We live in an increasingly health-conscious world — but what about the health of our planet?

Many individuals are under the impression that some materials, products and forms of packaging are not recyclable by design or composition. While this is a commonly held belief among many people across the world, it is simply untrue. The real barrier preventing our most common waste streams from being recycled has to do with only one thing: economics.

To reduce some of this waste, my company, TerraCycle, has a variety of recycling programs for commonly difficult-to-recycle performance snack packages. Fitness enthusiasts can now recycle their GU Energy Labs product packaging, Clif Bar and LARABAR wrappers, and Bear Naked granola pouches through our free recycling platforms.