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How the 2019 ESPY Awards Focused on Sustainability, Inclusivity—and the USWNT

Kilowatt Events once again designed and executed the award show’s red carpet, which featured attention-grabbing letters and sponsor logos nestled in green hedging. The production company's sustainability arm, Kilowatt One, ensured a carbon-neutral event, creating a red carpet made from 100-percent recycled materials and drought-tolerant succulents in place of flowers. More than 1,000 reusable water bottles were provided for staff and crew, and tote bags were given to all showrunners to prevent single-use bag usage. The team also used a TerraCycle Zero Waste Box to recycle supplies from the production office.

Upcycling: A Fad or the Future?

Many businesses are incorporating upcycling as a part of their efforts to have a more green/sustainable business model. Honest Tea and Clif Bar are two companies that utilize the services of TerraCycle in an effort to provide upcycling options for their consumers. TerraCycle offers a range of recycling and upcycling programs for companies and individual consumers to participate in. Honest Tea’s Honest Kids drink pouches are part of a program in which a consumer can send the pouches to Terra Cycle, where they will be cleaned, sanitized and used for other purposes, such as being sewn into backpacks. Clif Bar is part of a similar program, where the consumer can send their used granola bar wrappers (and other Clif Bar product containers) to TerraCycle for free to be repurposed into different products, like shoes or shower curtains. Both of these programs offer incentives for the consumers, which encourages them to continue participating.

Upstream Opportunities

The following is an excerpt from “The Future of Packaging: From Linear to Circular,” published earlier this year by Berrett-Koehler Publishers. The book was put together by Tom Szaky, founder and CEO of waste solutions company TerraCycle, and it features chapters from 15 innovators in sustainability, including Unilever’s Tony Dunnage.

MD Stadium Authority teams up with program to recycle cigarette butts at Ravens and Orioles stadiums

“As the recycling and sustainability coordinator for the Complex responsible for compiling our annual recycling report for the State of Maryland, I was delighted to learn about TerraCycle’s Cigarette Recycling Program,” said Jana Brooks. “Not only did this allow us to recycle a waste stream we weren’t already addressing, but it also keeps our grounds and storm drains clear in a sustainable way. Since cigarettes are a highly-visible yet still manageable form of litter, I reached out to TerraCycle for support, ordered the receptacles, and it's been a tremendous success and a huge win for our working environment!”