上海2017年5月8日——欧莱雅集团旗下自然洗护发品牌淳萃(Ultra DOUX)携手泰瑞环保在上海来福士广场开启创新趣味环保之旅，与淳萃呵护大使刘昊然共同启动“爱满空瓶”环保公益项目，践行健康、自然的可持续新潮流生活方式!

5月8日，欧莱雅集团旗下洗护发品牌淳萃（Ultra DOUX），联合泰瑞环保，在上海发起了“爱满空瓶”活动——消费者通过扫描二维码签署空瓶回收协议，免费领取相关产品。而使用后的空瓶，将通过线上的泰瑞环保网站的登陆、线下的华东区卜蜂莲花门店回收，再经过泰瑞环保填埋，制作成崭新的课桌椅捐赠给光爱学校的学生。

泰瑞环保是一家提供废品回收解决方案的创新型公司，它针对难以回收循环利用的废品处理，尤其塑料制品的回收处理具有全球领先优势。无论是家里的咖啡胶囊，还是工厂的塑胶手套，泰瑞环保几乎能回收利用所有形式的废品。目前，在全球20几个国家，已经有超过6000万人参与了泰瑞环保的回收项目，他们制造的再生利用品达到30亿件。

Americans have a one-track mind when it comes to our trash. We want it out of sight and out of mind—as soon as possible. As "stuff" has evolved to address our demands for convenience, particularly in the food and beverage industry, we've started to perceive everything we buy as disposable. The average person now generates 4.3 pounds of waste per day, with 55 percent of it ending up in landfills. If that isn't a sign that a bit of holistic thinking is in order, I don't know what is. Before you toss your waste in the trash bin, here are some simple questions to ask yourself:  1. Why is it trash?  Let’s say you ripped a small hole in your T-shirt—would you try to mend it, upcycle it, resell it, donate it, or throw it in the trash? At what point does a product and its packaging become waste in the first place? The answer is actually a matter of perspective. It becomes easy to look at objects as disposable when they can be easily replaced with new, mass-produced, relatively inexpensive goods. Living a more zero-waste existence starts with taking a tip from nature and looking at "waste" as a potentially valuable material.  2. What material is it made of? Identifying the materials in your trash is the first step in figuring out how to dispose of them in a more responsible way. According to the EPA, about 28 percent of the solid waste stream in the United States consists of food waste and yard trimmings. These can be composted to divert material from landfills and prevent the generation of methane and other greenhouse gasses. Paying attention to what metals, plastics, paper, and glass materials are in your bin is important, too, which leads me to my next question.  3. Can it be recycled? Everything is technically recyclable, but an item is considered highly recyclable when most public recycling systems accept it. Research your town's or city's recycling system and find out what it accepts before you throw anything out that could easily be returned to be repurposed. For example, some states have mandated recycling initiatives on plastic bags. The shelf-stable and refrigerated cartons that hold soups, milk, and juice are now recyclable in some communities too. There are ways to responsibly deal with items that are not accepted curbside or through a public system, too. My company, TerraCycle's free, brand-sponsored recycling programs can solve for unexpectedly recyclable items like used toothbrushes and old toys. We also have turnkey recycling boxes for you eco-warriors who want to recycle everything from coffee capsules to the contents of your bathroom.  4. Does it have waste on it? Once you decide to recycle an item, you need to make sure that it isn't covered in food or other types of waste, as this can interfere with the recycling process. For example, cardboard pizza boxes soiled with grease and food remnants are not recyclable until you remove the tainted portions. When paper products, like cardboard, are recycled, they are mixed with water and turned into a slurry. And water and oil just don’t mix. Do your best to scrape all the solid food scraps out of jars and cans before putting them in the bin, but keep in mind that small amounts of food don’t interfere with the glass, steel, and aluminum recycling processes, as those materials are recycled using heat.  5. Can you hold on to it until a solution is available?  Have you ever noticed now many public areas like parks, train platforms, and street corners don’t have recycling bins? It’s easy to toss your waste into the nearest trash bin when the alternative is littering, but holding on to your recyclables until you are able to place them in your blue bin at home or the nearest public recycling drop-off is a significant way to divert these items from landfills. Thinking of all trash as having a place within the recycling system helps us align our human consumption with nature and promote a more sustainable world. Let's get started!

A TerraCycle partnership represents one part of Ultra DOUX’s comprehensive sustainability efforts, which also include packaging improvements and science-driven innovation. Renewable, bio-derived plastics; cardboard packaging sourced from sustainably managed forests; and the use of more naturally-derived ingredients are all part of environmental target.

消费者通过扫描二维码签署空瓶回收协议，即可参与本次活动，在现场免费领取淳萃洗发产品。使用后的淳萃空瓶将通过线上登陆泰瑞环保的网站，线下通过华东区的卜蜂莲花门店回收，再通过泰瑞环保零燃烧零填埋，对环境零污染的方式进行处理，并制作成崭新的课桌椅捐赠给光爱小学校的孩子们，以环保零废再造的方式帮助他们营造更加良好的学习生活环境，并提高消费者的环保意识。

Volontärer från strandstädningen skickar den insamlade hårdplasten från Marstrand till TerraCycle som betalar fraktkostnaderna. All insamlad PE-HD plast används för att tillverka nya Head & Shoulders återvinningsbara schampoflaskor gjorda utav upp till 25 % återvunnen marinplast. Flaskorna kommer till en början att säljas i Frankrike, men målet är att försäljningen senare ska utvidgas till andra europeiska länder, inklusive Sverige.

使用后的淳萃空瓶将通过线上登陆泰瑞环保的网站，线下通过华东区的卜蜂莲花门店回收。再通过泰瑞环保零燃烧零填埋，对环境零污染的方式进行处理，并制作成崭新的课桌椅捐赠给光爱小学校的孩子们。

欧莱雅集团旗下自然洗护发品牌淳萃（Ultra DOUX）携手泰瑞环保近日在上海来福士广场正式开启创新趣味环保之旅，与“淳萃呵护大使”，当红优质偶像刘昊然共同启动“爱满空瓶”环保回收项目，践行健康、自然的可持续新潮流绿色生活方式！

淳萃的路越来越环保了。淳萃很荣幸宣布与泰瑞环保发展合作关系，开展洗发护发产品回收项目。泰瑞环保是发展最快的绿色公司之一，专注于收集消费后废品，尤其是难以回收废品，以将其从填埋场或焚烧厂中拯救出来。环保部宣教中心主任闫世东，欧莱雅（中国）有限公司副总裁兰珍珍以及泰瑞环保创始人及全球CEO汤姆·萨基参与发布活动。活动现场还请到淳萃呵护大使刘昊然，为大家介绍淳萃洗发护发产品回收项目。