TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Posts with term Liteclub X

Moving Beyond the Idea of Trash: Terracycle hits New Zealand

In 2001, Terracycle founder (and the man they now call the Zuckerberg of trash) Tom Szaky was just another university undergraduate trying to come up with an idea for the Princeton Business Plan Conest. An Autumn trip to Montreal introduced him to the wonder of worm farming and he was soon singing the praises of the fertilizer that they produce. Years of back breaking work and diversification later and Terracycle is now a global leader in waste minimisation – operating in 21 countries around the world, with 60 million consumers collecting waste for their repurposing operations. This extend far beyond fertilizer, with Terracycle now targeting the waste that has not traditionally been recycled, at both the pre and post-consumer level. What does this include? In the USA, Terracycle has 60 different waste streams, converting everything from used gum to cigarette butts to dirty diapers into (respectively) rubbish bins, assorted plastic products and compost – not bad, for what we once considered trash! In New Zealand, Terracycle is currently limited to two waste streams: Oral Care products (toothbrushes, toothpaste tubes, floss containers etc), and Nescafe Dolce Gusto Capsules (from coffee machines) – but more are on their way. Of particular interest to sports clubs is the pending collecting for confectionary wrappers – stay tuned! So how does it work? Their system is simple. Interested individuals sign up online at www.terracycle.co.nz, choose a category of waste that they would like to collect and start collecting it. While Terracycle don’t provide a box for this (they want to encourage reuse of existing ones!), once your group has collected enough to fill a container your leader can request a free shipping label. This is affixed to the box and off it goes! For every piece of waste received, TerraCycle credits the group with a small donation (2 cents per item in NZ) that can be donated to any charity or school of their choice – meaning that your sports club can directly benefit, as well as reducing the waste sent to landfill. As LiteClub co-founder Michael Campbell says, “if we all do a little, together we can achieve a lot.”