TerraCycle launched in Ruidoso in May 2013 when Coyote Howling started collecting for two Brigades: the Personal Care and Beauty Brigade and the Writing Instruments Brigade. Since then, Coyote Howling has twice received prizes in the Garnier Giveaway Sweepstakes for largest shipments in the Personal Care and Beauty Brigade in the Southwest region.

Rethinking what is trash is key to TerraCycling. TerraCycling is a concept that is less then 10 years old but has spread to more than 20 different countries and is now rooted and growing in the local Lincoln County community.

Launched in September, Wassom has partnered with TerraCycle, an international upcycling and recycling company that collects difficult-to-recycle packaging and products and repurposes the material into affordable, innovative products, according toterracycle.com.