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Popular Coffee Roaster Announces Major Recycling Milestone in Partnership with TerraCycle

TRENTON, NJ / AGILITYPR.NEWS / November 16, 2020 / COFFEE ROASTER F. GAVIÑA & SONS, INC. ANNOUNCES MAJOR RECYCLING MILESTONE 150,000 Coffee Pods and Espresso Capsules Recycled Through Partnership with TerraCycle®   The coffee industry is making strides toward a more sustainable future, and helping lead the charge is F. Gaviña & Sons, Inc., makers of Don Francisco’s Coffee®, Café La Llave®, and a wide variety of other family-crafted coffees. The brand announced today that it has diverted over 150,000 used single serve coffee pods and espresso capsules from landfill through its free recycling program created in partnership with TerraCycle, the world's leader in the collection and repurposing of complex waste streams.   Originally launched in April 2020, in just six-months, the Coffee Pod Recycling Program has successfully recycled enough coffee pods and capsules, that if placed side-by-side would stretch nearly 5 miles.   "Our commitment to sustainability is at the core of our family and company values, and continuing to innovate while minimizing our environmental impact is at the center of everything we do," said Lisette Gaviña Lopez, Executive Marketing Director at F. Gaviña & Sons, Inc. "We are excited to see an overwhelming response to our TerraCycle recycling program and look forward to continuing to provide delicious coffee options for our customers while maintaining a greener coffee footprint."   The Coffee Pod Recycling Program offers a free, easy way to recycle used coffee pods and capsules from two F. Gaviña & Sons, Inc. brands, Don Francisco's Coffee and Café La Llave, including:  
  • Don Francisco's Coffee Family Reserve Single Serve Coffee Pods
  • Don Francisco's Coffee Family Reserve Espresso Capsules
  • Café La Llave Espresso Style Single Serve Coffee Pods
  • Café La Llave Espresso Capsules
  Once collected, the packaging is cleaned, separated by material type, melted and remolded to make new recycled products while the residual coffee is sent to an industrial composting facility.   "The Coffee Pod Recycling Program offers coffee connoisseurs the opportunity to conveniently enjoy their favorite brews, minus the guilt over the waste generated from single serve pods and capsules," said TerraCycle CEO and Founder, Tom Szaky. "Reaching this recycling milestone in such a short period of time reinforces the fact that consumers are eager to make the world, and the coffee industry, greener."   The Coffee Pod Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling program, visit www.terracycle.com.   For more information on Don Francisco’s Coffee and Café La Llave brands, including their coffee pods and espresso capsules, follow @DonFranciscos and @cafelallave on Facebook and Instagram or visit www.donfranciscos.com. For more on parent company F. Gaviña & Sons, Inc. and their sustainability efforts, visit www.gavina.com.
ABOUT US
F. GAVIÑA & SONS, INC. Established in Vernon, California in 1967, F. Gaviña & Sons, Inc. is one of the largest family-owned coffee companies in America and the nation's largest privately held minority-owned coffee roaster. The family’s unmatched coffee experience, as coffee growers and roasters, dates back 150 years to the family’s humble beginnings in the rich coffee-bearing soil of Cuba and has paved the way for a strong presence in wholesale and retail accounts across the country. The company makes the highest-quality, family-crafted coffee®, including flagship premium brand Don Francisco’s Coffee, as well as its popular Latin-style espresso Café La Llave. The Don Francisco's Coffee Family Reserve line includes a wide array of coffees and roast styles made for a variety of brewing methods, including pods and espresso capsules. The Café La Llave brand, also available in pods and espresso capsules, is a favorite among espresso drinkers who enjoy a dark-roasted and intensely aromatic, rich, strong Latin-style espresso.   F. Gaviña & Sons, Inc. is currently one of the only coffee companies roasting and packing its Nespresso®-compatible capsules in the U.S. at their Zero Waste to Landfill plant in California.   TERRACYCLE TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
CONTACTS
Sue Kauffman   sue.kauffman@terracycle.comTerraCycle Phone: +1 609.393.4252 x 3708

Popular Coffee Roaster Announces Major Recycling Milestone in Partnership with TerraCycle

TRENTON, NJ / AGILITYPR.NEWS / November 16, 2020 / COFFEE ROASTER F. GAVIÑA & SONS, INC. ANNOUNCES MAJOR RECYCLING MILESTONE 150,000 Coffee Pods and Espresso Capsules Recycled Through Partnership with TerraCycle®   The coffee industry is making strides toward a more sustainable future, and helping lead the charge is F. Gaviña & Sons, Inc., makers of Don Francisco’s Coffee®, Café La Llave®, and a wide variety of other family-crafted coffees. The brand announced today that it has diverted over 150,000 used single serve coffee pods and espresso capsules from landfill through its free recycling program created in partnership with TerraCycle, the world's leader in the collection and repurposing of complex waste streams.   Originally launched in April 2020, in just six-months, the Coffee Pod Recycling Program has successfully recycled enough coffee pods and capsules, that if placed side-by-side would stretch nearly 5 miles.   "Our commitment to sustainability is at the core of our family and company values, and continuing to innovate while minimizing our environmental impact is at the center of everything we do," said Lisette Gaviña Lopez, Executive Marketing Director at F. Gaviña & Sons, Inc. "We are excited to see an overwhelming response to our TerraCycle recycling program and look forward to continuing to provide delicious coffee options for our customers while maintaining a greener coffee footprint."   The Coffee Pod Recycling Program offers a free, easy way to recycle used coffee pods and capsules from two F. Gaviña & Sons, Inc. brands, Don Francisco's Coffee and Café La Llave, including:  
  • Don Francisco's Coffee Family Reserve Single Serve Coffee Pods
  • Don Francisco's Coffee Family Reserve Espresso Capsules
  • Café La Llave Espresso Style Single Serve Coffee Pods
  • Café La Llave Espresso Capsules
  Once collected, the packaging is cleaned, separated by material type, melted and remolded to make new recycled products while the residual coffee is sent to an industrial composting facility.   "The Coffee Pod Recycling Program offers coffee connoisseurs the opportunity to conveniently enjoy their favorite brews, minus the guilt over the waste generated from single serve pods and capsules," said TerraCycle CEO and Founder, Tom Szaky. "Reaching this recycling milestone in such a short period of time reinforces the fact that consumers are eager to make the world, and the coffee industry, greener."   The Coffee Pod Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling program, visit www.terracycle.com.   For more information on Don Francisco’s Coffee and Café La Llave brands, including their coffee pods and espresso capsules, follow @DonFranciscos and @cafelallave on Facebook and Instagram or visit www.donfranciscos.com. For more on parent company F. Gaviña & Sons, Inc. and their sustainability efforts, visit www.gavina.com.
ABOUT US
F. GAVIÑA & SONS, INC. Established in Vernon, California in 1967, F. Gaviña & Sons, Inc. is one of the largest family-owned coffee companies in America and the nation's largest privately held minority-owned coffee roaster. The family’s unmatched coffee experience, as coffee growers and roasters, dates back 150 years to the family’s humble beginnings in the rich coffee-bearing soil of Cuba and has paved the way for a strong presence in wholesale and retail accounts across the country. The company makes the highest-quality, family-crafted coffee®, including flagship premium brand Don Francisco’s Coffee, as well as its popular Latin-style espresso Café La Llave. The Don Francisco's Coffee Family Reserve line includes a wide array of coffees and roast styles made for a variety of brewing methods, including pods and espresso capsules. The Café La Llave brand, also available in pods and espresso capsules, is a favorite among espresso drinkers who enjoy a dark-roasted and intensely aromatic, rich, strong Latin-style espresso.   F. Gaviña & Sons, Inc. is currently one of the only coffee companies roasting and packing its Nespresso®-compatible capsules in the U.S. at their Zero Waste to Landfill plant in California.   TERRACYCLE TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
CONTACTS
Sue Kauffman   sue.kauffman@terracycle.comTerraCycle Phone: +1 609.393.4252 x 3708

BAUSCH + LOMB REPORTS NEARLY 27 MILLION UNITS OF CONTACT LENS MATERIALS RECYCLED THROUGH ONE BY ONE RECYCLING PROGRAM

LAVAL, QC, Nov. 12, 2020 /PRNewswire/ -- Bausch + Lomb, a leading global eye health business of Bausch Health Companies Inc. (NYSE/TSX: BHC) ("Bausch Health"), today announced that its exclusive ONE by ONE Recycling program has recycled nearly 27 million used contact lenses, top foils and blister packs since launching in November 2016. The program, made possible through a collaboration with TerraCycle®, a world leader in the collection and repurposing of hard-to-recycle post-consumer waste, has diverted more than 162,000 pounds of contact lens waste from oceans, lakes, streams and landfills. "At Bausch Health, we continuously evaluate all aspects of our company to identify ways that we can achieve a more sustainable and regenerative state, while reducing our overall environmental footprint," said Amy Butler, vice president, Global Environment, Health, Safety + Sustainability, Bausch Health. "We are proud to offer the ONE by ONE Recycling program to customers and contact lens wearers to help ensure these used materials do not end up in our environment." Today, more than 5,500 optometry practices are registered with the ONE by ONE Recycling program. To participate, contact lens wearers can bring their used contact lenses and packaging to one of these offices, which collects the used lens materials in a custom recycling bin provided by Bausch + Lomb. Once the bin is filled, the optometry practice will ship the materials to TerraCycle for proper recycling using a pre-paid shipping label. "Millions of people wear contact lenses every day to help them see, but many do not realize the significant impact that these materials can have on the environment," said Tom Szaky, founder and CEO, TerraCycle. "In just four years, we have recycled hundreds of thousands of these used materials, removing them from our environment, and instead using them to give back to the community. It is a program we're proud to be part of and one we look forward to building upon in collaboration with Bausch + Lomb for years to come." Additionally, for every 10 pounds of material received from the ONE by ONE Recycling Program, TerraCycle donates $10 to Optometry Giving Sight, an organization that funds programs that provide eye examinations and low-cost eyeglasses to people in need, including tens of millions of children with uncorrected myopia. In 2019, Bausch + Lomb took the program one step further by repurposing the recycled waste and combining it with other recycled material to create custom training modules that were donated to the Guide Dog Foundation, a national not-for-profit that trains guide dogs for people who are blind or visually impaired. The modules, which included benches, tables, waste stations and an agility ramp, are used to train the dogs and to further enhance the organization's Smithtown, New York campus for those who visit. For more information on the Bausch + Lomb ONE by ONE Recycling Program, visit www.bauschrecycles.com. About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine's list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com. About the ONE by ONE Recycling Program Contact lens waste, including used lenses, foils and blister packs, is collected at eye care practices through special recycling bins provided by Bausch + Lomb and sent, postage-paid, to TerraCycle, where it is processed into raw material for the manufacture of new recycled products. About Bausch + Lomb Bausch + Lomb, a leading global eye health business of Bausch Health Companies Inc., is solely focused on helping people see better to live better. Its core businesses include over-the-counter products, dietary supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. Bausch + Lomb develops, manufactures and markets one of the most comprehensive product portfolios in the industry, which is available in approximately 100 countries. For more information, visit www.bausch.com. About Bausch Health Bausch Health Companies Inc. (NYSE/TSX: BHC) is a global company whose mission is to improve people's lives with our health care products. We develop, manufacture and market a range of pharmaceutical, medical device and over-the-counter products, primarily in the therapeutic areas of eye health, gastroenterology and dermatology. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. More information can be found at www.bauschhealth.com.

New cigarette receptacles aim to reduce cigarette butt litter

Choosing not to litter is so important for the health and appearance of our community, cigarette butts included. As of now, around 32% of all litter that is collected are cigarette butts, making it the most littered item in the country.   One reason cigarette butts are littered is the misconception that they are not litter. However, cigarettes do not biodegrade. Cigarette filters contain cellulose acetate, a plastic substance that breaks down very slowly. Not only are piles of cigarette butts in our public areas, parks and roadsides unsightly, but they can end up in our waterways, affect wildlife and attract even more litter to the area.   Another reason for cigarette litter is the lack of cigarette receptacles. Most cigarette litter happens in “transition zones.” These zones are where a smoker might be forced to put out their cigarette like restaurants, businesses or bus stops. By installing ash receptacles at transition points, cigarette litter can be drastically reduced.   Keep America Beautiful’s Cigarette Litter Prevention Program has reduced cigarette butt litter in participating areas by 50% every year since it’s been implemented since 2002. KBB is a 2020 recipient of Keep America Beautiful’s Cigarette Litter Prevention Program grant that aims to reduce cigarette litter by increasing the availability of cigarette receptacles and portable ashtrays as well as educating the public on the impacts of cigarette litter.   Working with the City of Maryville, Blount County, and local businesses, KBB is placing cigarette receptacles at transition points entering downtown restaurants and bars, county government buildings and local businesses. Cigarette receptacles have been placed in downtown Maryville at Sullivans, Bluetick Tavern, Two Doors Down and Brakins Blues Club; in Blount County at the Blount County Public Library, Blount County Justice Center, Blount County Animal Center and Blount County Probation Court; as well as local businesses Mama’s Kountry Kitchen and Cally’s Pet Grooming. The cigarette waste is being sent to Terracycle for recycling. The tobacco and paper are composted, and filters are turned into plastic pellets that can be used in new plastic products.   KBB also has free pocket ash receptacles available to the public for use when there is not a cigarette receptacle around. For more information on cigarette receptacles in Blount County or how to obtain a pocket receptacle, contact KBB at 865-681-4809 or keepblount@gmail.com. For more information on the Cigarette Litter Prevention Program, visit https://kab.org/pro grams/cigarette-litter/.  

Bausch + Lomb Reports Nearly 27M Units of Contact Lens Materials Recycled

(PRESS RELEASE) LAVAL, QC — Bausch + Lomb, a leading global eye health business of Bausch Health Cos. Inc., announced that its ONE by ONE Recycling program has recycled nearly 27 million used contact lenses, top foils and blister packs since launching in November 2016. The program, made possible through a collaboration with TerraCycle, a leader in the collection and repurposing of hard-to-recycle post-consumer waste, has diverted more than 162,000 pounds of contact lens waste from oceans, lakes, streams and landfills. (PRESS RELEASE) LAVAL, QC — Bausch + Lomb, a leading global eye health business of Bausch Health Cos. Inc., announced that its ONE by ONE Recycling program has recycled nearly 27 million used contact lenses, top foils and blister packs since launching in November 2016. The program, made possible through a collaboration with TerraCycle, a leader in the collection and repurposing of hard-to-recycle post-consumer waste, has diverted more than 162,000 pounds of contact lens waste from oceans, lakes, streams and landfills. “At Bausch Health, we continuously evaluate all aspects of our company to identify ways that we can achieve a more sustainable and regenerative state, while reducing our overall environmental footprint,” said Amy Butler, vice president, Global Environment, Health, Safety + Sustainability, Bausch Health (NYSE/TSX: BHC). “We are proud to offer the ONE by ONE Recycling program to customers and contact lens wearers to help ensure these used materials do not end up in our environment.” Today, more than 5,500 optometry practices are registered with the ONE by ONE Recycling program. To participate, contact lens wearers can bring their used contact lenses and packaging to one of these offices, which collects the used lens materials in a custom recycling bin provided by Bausch + Lomb. Once the bin is filled, the optometry practice will ship the materials to TerraCycle for proper recycling using a pre-paid shipping label. “Millions of people wear contact lenses every day to help them see, but many do not realize the significant impact that these materials can have on the environment,” said Tom Szaky, founder and CEO, TerraCycle. “In just four years, we have recycled hundreds of thousands of these used materials, removing them from our environment, and instead using them to give back to the community. It is a program we’re proud to be part of and one we look forward to building upon in collaboration with Bausch + Lomb for years to come.” Additionally, for every 10 pounds of material received from the ONE by ONE Recycling Program, TerraCycle donates $10 to Optometry Giving Sight, an organization that funds programs that provide eye examinations and low-cost eyeglasses to people in need, including tens of millions of children with uncorrected myopia. In 2019, Bausch + Lomb took the program one step further by repurposing the recycled waste and combining it with other recycled material to create custom training modules that were donated to the Guide Dog Foundation, a national not-for-profit that trains guide dogs for people who are blind or visually impaired. The modules, which included benches, tables, waste stations and an agility ramp, are used to train the dogs and to further enhance the organization’s Smithtown, New York campus for those who visit. For more information on the Bausch + Lomb ONE by ONE Recycling Program, visit www.bauschrecycles.com.

Coffee Roaster F. Gaviña & Sons, Inc. Announces Major Recycling Milestone

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VERNON, Calif., Nov. 13, 2020 /PRNewswire/ -- The coffee industry is making strides toward a more sustainable future, and helping lead the charge is F. Gaviña & Sons, Inc., makers of Don Francisco's Coffee®, Café La Llave®, and a wide variety of other family-crafted coffees. The brand announced today that it has diverted over 150,000 used single serve coffee pods and espresso capsules from landfill through its free recycling program created in partnership with TerraCycle, the world's leader in the collection and repurposing of complex waste streams. In just six months since the launch of its Coffee Pod Recycling Program in April 2020, F. Gaviña & Sons has successfully recycled enough coffee pods and capsules to stretch nearly five miles if placed side by side. "Our commitment to sustainability is at the core of our family and company values, and continuing to innovate while minimizing our environmental impact is at the center of everything we do," said Lisette Gaviña Lopez, Executive Marketing Director at F. Gaviña & Sons, Inc.  "We are excited to see an overwhelming response to our TerraCycle recycling program and look forward to continuing to provide delicious coffee options for our customers while maintaining a greener coffee footprint." The Coffee Pod Recycling Program offers a free, easy way to recycle used coffee pods and capsules from two F. Gaviña & Sons, Inc. brands, Don Francisco's Coffee and Café La Llave espresso, including:
  • Don Francisco's Coffee Family Reserve Single Serve Coffee Pods
  • Don Francisco's Coffee Family Reserve Espresso Capsules
  • Café La Llave Espresso Style Single Serve Coffee Pods
  • Café La Llave Espresso Capsules
Once collected, the packaging is cleaned, separated by material type, melted and remolded to make new recycled products while the residual coffee is sent to an industrial composting facility. "The Coffee Pod Recycling Program offers coffee connoisseurs the opportunity to conveniently enjoy their favorite brews, minus the guilt over the waste generated from single serve pods and capsules," said TerraCycle CEO and Founder, Tom Szaky. "Reaching this recycling milestone in such a short period of time reinforces the fact that consumers are eager to make the world, and the coffee industry, greener." The Coffee Pod Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle's recycling program, visit www.terracycle.com. For more information on Don Francisco's Coffee and Café La Llave brands, including their coffee pods and espresso capsules, follow @donfranciscos and @cafelallave on Facebook and Instagram or visit www.donfranciscos.com. For more on parent company F. Gaviña & Sons, Inc. and their sustainability efforts, visit www.gavina.com.

Candy wrapper drive helps prevent litter

JUNO BEACH, Fla. (CBS12) — Loggerhead Marinelife Center's "Unwrap the Waves" program is back for its fifth Halloween season. The center and several other organizations in the area collect candy wrappers to 100 percent recycled. "We work with both the schools and community partners to do this," said Lindsay French, the education coordinator for Loggerhead.
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According to the Environmental Protection Agency, plastic packaging accounts for 30 percent of the U.S.’s solid waste every year. "During the holiday season, Americans produce more trash than any other time in the year, and a lot of these wrappers will not only clog our landfills, but some of them will also end up in our environment, especially our ocean," said French. READ: Loggerhead MarineLife Center collects enough fishing line to stretch from Juno to Georgia The center will collect candy wrappers and send them to TerraCycle, who will recycle the wrappers since a majority of recycling centers don't accept candy wrappers.
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"So although candy wrappers here might be done, there are other ways where we're going to be promoting how to be sustainable this whole holiday season," said French. Last year, the multicounty initiative collected 272,595 candy wrappers with Terracycle with H.L. Johnson Elementary School as the recycling champion. This year, the winning school will have the opportunity to name a sea turtle patient at LMC.

Montreal borough begins PPE collection

SAINT-LAURENT, Quebec – Residents and employees of Montreal’s Saint-Laurent borough will be able to drop off personal protective equipment, including single-use masks and gloves, in new Terracyle boxes that have been set up in municipal buildings. According to the United Nations, it is expected that “approximately 75 percent of the masks and other tools used during the pandemic will end up in landfill sites or float in the oceans”. Saint-Laurent has taken the initiative to find a concrete solution to this real problem, in line with the objective of the Sustainable Development Policy adopted in January 2019 to make Saint-Laurent a sustainable and resilient municipal territory. Drop-off boxes accessible to the public and to municipal employees can be found at the following locations: Borough Hall, the Bibliothèque du Boisé, the Bibliothèque du Vieux-Saint-Laurent, the Centre des loisirs and the Sports Complex. Additional boxes have been added at municipal workshops to meet the specific needs of the employees in the Borough’s public works department. Once full, the boxes are sent to Terracycle, which recycles the contents, transforming them into new raw materials, such as plastic granules. These are then used to make new objects, such as pallets or storage boxes or synthetic wood street furniture. “In the face of the present situation, everyone’s health is still our priority. However, we must keep in mind our responsibility to continue our efforts to reduce our ecological footprint,” explained Saint-Laurent Mayor Alan DeSousa. “As a result, these items – which are non-biodegradable and are potentially contaminated – mostly end up in landfill sites or in sewers and waterways. I am therefore encouraging employees and residents to dispose off their personal protective equipment at the various drop-off points we have made available to them. This small effort will definitely have a huge impact on the environment.” TerraCycle is a waste management company that recycles products traditionally considered non-recyclable. Saint-Laurent is the largest borough in the city of Montréal. It places sustainable development, and environment protection, in particular, at the heart of all its decisions. More than 70 percent of its territory is devoted to industrial and commercial activities, with over 4,500 businesses.

Incentivizing recycled materials puts this shoe startup a step ahead

The startup shoe retailer, Thousand Fell, has a line of classic white lace-up and slip-on shoes. Based in New York City, the company was launched by Founders Chloe Songer and Stuart Ahlum last year. But, the brand isn’t just a regular sneaker company. It’s a full-circle economy shoe company that’s creating zero-waste footwear.   According to the company’s website, about 2.4 billion pairs of shoes are sold in the U.S. every year. As many as 97 percent of all shoes will end up in a landfill each year. It takes leather soles about 40 years to decompose in the landfill, and rubber soles take twice as long to decompose. Thousand Fell recognizes that waste is a huge environmental issue and wants to be a part of the solution with its biodegradable footwear line.   The company’s shoes are all made with materials that can either be “biodegraded, recycled to make new shoes, or upcycled into materials for new projects.” The company uses items like recycled rubbers and bottles to make soles, leather-like uppers, and next generation laces. Other ingredients such as aloe vera, coconut husks, and sugar cane are also used to offer a soft-touch feel, stability, support, and comfort.   Thousand Fell’s mission is to be sustainable and to never send another sneaker to the landfill. And to get there, it’s incentivizing its customers to recycle their purchased products. When you’ve worn out your shoes, or simply don’t want them anymore, you can return your shoes to Thousand Fell at no cost.   “Thousand Fell owns the material feeds and covers the cost of recycling, as well as the resale or reintegration of recycled material back into new shoes and the issuance of the $20 recycling cash that is sent back to the consumer once they recycle,” wrote Ahlum in an email to TechCrunch.   In partnership with TerraCycle, customers can easily recycle their purchased products through the company’s “Thousand Fell Recycling Program”. All you have to do is place your shoes in any box you have. You create an account, request a prepaid UPS shipping label, print it, and affix it to the box. Then, you can mail them via UPS. Once your shoes are scanned for return, you’ll receive $20 that can be applied to your next Thousand Fell order.   When the company receives the shoes, they are catalogued, sorted, and broken down to be used to make raw recycled materials.   “We create sneakers with a life cycle you can follow—and feel good about,” the company’s website states. By taking a step forward to create a zero-waste product that can be used and reused to create a new one, Thousand Fell is going full-circle and doing just that.

Announcing Ragan’s 2020 PR Daily Awards

Check out this year’s impressive list of finalists. image.png The finalists in Ragan’s 2020 PR Daily Awards represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content from the past year. Congratulations to this elite list of finalists. Stay tuned for the winner announcement in December. Campaigns, PR Events and Publications Automotive Campaign
  • Landis Communications and Velodyne Lidar, Inc: Strategic PR Campaign – Automotive
  • Mirrored Media: BMW IconicSounds Electric
  • Nissan North America: Overall Sentra PR/Social/Marketing Campaign
  • Ogilvy and Intel: Inside the AI Black Box: Mobileye
  • RepairSmith: RepairSmith Donates $100K in Free, ‘No-Contact Car Repair’ Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic
B2B Campaign
  • Affect: LLamasoft COVID-19 Story Hijacking Campaign
  • G&S Business Communications: DuPont Customer Narrative Program
  • Oracle: Movember
  • Oracle: “One Size Doesn’t Fit All” Research Campaign
  • Proofpoint and Axicom: Putting People at The Center: How Proofpoint Stood Out From 700+ Vendors
  • Synamedia supported by Breakaway Communications: How to Get “Up Close and Personal” for Big Results…Virtually with #SynaMEDIAday
Beauty, Fashion or Lifestyle Campaign
  • 1Milk2Sugars: NIVEA Oil-Infused Body Lotions
  • Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19
  • Sally Beauty Holdings: My Black Is Beautiful
Branding Campaign
  • Blue Yonder: JDA Software Becomes Blue Yonder
  • Dashlane: Unnamed Temporary Sports Blog
  • GS&F: Salata Salad Kitchen Rebranding
  • IBM & Precision Strategies: IBM Policy Lab
  • IFS: For the Challengers
  • INLIVIAN: Housing Redefined
  • MWWPR & Milbank: The Modern Milbank
Cause-Related Marketing Campaign
  • IW Group: #WashTheHate
  • OkCupid: #BlackLivesMatter Badge
  • Oracle: Movember
  • SSPR: El Paso County Public Health Department COVID-19 Campaign
  • SPACE.tm and Johannesburg Stock Exchange (JSE): #Trade4Solidarity
Community Relations Campaign
  • College of DuPage: Up to S.N.O.W. Good
  • IW Group: McDonald’s Asian American Community Engagement
  • Landis Communications and Save the Redwoods League: The Campaign to Save Alder Creek
  • RepairSmith: RepairSmith Donates $100K in Free, ‘No-Contact Car Repair’ Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic
  • The Home Depot Foundation: Operation Surprise
  • U-Haul International, Inc: College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak
Content Marketing and Brand Journalism Campaign
  • 1Milk2Sugars: Yves Rocher
  • Clarity: Entrupy’s State of the Fake: Leading the Conversation on Product Counterfeiting
Corporate Communications Campaign
  • Barings: #BaringsWFHLife
  • Love’s Travel Stops: Road to 500
  • Navy Federal: Best Careers After Service
  • R1 RCM: R1 is Grateful
  • The National Museum of African American History & Culture: We Return Fighting
  • V2 Communications: From Kanye to Daniel Dines: Securing a Forbes Cover Story
Corporate Social Responsibility Campaign
  • Clyde Group and Rover.com: Domestic Violence Foster Program
  • Ogilvy and Medela: Breastfeeding Uncovered: Four Women, Four Journeys
  • RB: RB’s Healthy You, Healthy Planet
  • The Colony Project and Aphria Inc.: Plant Positivity Winter Garden
  • U-Haul International, Inc: College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak
Crisis Communication Campaign
  • College of DuPage: ChapsUnite
  • ESPN: COVID-19 Response Plan
  • NewYork-Presbyterian: COVID-19 Response
  • SPM Communications: Crisis During a Crisis: Turning Two Negatives into a Positive
  • UW Medicine: UW Medicine Covid-19 Crisis Response
Education Campaign
  • APCO Worldwide and North Carolina Community College System: Your Hire Education
  • IW Group: McDonald’s Asian American Education Initiative
  • Lifelong Learning: Learn4Life Pandemic Response Communications
  • Ontario Secondary School Teachers’ Federation: Better Schools, Stronger Economy
Entertainment Campaign
  • IW Group: Godzilla x Steve Aoki x Johnny Dang
  • National Geographic: COSMOS: POSSIBLE WORLDS MEDIA RELATIONS CAMPAIGN
  • National Geographic: NATIONAL GEOGRAPHIC’S 2020 EARTH DAY  INTEGRATIVE MARKETING CAMPAIGN
Event Marketing Campaign
  • Citizens Bank: Made Ready
  • Layton Construction: Healthcare Design Expo 2019
Hospitality, Travel or Tourism Campaign
  • Peppercomm: Restarting the travel industry from zero: Peppercomm and Flagship for trivago
  • The Atkins Group and South Padre Island CVB: Cook Your Catch
Influencer Campaign
  • ANDER & Co: Miami’s Gio Midtown Tap Takeover
  • Dole Food Company: Silver Lining Selfies
  • Epson America, Inc: Epson + Shaq “Just Fill and Chill”
  • GS&F: LP House
  • Mirrored Media: BMW Road to Coachella 2019
  • Praytell and evian: So Good You’d Do Anything For It
  • Technica Communications: Winnebago Accessibility-Enhanced RV Influencer Trip Garners Nearly 8 million Social Media Views
Location-Based Campaign
  • ANDER & Co: From Junior to Juggernaut: Building the Centennial Bank Brand in Florida
  • Shirley & McVicker Public Affairs: Citizens for Responsible Solar
Marketing Campaign
  • APCO Worldwide and North Carolina Community College System: Your Hire Education
  • Citizens Bank: Made Ready
  • Pollock Communications: Moon Cheese Marketing Campaign
  • Quicken Loans Public Relations: Rocket Mortgage Classic
  • The Brand Guild: Back To School With Yoobi
  • Whereoware and Cuisinart: Air Fryer
Media Pitch
  • Brand Definition: TV or Vitamin D?
  • College of DuPage: Scooby Doo
  • NewYork-Presbyterian: Staff Sing in COVID Units
  • Peppercomm: D’Artagnan: Moving the meats online during COVID-19
Niche Campaign
  • Ogivly and Intel: Mobileye D.R.I.V.E.S
  • Nissan North America: eSports Ultimate Gaming Chairs
Online Newsroom
  • Alibaba Group: Alizila
  • Blue Cross NC: Newsroom Redesign
PR Event
  • 1Milk2Sugars: Laline
  • CBRS Alliance: 10Fold Elevates New Mobile Broadband Opportunity to Vital Industry Stakeholders – Ready. Set. OnGo!
  • MSL and The Home Depot: The Home Depot Breaks Through Busy Holiday Season with Early Cheer
  • Nissan North American: Nissan Versa 2020: The Hill Country Experience
  • V2 Communications: Evolving ASG’s EVOLVE
PR on a Shoestring
  • Clarity: Entrupy’s State of the Fake: Leading the Conversation on Product Counterfeiting
  • E.W. Scripps School of Journalism, Ohio University: Aimee Edmondson book promotion
  • TerraCycle: TerraCycle’s Zero Waste Box Program Gives Consumers the Power to Recycle Virtually Anything
Product or Service Launch
  • Diffusion PR: Burrow: from D2C startup to lifestyle brand
  • Nissan North America: 2020 Nissan Sentra Reveal at Los Angeles Auto Show
  • Ogilvy: The Craft Ice House by LG
  • RepairSmith: RepairSmith Donates $100K in Free, ‘No-Contact Car Repair’ Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic
Publications
  • Association of Equipment Manufacturers: AEM Industry Advisor
  • Marathon Strategies: COVID-19 Covered
  • MWWPR and Deloitte Global: A generation (and annual report) disrupted: Deloitte’s 2019 Millennial Survey
Social Media Campaign
  • Barings: #BaringsWFHLife
  • Dole Food Company: Silver Lining Selfies
  • IW Group: #WashTheHate
  • Mirrored Media: BMW Road to Coachella 2019
Technology Campaign
  • Diffusion PR: Amplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse
  • Haymaker Group: Launching The Augmented Reality Social Network of the Future
  • Ogilvy and Intel: Inside the AI Black Box: Mobileye
  • Ogilvy and LG Electronics USA: LG UltraGear Female Streamer Campaign
  • Trevi Communications: RightHand Robotics RightPick2 Product Launch
  • V2 Communications: Answering the Call: Tech Solutions for a Nation in Need of More Effective Emergency-Response Services
  • V2 Communications: The World is Your Backyard: Launching a First-of-its-Kind Pet Product
Thought Leadership Campaign
  • Amendola Communications (for Kaufman Hall): Advocating for Hospitals, Health Systems and Other Institutions amid a Pandemic
  • ANDER & Co: Making a Name for Pebb Capital in Saturated CRE Market
  • Axicom and Proofpoint: Standing Out in A Cybersecurity Crowd: A Proofpoint Elevation Story
  • MWWPR and Deloitte Global: A generation (and annual report) disrupted: Deloitte’s 2019 Millennial Survey
  • Pearson: Unwritten: Author and Student Perspectives on the Pandemic.
  • The Zebra: State of Auto Insurance
Viral Campaign
  • Clearlink: USDISH.com’s Stephen King Campaign: Results So Good—They’re Scary
  • Landis Communications and Peninsula Open Space Trust: POST and the Coyote-Badger Adventure
  • Mirrored: BMW Road to Coachella 2019
Website
  • Ferrovial: Ferrovial Global Website Launch
  • Smithsonian Institution / National Museum of African American History and Culture: Talking About Race
  • The National Museum of African American History & Culture: We Return Fighting
Health Care PR & Marketing Blog
  • Livongo: Livongo Blog
  • UC Davis Health: Good Food is Good Medicine
Content Marketing and Brand Journalism
  • JPA Health and National Commission on Certification of Physician Assistants (NCCPA): MyPAnniversary
  • UC Davis Health: Year of the Nurse
Digital Publication
  • Patient Safety Authority: PATIENT SAFETY: A scientific journal with a patient’s perspective
  • UC Davis Health: Year of the Nurse
Marketing Campaign
  • MDVIP: Year of Cardiovascular Health
  • Omron Healthcare & MWWPR: HeartGuide Launch
  • Solutionreach: 202 Comeback Plan
  • The University of Colorado Anschutz Medical Campus: This Is Breakthrough
PR or Media Relations Campaign
  • Amendola Communications: Thought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis’ Reputation in the U.S.
  • JPA Health/American Association of Clinical Endocrinologists: Up To Here
  • Livongo: Livongo COVID-19 Pandemic Response and Messaging Pivot
  • Ogilvy and Medela: Designed for Life, Medela Launches Freestyle Flex, Allowing Each Mom FLEX in Her Own Way
  • Millennium Health: Millennium Health Commitment to Clinical Excellence
  • The University of Colorado Anschutz Medical Campus: This Is Breakthrough
Social Media Campaign
  • Blue Cross NC: COVID-19 Response Campaign
  • JPA Health / Medicines36: Birth Control is #NotAwkward: Let’s Talk About It
Thought Leadership Campaign
  • Amendola Communications for Air Methods: Amendola Helps Air Methods’ No Membership Required Program Take Off
  • Zeno Group and AstraZeneca: Making YOUR Cancer OUR Cancer
Patient-Focused Content
  • G&S Business Communications: INSIGHTEC Essential Tremor Month 2020
  • Miami Cancer Institute: Cancer Patient Education Folders
  • UC Davis Health: Good Food is Good Medicine
Video
  • Ketchum and Blue Cross NC: Anthem Live-Action Spot
  • The University of Colorado Anschutz Medical Campus: This Is Breakthrough
Website Launch or Relaunch
  • Edelman and Regeneron: Look To Your Future
  • Fiaschetti Communications and Saama Technologies: Saama 2020 Website Refresh
  • JPA Health / Milestone Pharmaceuticals: Change of Heart: Relaunching for a Patient-Centric Website
  • The University of Colorado Anschutz Medical Campus: This Is Breakthrough
Grand Prize Grand Prize: Health Care PR and Marketing Campaign of the Year
  • Amwell: Amwell Brings Telehealth to the Forefront During COVID-19
  • JPA Health / The Physicians Foundation: Vital Signs: Attend to Your Wellbeing
  • MDVIP: Year of Cardiovascular Health
  • Omron Healthcare & MWWPR: HeartGuide Launch
  • The University of Colorado Anschutz Medical Campus: This Is Breakthrough
  • UC Davis Health: Year of the Nurse
Grand Prize: PR Campaign of the Year
  • Amendola Communications: Thought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis’ Reputation in the U.S.
  • Association of Equipment Manufacturers: CONEXPO-CON/AGG & IFPE PR Campaign
  • Axicom and Proofpoint: Putting People at The Center: How Proofpoint Stood Out From 700+ Vendors
  • U-Haul International, Inc: College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak