No intuito de fomentar a consciência ambiental em consumidores de todo o país, as marcas Pampers e Always da P&G juntaram-se à TerraCycle para criar um programa de reciclagem de embalagens de fraldas, lenços umedecidos e absorventes.

Marcas se unem para lançar um programa pioneiro de reciclagem e convidam os consumidores de todo o país a participar e ainda colaborar com causas sociais

In Muncar, on the coast of East Java, Indonesia, fishers still make their living the traditional way, launching from the shore in the hand-painted boats they have used for generations. But that doesn’t mean that this harbor town is untouched by time. Plastic waste is mounting on the riverbanks and in the waters around Muncar. Some probably lurks within the fish brought ashore on the boats. Muncar is the second-largest fishing port in Indonesia, but it has barely a semblance of a waste management infrastructure. Dorothea Wiplinger, the sustainability manager for Austrian plastics maker Borealis, was on the ground in Muncar recently studying the problem. She says nearly 90% the garbage, mostly organic waste, that local inhabitants generate is either dumped haphazardly or burned. “You cannot see the sand anymore because the beaches are just full of waste. And then the high tide takes the waste away,” she says. “The people there don’t have any other choice.”

In Muncar, on the coast of East Java, Indonesia, fishers still make their living the traditional way, launching from the shore in the hand-painted boats they have used for generations. But that doesn’t mean that this harbor town is untouched by time. Plastic waste is mounting on the riverbanks and in the waters around Muncar. Some probably lurks within the fish brought ashore on the boats. Muncar is the second-largest fishing port in Indonesia, but it has barely a semblance of a waste management infrastructure. Dorothea Wiplinger, the sustainability manager for Austrian plastics maker Borealis, was on the ground in Muncar recently studying the problem. She says nearly 90% the garbage, mostly organic waste, that local inhabitants generate is either dumped haphazardly or burned. “You cannot see the sand anymore because the beaches are just full of waste. And then the high tide takes the waste away,” she says. “The people there don’t have any other choice.”

A P&G desenvolveu uma solução em parceria com duas empresas especializadas em soluções ambientais, a TerraCycle e a SUEZ, para transformar plásticos descartados nos oceanos em embalagens recicláveis de shampoo da marca Head & Shoulders.

In the middle segment, we interview Jessica Panetta from Terracycle, a private recycling company that helps close the gap where municipal recycling systems fail or can't handle certain materials. We talk to Jessica about recycling cigarette buts, making benches out of bottles and complimenting municipal systems.