value in products and services that empower people to lead healthier lives.   NOW’s wide range of products include dietary supplements, herbs, pet supplements, personal care, essential oils, sports nutrition, sweeteners and natural foods. According to SPINS data for the period ending 4/19/20, NOW is the #2 overall Supplement brand, #1 in Amino Acids, #1 in Carrier Oils, #1 in Diffusers, #1 in Essential Oils, and #1 in Miscellaneous supplements (CoQ10, ALA, etc.). In 2019 NOW acquired another family-owned and operated business with a similar mission, the SuperNutrition supplement company, which offers a unique brand of multi-vitamin skus that are high potency, scientifically formulated and targeted by need. NOW operates a cutting-edge manufacturing facility and a separate distribution facility in Bloomingdale, Illinois, a manufacturing and distribution center in Sparks, Nevada, and a manufacturing facility in Ontario, Canada. Their in-house labs and testing capabilities are second to none in the dietary supplements industry.   NOW’s quality processes are confirmed by multiple third party quality and purity certifications. All NOW® Solutions personal care products are UL® (Underwriters Laboratories) ISO 22716:2007 certified for production and quality control of cosmetic products made at both the Bloomingdale, Illinois and Sparks, Nevada facilities. ISO 22716 is an internationally recognized standard with requirements for the production, control, storage and shipment of cosmetic products. NOW® Solutions products and essential oils are also certified cruelty free through the PETA Beauty Without Bunnies program.   NOW® Sports products, with the distinctive silver label, undergo third-party certification though Informed-Sport, a globally-recognized assurance program that certifies that each and every batch of a supplement bearing the Informed-Sport logo has been tested for banned substances by a world-class sports anti-doping lab.   NOW’s goal is for 100% of its products to contain only non-GMO ingredients. The entire food line is GMO-free, with the majority Non-GMO Project Verified. All of NOW’s essential oils are also Non-GMO Project Verified. A very high percentage of NOW supplements are Non-GMO Assured, which is NOW’s active process for defining non-GMO products and defined by stringent NOW quality standards, which involves a combination of documentation and testing.   NOW has received many awards for its products, domestic and international business growth, employee programs, and philanthropic and environmental initiatives. The National Association for Business Resources has named NOW one of “Chicago’s Best and Brightest Companies to Work For®” for 12 consecutive years, a “Best and Brightest Companies to Work for in the Nation” for seven consecutive years, and one of “The Nation’s Best and Brightest in Wellness®” three times.   NOW’s partnership with TerraCycle diverts flexible packaging including toothpaste tubes and food pouches from landfills. Consumers will be able to ship these items at no charge to TerraCycle for recycling.   NOW offers many services to help retailers build business, including a comprehensive online training program and an array of free tools designed to help them be more successful. The online retailer training program, NOW® Product-ology, is designed to create experts in the aisle. Retail staff can watch quick and informative training videos, test their progress with quizzes, and earn free NOW products and a completion certificate. Monthly webinars are led by NOW’s nutritionist staff or expert guest speakers.   Association memberships: NPA, AHPA, UNPA, CFH, ABC, NPF.   With over 1,400 products in its catalog including dietary supplements, personal care, essential oils, sports nutrition, foods, including a certified gluten-free line, NOW remains a health food channel anchor. Product categories include:   • Vitamins and Minerals, Amino Acids and Free Radical Scavengers • Heart, Metabolic, Immune and Digestive Support Supplements • Green Foods, Fiber and Herbs • Joint Comfort and Joint Structural Support Products • Men’s, Women’s and Children’s Specialty Supplements • Sports Nutrition, Weight Management and Protein • Essential Oils, Personal Care, and Skin Care • Mental Fitness and Cognitive Support • Omega-3, Nutritional Oils and EFAs • Non-GMO Foods, Gluten-Free and Allergy-Friendly Foods, Gourmet Oils, Sweeteners • Pet Supplements   Contact Information NOW Corporate Office 244 Knollwood Drive Bloomingdale, IL 60108 Tel.: (630)545-9098, (800)999-8069 Fax: (800)886-1045 sales@nowfoods.com www.nowfoods.com Founded: 1968   Key Personnel Jim Emme, CEO Andy Kotlarz, CFO Aaron Secrist, Vice President of NOW Health Group Quality and Regulatory Affairs Dan Richard, Vice President of NOW Health Group Global Sales and Marketing Rick Sharpee, Ph.D., Director of Science & Nutrition

BEHIND THE BRAND | Now Foods

It’s no secret that I love NOW Foods, + have been using their products for years… whether it be their natural + organic beauty products (they have lots of great DIY ingredients, BTW), their natural + organic foods, or their vitamins + supplements. I love that most health food stores carry them, + that they’re always reasonably priced. Check out some of my reviews here, + read on to find out why I love them so much! PS – I had no idea this brand had such an incredible story. NOW has been a family-owned natural products manufacturer for more than 50 years, + is dedicated to providing customers with a comprehensive approach to wellness by offering more than 1,400 high-quality, natural + affordable products, including… functional foodssupplementshealth + sports nutrition productsbeauty products + essential oils.

NOW was founded in 1968 by Elwood Richard, with the goal one goal in mind… making healthy + affordable quality products accessible for everyone. Still owned by the Richard family today (more than 50 years later!) – NOW is one of the largest, independent manufacturers of natural products in the U.S. health food store channel, + remains committed to its mission to empower people to lead healthier lives. Read more about NOW’s History here! Natural has been the cornerstone of NOW, since the beginning. Natural products (as NOW defines them), are safer + more effective than products made with ingredients not found in nature. While there are definitely some inherent challenges with the manufacturing of natural products – NOW adheres to its strict standards when assessing whether ingredients are compliant (to their definition)… including supplier audits + requirements, + comprehensive, in-house, analytical testing in one of the most advanced labs in the industry… using nature-identical ingredients when necessary. Read more about their story here!   
 

NOW performs more than 16,000 tests on raw materials + finished products each month to make sure all products are safe from adulteration, contamination, + ingredient substitution. Their industry-leading Quality Control + Quality Assurance programs guarantee that what’s on the label is in the bottle or package, + NOW goes beyond required GMPs (Good Manufacturing Practices) to ensure it brings pure + effective natural products to market. NOW products bear a variety of certifications + seals that not only underscore the brand’s commitment to responsible manufacturing, but ensure it’s producing safe + effective, high quality products. They adhere to the Good Manufacturing Practices (GMPs) program from the Natural Products Association (NPA), as well as the U.S. Food + Drug Administration’s Current Good Manufacturing Practices (CGMP) program. NOW is also certified via Underwriters Laboratories (UL) to ensure quality control + regulatory compliance testing for its dietary supplements + natural cosmetic products. NOW Sports products are I certified via Informed-Sport / Informed Choice for lot-by-lot third-party testing for more than 220 banned substances. NOW also performs its own in-house steroid testing to be absolutely sure that its sports nutrition products are pure + safe. And 100% of NOW’s food brands are all non-GMO, as well. See a list of ingredients NOW won’t use here. 

As one of the natural products industry’s largest manufacturers, NOW is very much aware of its potential impact on the environment. They employ a variety of innovative methods + initiatives to minimize their  carbon footprint + including the use of recyclable packaging materials – saving 12,000 trees annually! With more than 1,400 natural products in its inventory, packaging materials are a major component of its manufacturing operations. Whether it’s a food, a supplement, a natural cosmetic or an essential oil, each product NOW offers has unique characteristics that require a specific type of packaging. However, even despite their best efforts, there are some packaging materials that simply aren’t recyclable. For those… NOW has partnered with TerraCycle to divert their flexible packaging from landfills. NOW’s Recycling Program enables consumers to recycle their toothpaste tubes + flexible food + supplement pouches — items currently not accepted by most local, municipal recycling programs. Get all more deets about NOW’s Recycling Program + sustainable practices here! 

shipping

NOW offers FREE US SHIPPING for orders over $50, + $5.95 for all other orders using Standard Shipping (within the continental 48 states).  NOW does ship to Alaska + Hawaii, but  does not ship Internationally or to U.S. territories. Get more info about their Shipping Terms here. 

returns

NOW will give you a full refund for returns made within 30 days of purchase for new + unopened items purchased through nowfoods.com, – you just have to pay for Return Shipping. Damaged + incorrect items can be returned within 30 days, at no additional cost. Get more info about NOW’s Return Policy here.

APRIL 8, 2019

NOW Launches Free Flexible Packaging Recycling Program through TerraCycle

NOW, Bloomingdale, IL, an independent and family-owned manufacturer of natural products in the U.S. health food store channel, has partnered with recycling expert TerraCycle to divert NOW’s flexible packaging from landfills. The NOW Recycling Program enables consumers the opportunity to recycle their toothpaste tubes and flexible food and supplement pouches—items not accepted by most municipal recycling programs.

NOW partners with TerraCycle to recycle its ‘non-recycable’ packaging

Toothpaste tubes and flimsy pouch packaging aren’t accepted by most municipal-run, curbside recycling programs, but NOW is giving customers the option to send back empty packaging of these types to get recycled through a partnership with New Jersey-based TerraCycle, which works with corporations, manufacturers, municipalities, and individual households to process hard-to-recycle materials.