O prêmio reforça que sustentabilidade e a rentabilidade podem andar juntas, como demonstram  a lista de 130 finalistas e os vencedores nas 17 categorias.

Our environment will soon be stressed beyond capacity. Almost 10 billion people will be living on Earth by 2050. Global GDP is set to quadruple. Earth Overshoot Day, typically in August, is a shocking reminder that we have taken more from the planet than it can renew. Produced in collaboration with recycling company TerraCycle and waste management firm Suez, the bottle brought an industry innovation to market. It is leading the way in the conversion of packaging to Post-Consumer Recyclate (PCR).

It felt like it would never end. But, at long last, the curtain is closing on 12 extraordinary months that were strange and unprecedented, to say the least. The conversation certainly was vibrant. In January, Procter & Gamble, TerraCycle and Suez joined the Ellen MacArthur Foundation, the circular economy think tank, at a World Economic Forum panel in Davos to talk about a plan to increase plastics recycling to 70 percent within three years; it’s currently around 14 percent.

Projects by Coca-Cola, McCormick and Procter & Gamble led our top sustainable packaging articles of the year, with some of the highest page views of all stories posted this year on PackagingDigest.com. P&G partnered with TerraCycle and Suez, the largest waste management company in Europe, “to source, develop and put out the first fully recyclable shampoo bottle made from up to 25% beach plastic for the world’s #1 shampoo brand, Head & Shoulders,” says Tom Szaky, TerraCycle’s founder/CEO and article author.

In the world we live in right now, conflicts rise left and right. Problems keep on popping out, and people fight over almost anything and everything these days. The corporation also established collaborative relationships with other environmental organizations such as TerraCycle and SUEZ with the intention of bringing advancements on the aspect of sustainable packaging.

Here’s things modern consumers like: efficacy, forward-thinking products, and a clean-living back-story to their brands. Procter & Gamble kick-started the year teaming up with TerraCycle and Suez to announce its new recyclable Head & Shoulders shampoo bottle made from beach plastic, said to be a world-first. Such was the success of this creation that P&G received the United Nation’s Momentum for Change award in the Planetary Health category in October this year.