TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Going the Distance

capri-sun Pop-up Shop kraft foods pepsico tang coca cola yogurt Clif fertilizer Honest Tea Include USA
Eco-innovator TerraCycle (www.terracycle.net) charted new territory in the consumer goods industry in 2003 with one big idea: How can you eliminate the idea of waste? Back then, the company specialized in worm poop fertilizer packaged in old soda bottles. Its "upcycling" concept soon caught the eyes of consumer good companies small and large, like Honest Tea, Kraft Foods and Clif Bar, who had their own garbage issues to solve.