IMC Licensing announced a representation agreement with TerraCycle, a green company that collects non-recyclable and difficult-to-recycle materials and then turns the waste into affordable, eco-friendly products. Under the agreement, IMC Licensing will represent TerraCycle partners’ pre- and post-consumer packaging waste that the company "upcycles" into new products.  TerraCycle's current partners include many global brands. As a result of the agreement with IMC Licensing, this packaging waste will be available to licensees to create new consumer products such as bags, gifts, toys and a variety of school, home, office, garden and pet supplies.

IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with TerraCycle, one of the fastest growing green companies in the world. TerraCycle provides free collection programs for non-recyclable and difficult-to-recycle materials and then turns the waste into affordable, eco-friendly products. By upcycling and recycling traditionally non-recyclable waste (drink pouches, chip bags, toothbrushes and much more) into various consumer products and materials, the company keeps waste out of landfills and contributes to a cleaner world. TerraCycle products are available at major retailers such as Wal-Mart and Target as well as online.

In CEO Tom Szaky's office, the table are made of recycled dorrs, the walls are built of empty soda bottles, and an arsenal of Nerf weapons is kept close at hand. Shooting wars break out from time to time between the boss and a militia of fresh-faced TerraCyclers.

IMC Licensing announced a representation agreement with TerraCycle, a green company that collects non-recyclable and difficult-to-recycle materials and then turns the waste into affordable, eco-friendly products. Under the agreement, IMC Licensing will represent TerraCycle partners’ pre- and post-consumer packaging waste that the company "upcycles" into new products.  TerraCycle's current partners include many global brands. As a result of the agreement with IMC Licensing, this packaging waste will be available to licensees to create new consumer products such as bags, gifts, toys and a variety of school, home, office, garden and pet supplies. IMC Licensing also will license the TerraCycle brand for use on other products made from environmentally-friendly recycled materials. Potential licensing categories include back-to-school supplies, toys, housewares, pet accessories, fashion accessories and home improvement products. Currently, TerraCycle "upcycled" products are available at major retailers such as Wal-Mart and Target, as well as online. In addition, IMC Licensing will explore options for TerraCycle to use licensing as a model to gain leverage in other parts of their business.  "We believe there is a huge opportunity to expand TerraCycle to lines of ‘upcycled’ and recycled products that are good for consumers and the environment," says Cara Bernosky, president and co-founder of IMC Licensing. "This truly authentic green brand will speak to consumers at a time when they are seeking more environmentally friendly options and are proud to let others know they are doing so."

IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with TerraCycle, one of the fastest growing green companies in the world. TerraCycle provides free collection programs for non-recyclable and difficult-to-recycle materials and then turns the waste into affordable, eco-friendly products. By upcycling and recycling traditionally non-recyclable waste (drink pouches, chip bags, toothbrushes and much more) into various consumer products and materials, the company keeps waste out of landfills and contributes to a cleaner world. TerraCycle products are available at major retailers such as Wal-Mart and Target as well as online.

The township school has won a cash prize from a major retailer for its efforts to promote recycling. East Amwell Township School has received a $50,000 grant, the top prize awarded by the TerraCycle recycling firm of Trenton and the Walmart Foundation for the school's successful performance in a competition among state public schools to promote recycling, according to school principal John Capuano. "This is a perfect example of how the school and community can come together to help our environment and also generate revenue to benefit our students," Capuano said.

EAST AMWELL TWP. — Where most people see trash, the township school’s Environmental Club sees cash. That has won $50,000 for the school, the top prize in a TerraCycle-Walmart contest for New Jersey public schools. It did so by blitzing TerraCycle with 52,640 plastic wrappers and containers during the two-and-a-half-month contest. “You can’t get much greener than this!” exclaimed the club’s adviser, fifth-grade language arts and science teacher Sharon Ernst. It all started in 2008 with Ernst casting about for a way to raise money for an Environmental Club for fourth- and fifth-graders. She wanted to do something applicable to stewardship, which ruled out fundraisers such as bake sales. She considered selling seeds, then a parent mentioned TerraCycle, which pays nonprofit groups that send it hard-to-recycle items for reuse or recycling. Since then, the club has gathered, for instance, more than 30,000 empty Capri Sun containers. The money was spent on plants that allow Ernst to raise Monarch butterflies. She uses the pollinators in her lessons on ecosystems.

How many juice pouches does one elementary school use over the course of about two years? One school, Anchor Bay's Lighthouse Elementary in New Baltimore, has used approximately 44,640 since October 2009, second-grade teacher Rebecca Eckstein said. The dedicated collection of the used drink pouches has earned the school a place in the top 100 collecting schools of TerraCycle's Drink Pouch Brigade. This is a program that has helped the recycling company reach the milestone of 50 million pouches collected; it has also assisted the school's Parent Teacher Group to benefit students. The school learned that it had earned the honor from TerraCycle in December 2010, and received a plaque made of recycled drink pouches in the mail in January, Eckstein said. The plaque is currently displayed in a school hallway.

EAST AMWELL TWP. — Where most people see trash, the township school’s Environmental Club sees cash. That has won $50,000 for the school, the top prize in a TerraCycle-Walmart contest for New Jersey public schools. It did so by blitzing TerraCycle with 52,640 plastic wrappers and containers during the two-and-a-half-month contest. “You can’t get much greener than this!” exclaimed the club’s adviser, fifth-grade language arts and science teacher Sharon Ernst. It all started in 2008 with Ernst casting about for a way to raise money for an Environmental Club for fourth- and fifth-graders. She wanted to do something applicable to stewardship, which ruled out fundraisers such as bake sales. She considered selling seeds, then a parent mentioned TerraCycle, which pays nonprofit groups that send it hard-to-recycle items for reuse or recycling.

What motivates consumers to make more sustainable choices? A desire to “save the planet?” A drive to improve the health of their community? To preserve their own or their children’s health? Ego? Probably a mix of all of these. And sometimes it’s money. At the end of 2010, TerraCycle partnered with the Walmart Foundation <http://walmartstores.com/CommunityGiving/203.aspx>  to do the Trash To Cash Collection <http://www.facebook.com/TerraCycle?v=app_10442206389>  contest. It’s simple: New Jersey public schools competed to see which could collect the most trash to upcycled/recycled by TerraCycle <http://terracycle.net> . The top 6 schools would receive a total of $125,000 in grants.