Upcycling takes recycling to a whole new level. A product or material, like a CapriSun juice pouch or Skittles candy wrapper, products made famous by TerraCycle, is made into something of higher value. The purse or wristlet made with the original materials is far more valuable than the used wrapper on its own, even if that wrapper is recycled. The same goes for upcycling your content. Rather than merely recycling it, why not add to it for increased value. Rework it into a new thought, offer new opinions, ask new questions, based on your original content, or someone else’s in order to create more value.