Brand Partners with TerraCycle® and Cloverly® on National Recycling Program and Carbon Neutral Shipping

 

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- TULA Skincare, the leading clean clinical skincare brand powered by probiotics and superfoods, is increasing its commitment to sustainability with new partnerships alongside TerraCycle® and Cloverly®, in addition to the launch of biodegradable “Balancing Act” Purifying & pH Balancing Toner Pads.

Created to be environmentally friendly, TULA’s new Balancing Act pad applicator is made from biodegradable bamboo fibers that can be replaced with refill pods instead of an entirely new container. Ideal for those who want to introduce a toner in their routine or those seeking a cleaner and more sustainable alternative, Balancing Act is formulated for all skin types. The toner instantly lifts impurities and helps tighten the look of pores while balancing the skin’s natural pH after cleansing, ultimately nourishing and improving skin smoothness.

To further amplify sustainability efforts, TULA is also expanding recycling capabilities with a new national recycling program in partnership with international recycling leader, TerraCycle. Through the TULA Skincare Recycling Program, consumers can send in TULA Skincare jars, tubes and blister packs. Participation is free and easy: simply sign up on the TerraCycle program page, https://www.terracycle.com/en-US/brigades/tula and mail in the used products using a prepaid shipping label. Once collected, the products will be cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables. For every shipment of TULA Skincare products sent to TerraCycle, participants will earn TerraCycle points, which can be redeemed as a donation to the non-profit, school or charitable organization of their choice.

TULA glow-getters are also encouraged to help offset their carbon footprint through a new partnership with Cloverly, which helps organizations go carbon neutral or carbon negative through its real-time, sustainability-as-a-service platform. At checkout, customers can opt-in for carbon-neutral shipping for a small additional fee, typically less than $1.00. Here, customers can also view an emissions estimate for their order and details about the offset project that will be used to mitigate the emissions from their shipment. For TULA customers who opt in, Cloverly facilitates the purchase and retirement of carbon credits from verified offset projects, via their proprietary API, making the delivery carbon neutral.

“At TULA, we’re constantly exploring the latest technologies to reduce the impact we have on the environment—it’s an ongoing journey. At this stage, we are thrilled to offer different ways for our community to join us as we all do our part in protecting the planet,” said Savannah Sachs, CEO at TULA Skincare. “While our sustainability journey is always ongoing, we believe our sustainability impact will be most meaningful if we continue to work together, and look forward to growing our promising new partnerships with TerraCycle and Cloverly.”

To learn more about TULA’s focus on sustainability, including new programs and launches, please visit https://www.tula.com/pages/sustainability

About TULA Skincare TULA, meaning “balance” in Sanskrit, is a brand built on the power of probiotics and superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect and feeling confident in the skin you’re in. We are committed to bringing clean, clinically proven and effective skincare to the market. We look to research to determine which ingredients we do and do not include. Probiotics are a breakthrough innovation in skincare treatment because they deliver clinically proven results through their unique ability to soothe and calm skin inflammation and balance the microbiome. TULA is available on tula.com, at Ulta Beauty and proudly clean and cruelty free. About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com. About Cloverly Cloverly is helping the world go carbon neutral. Its Sustainability-as-a-Service API platform helps businesses and organizations go green by connecting them to the carbon market infrastructure. The Cloverly API calculates the carbon footprint of a business or organization on a per transaction basis and matches the impact with the equivalent carbon offsets. The Cloverly API can be used to neutralize everyday activities like ecommerce deliveries, ridesharing, supply chain, flights, and more.

Brand Partners with TerraCycle® and Cloverly® on National Recycling Program and Carbon Neutral Shipping

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- TULA Skincare, the leading clean clinical skincare brand powered by probiotics and superfoods, is increasing its commitment to sustainability with new partnerships alongside TerraCycle® and Cloverly®, in addition to the launch of biodegradable “Balancing Act” Purifying & pH Balancing Toner Pads.

Created to be environmentally friendly, TULA’s new Balancing Act pad applicator is made from biodegradable bamboo fibers that can be replaced with refill pods instead of an entirely new container. Ideal for those who want to introduce a toner in their routine or those seeking a cleaner and more sustainable alternative, Balancing Act is formulated for all skin types. The toner instantly lifts impurities and helps tighten the look of pores while balancing the skin’s natural pH after cleansing, ultimately nourishing and improving skin smoothness.

To further amplify sustainability efforts, TULA is also expanding recycling capabilities with a new national recycling program in partnership with international recycling leader, TerraCycle. Through the TULA Skincare Recycling Program, consumers can send in TULA Skincare jars, tubes and blister packs. Participation is free and easy: simply sign up on the TerraCycle program page, https://www.terracycle.com/en-US/brigades/tula and mail in the used products using a prepaid shipping label. Once collected, the products will be cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables. For every shipment of TULA Skincare products sent to TerraCycle, participants will earn TerraCycle points, which can be redeemed as a donation to the non-profit, school or charitable organization of their choice.

TULA glow-getters are also encouraged to help offset their carbon footprint through a new partnership with Cloverly, which helps organizations go carbon neutral or carbon negative through its real-time, sustainability-as-a-service platform. At checkout, customers can opt-in for carbon-neutral shipping for a small additional fee, typically less than $1.00. Here, customers can also view an emissions estimate for their order and details about the offset project that will be used to mitigate the emissions from their shipment. For TULA customers who opt in, Cloverly facilitates the purchase and retirement of carbon credits from verified offset projects, via their proprietary API, making the delivery carbon neutral.

“At TULA, we’re constantly exploring the latest technologies to reduce the impact we have on the environment—it’s an ongoing journey. At this stage, we are thrilled to offer different ways for our community to join us as we all do our part in protecting the planet,” said Savannah Sachs, CEO at TULA Skincare. “While our sustainability journey is always ongoing, we believe our sustainability impact will be most meaningful if we continue to work together, and look forward to growing our promising new partnerships with TerraCycle and Cloverly.”

To learn more about TULA’s focus on sustainability, including new programs and launches, please visit https://www.tula.com/pages/sustainability

About TULA Skincare TULA, meaning “balance” in Sanskrit, is a brand built on the power of probiotics and superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect and feeling confident in the skin you’re in. We are committed to bringing clean, clinically proven and effective skincare to the market. We look to research to determine which ingredients we do and do not include. Probiotics are a breakthrough innovation in skincare treatment because they deliver clinically proven results through their unique ability to soothe and calm skin inflammation and balance the microbiome. TULA is available on tula.com, at Ulta Beauty and proudly clean and cruelty free. About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com. About Cloverly Cloverly is helping the world go carbon neutral. Its Sustainability-as-a-Service API platform helps businesses and organizations go green by connecting them to the carbon market infrastructure. The Cloverly API calculates the carbon footprint of a business or organization on a per transaction basis and matches the impact with the equivalent carbon offsets. The Cloverly API can be used to neutralize everyday activities like ecommerce deliveries, ridesharing, supply chain, flights, and more.

Brand Partners with TerraCycle® and Cloverly® on National Recycling Program and Carbon Neutral Shipping

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- TULA Skincare, the leading clean clinical skincare brand powered by probiotics and superfoods, is increasing its commitment to sustainability with new partnerships alongside TerraCycle® and Cloverly®, in addition to the launch of biodegradable “Balancing Act” Purifying & pH Balancing Toner Pads.

Created to be environmentally friendly, TULA’s new Balancing Act pad applicator is made from biodegradable bamboo fibers that can be replaced with refill pods instead of an entirely new container. Ideal for those who want to introduce a toner in their routine or those seeking a cleaner and more sustainable alternative, Balancing Act is formulated for all skin types. The toner instantly lifts impurities and helps tighten the look of pores while balancing the skin’s natural pH after cleansing, ultimately nourishing and improving skin smoothness.

To further amplify sustainability efforts, TULA is also expanding recycling capabilities with a new national recycling program in partnership with international recycling leader, TerraCycle. Through the TULA Skincare Recycling Program, consumers can send in TULA Skincare jars, tubes and blister packs. Participation is free and easy: simply sign up on the TerraCycle program page, https://www.terracycle.com/en-US/brigades/tula and mail in the used products using a prepaid shipping label. Once collected, the products will be cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables. For every shipment of TULA Skincare products sent to TerraCycle, participants will earn TerraCycle points, which can be redeemed as a donation to the non-profit, school or charitable organization of their choice.

TULA glow-getters are also encouraged to help offset their carbon footprint through a new partnership with Cloverly, which helps organizations go carbon neutral or carbon negative through its real-time, sustainability-as-a-service platform. At checkout, customers can opt-in for carbon-neutral shipping for a small additional fee, typically less than $1.00. Here, customers can also view an emissions estimate for their order and details about the offset project that will be used to mitigate the emissions from their shipment. For TULA customers who opt in, Cloverly facilitates the purchase and retirement of carbon credits from verified offset projects, via their proprietary API, making the delivery carbon neutral.

“At TULA, we’re constantly exploring the latest technologies to reduce the impact we have on the environment—it’s an ongoing journey. At this stage, we are thrilled to offer different ways for our community to join us as we all do our part in protecting the planet,” said Savannah Sachs, CEO at TULA Skincare. “While our sustainability journey is always ongoing, we believe our sustainability impact will be most meaningful if we continue to work together, and look forward to growing our promising new partnerships with TerraCycle and Cloverly.”

To learn more about TULA’s focus on sustainability, including new programs and launches, please visit https://www.tula.com/pages/sustainability

About TULA Skincare TULA, meaning “balance” in Sanskrit, is a brand built on the power of probiotics and superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect and feeling confident in the skin you’re in. We are committed to bringing clean, clinically proven and effective skincare to the market. We look to research to determine which ingredients we do and do not include. Probiotics are a breakthrough innovation in skincare treatment because they deliver clinically proven results through their unique ability to soothe and calm skin inflammation and balance the microbiome. TULA is available on tula.com, at Ulta Beauty and proudly clean and cruelty free. About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com. About Cloverly Cloverly is helping the world go carbon neutral. Its Sustainability-as-a-Service API platform helps businesses and organizations go green by connecting them to the carbon market infrastructure. The Cloverly API calculates the carbon footprint of a business or organization on a per transaction basis and matches the impact with the equivalent carbon offsets. The Cloverly API can be used to neutralize everyday activities like ecommerce deliveries, ridesharing, supply chain, flights, and more.

Brand Partners with TerraCycle® and Cloverly® on National Recycling Program and Carbon Neutral Shipping

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- TULA Skincare, the leading clean clinical skincare brand powered by probiotics and superfoods, is increasing its commitment to sustainability with new partnerships alongside TerraCycle® and Cloverly®, in addition to the launch of biodegradable “Balancing Act” Purifying & pH Balancing Toner Pads.

Created to be environmentally friendly, TULA’s new Balancing Act pad applicator is made from biodegradable bamboo fibers that can be replaced with refill pods instead of an entirely new container. Ideal for those who want to introduce a toner in their routine or those seeking a cleaner and more sustainable alternative, Balancing Act is formulated for all skin types. The toner instantly lifts impurities and helps tighten the look of pores while balancing the skin’s natural pH after cleansing, ultimately nourishing and improving skin smoothness.

To further amplify sustainability efforts, TULA is also expanding recycling capabilities with a new national recycling program in partnership with international recycling leader, TerraCycle. Through the TULA Skincare Recycling Program, consumers can send in TULA Skincare jars, tubes and blister packs. Participation is free and easy: simply sign up on the TerraCycle program page, https://www.terracycle.com/en-US/brigades/tula and mail in the used products using a prepaid shipping label. Once collected, the products will be cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables. For every shipment of TULA Skincare products sent to TerraCycle, participants will earn TerraCycle points, which can be redeemed as a donation to the non-profit, school or charitable organization of their choice.

TULA glow-getters are also encouraged to help offset their carbon footprint through a new partnership with Cloverly, which helps organizations go carbon neutral or carbon negative through its real-time, sustainability-as-a-service platform. At checkout, customers can opt-in for carbon-neutral shipping for a small additional fee, typically less than $1.00. Here, customers can also view an emissions estimate for their order and details about the offset project that will be used to mitigate the emissions from their shipment. For TULA customers who opt in, Cloverly facilitates the purchase and retirement of carbon credits from verified offset projects, via their proprietary API, making the delivery carbon neutral.

“At TULA, we’re constantly exploring the latest technologies to reduce the impact we have on the environment—it’s an ongoing journey. At this stage, we are thrilled to offer different ways for our community to join us as we all do our part in protecting the planet,” said Savannah Sachs, CEO at TULA Skincare. “While our sustainability journey is always ongoing, we believe our sustainability impact will be most meaningful if we continue to work together, and look forward to growing our promising new partnerships with TerraCycle and Cloverly.”

To learn more about TULA’s focus on sustainability, including new programs and launches, please visit https://www.tula.com/pages/sustainability

About TULA Skincare TULA, meaning “balance” in Sanskrit, is a brand built on the power of probiotics and superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect and feeling confident in the skin you’re in. We are committed to bringing clean, clinically proven and effective skincare to the market. We look to research to determine which ingredients we do and do not include. Probiotics are a breakthrough innovation in skincare treatment because they deliver clinically proven results through their unique ability to soothe and calm skin inflammation and balance the microbiome. TULA is available on tula.com, at Ulta Beauty and proudly clean and cruelty free. About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com. About Cloverly Cloverly is helping the world go carbon neutral. Its Sustainability-as-a-Service API platform helps businesses and organizations go green by connecting them to the carbon market infrastructure. The Cloverly API calculates the carbon footprint of a business or organization on a per transaction basis and matches the impact with the equivalent carbon offsets. The Cloverly API can be used to neutralize everyday activities like ecommerce deliveries, ridesharing, supply chain, flights, and more.

Brand Partners with TerraCycle® and Cloverly® on National Recycling Program and Carbon Neutral Shipping

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- TULA Skincare, the leading clean clinical skincare brand powered by probiotics and superfoods, is increasing its commitment to sustainability with new partnerships alongside TerraCycle® and Cloverly®, in addition to the launch of biodegradable “Balancing Act” Purifying & pH Balancing Toner Pads.

Created to be environmentally friendly, TULA’s new Balancing Act pad applicator is made from biodegradable bamboo fibers that can be replaced with refill pods instead of an entirely new container. Ideal for those who want to introduce a toner in their routine or those seeking a cleaner and more sustainable alternative, Balancing Act is formulated for all skin types. The toner instantly lifts impurities and helps tighten the look of pores while balancing the skin’s natural pH after cleansing, ultimately nourishing and improving skin smoothness.

To further amplify sustainability efforts, TULA is also expanding recycling capabilities with a new national recycling program in partnership with international recycling leader, TerraCycle. Through the TULA Skincare Recycling Program, consumers can send in TULA Skincare jars, tubes and blister packs. Participation is free and easy: simply sign up on the TerraCycle program page, https://www.terracycle.com/en-US/brigades/tula and mail in the used products using a prepaid shipping label. Once collected, the products will be cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables. For every shipment of TULA Skincare products sent to TerraCycle, participants will earn TerraCycle points, which can be redeemed as a donation to the non-profit, school or charitable organization of their choice.

TULA glow-getters are also encouraged to help offset their carbon footprint through a new partnership with Cloverly, which helps organizations go carbon neutral or carbon negative through its real-time, sustainability-as-a-service platform. At checkout, customers can opt-in for carbon-neutral shipping for a small additional fee, typically less than $1.00. Here, customers can also view an emissions estimate for their order and details about the offset project that will be used to mitigate the emissions from their shipment. For TULA customers who opt in, Cloverly facilitates the purchase and retirement of carbon credits from verified offset projects, via their proprietary API, making the delivery carbon neutral.

“At TULA, we’re constantly exploring the latest technologies to reduce the impact we have on the environment—it’s an ongoing journey. At this stage, we are thrilled to offer different ways for our community to join us as we all do our part in protecting the planet,” said Savannah Sachs, CEO at TULA Skincare. “While our sustainability journey is always ongoing, we believe our sustainability impact will be most meaningful if we continue to work together, and look forward to growing our promising new partnerships with TerraCycle and Cloverly.”

To learn more about TULA’s focus on sustainability, including new programs and launches, please visit https://www.tula.com/pages/sustainability

About TULA Skincare TULA, meaning “balance” in Sanskrit, is a brand built on the power of probiotics and superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect and feeling confident in the skin you’re in. We are committed to bringing clean, clinically proven and effective skincare to the market. We look to research to determine which ingredients we do and do not include. Probiotics are a breakthrough innovation in skincare treatment because they deliver clinically proven results through their unique ability to soothe and calm skin inflammation and balance the microbiome. TULA is available on tula.com, at Ulta Beauty and proudly clean and cruelty free. About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com. About Cloverly Cloverly is helping the world go carbon neutral. Its Sustainability-as-a-Service API platform helps businesses and organizations go green by connecting them to the carbon market infrastructure. The Cloverly API calculates the carbon footprint of a business or organization on a per transaction basis and matches the impact with the equivalent carbon offsets. The Cloverly API can be used to neutralize everyday activities like ecommerce deliveries, ridesharing, supply chain, flights, and more.

TORONTO--(Business Wire)-- Open Farm, a premium pet food brand committed to raising the bar on the way we feed our pets, has raised $65MM+ USD ($80 MM+ CAD) in its latest round of funding, led by leading global growth equity firm General Atlantic. This marks General Atlantic’s first investment in the pet industry, and they join the company’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey. The funding will be used to accelerate Open Farm’s mission to Do Some Good for animals and the planet, introduce the brand to millions of new pet parents, and support continued innovation to transform the way pets are fed through high-quality nutrition.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210112005246/en/

“Today’s pet parent is looking for exceptional nutrition that also aligns with their values,” said Isaac Langleben, Co-Founder and CEO of Open Farm. “We go to great lengths to create amazing foods, using the world’s best, ethically sourced ingredients, and take pride that every ingredient, in every bag of Open Farm, can be traced back to the source. We are so excited to partner with the team at General Atlantic as we continue to push our mission forward and establish Open Farm as the global leader in the premium pet food space.” Since 2014, Open Farm has worked to make premium quality pet food offerings accessible and customizable to every pet and pet parent’s needs. With annualized growth exceeding 100% over the last five years, Open Farm can now be found in over 5,500 neighborhood pet retailers across North America, as well as online at OpenFarmPet.com. Open Farm started out with three products and is now recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from dry dog food to fresh meals and supplements. Throughout this growth trajectory, Open Farm has stayed true to its values, partnering with international recycling leader TerraCycle™ to offer a national pet food bag recycling program, and becoming the first pet food brand in North America to offer reusable packaging on the Loop platform. Additionally, Open Farm works with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to not only provide better quality ingredients to pets, but to ensure that the brand is sourcing ingredients in a way that respects farm animals and the planet. “Mission-driven brands are a key focus for General Atlantic, and we are thrilled to partner with the Open Farm team, a group of passionate entrepreneurs who have built an authentic brand on the global and growing interest in better pet food options,” said Andrew Ferrer, Managing Director at General Atlantic. “Open Farm is well-positioned to deliver on the modern food values of its customers with its diverse portfolio of ethically and sustainably sourced premium products.” “Open Farm is a highly differentiated brand and a leader within the growing pet food sector,” added Ben Sherman, Vice President at General Atlantic. “We are excited to support the team as they look to drive consumer awareness, enhance retailer support, and continue to deliver new product innovation and transparency around the world.” Open Farm’s nutrient-dense recipes for dogs and cats include Dry Food, Freeze Dried Raw, Gently Cooked Fresh Meals, Rustic Stews and Blends, Treats, and Supplements such as Bone Broth and Kefir. Open Farm is available in neighborhood pet stores across the US and Canada and online at OpenFarmPet.com. Open Farm was advised by Cascadia Capital LLC and Goodmans LLP. General Atlantic was advised by McCarthy Tétrault LLP. About Open Farm Open Farm is a Toronto-based pet food company on a mission to Do Some Good® for pets, farm animals and the planet. Every Open Farm recipe is designed to deliver exceptional nutrition, and is committed to raising the bar on the way we feed our pets with even stricter standards than what we eat ourselves. Open Farm delivers on its nutritional promise across 7 different product categories with an unmatched approach to ingredient transparency. Since 2014, Open Farm has extended its presence to over 5,500 neighborhood pet stores across North America and at OpenFarmPet.com. Join our mission at OpenFarmPet.com or on Instagram and Facebook. About General Atlantic General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market-leading businesses worldwide. General Atlantic has more than 175 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai and Singapore. For more information on General Atlantic, please visit the website: www.generalatlantic.com.

TORONTO--(Business Wire)-- Open Farm, a premium pet food brand committed to raising the bar on the way we feed our pets, has raised $65MM+ USD ($80 MM+ CAD) in its latest round of funding, led by leading global growth equity firm General Atlantic. This marks General Atlantic’s first investment in the pet industry, and they join the company’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey. The funding will be used to accelerate Open Farm’s mission to Do Some Good for animals and the planet, introduce the brand to millions of new pet parents, and support continued innovation to transform the way pets are fed through high-quality nutrition.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210112005246/en/

“Today’s pet parent is looking for exceptional nutrition that also aligns with their values,” said Isaac Langleben, Co-Founder and CEO of Open Farm. “We go to great lengths to create amazing foods, using the world’s best, ethically sourced ingredients, and take pride that every ingredient, in every bag of Open Farm, can be traced back to the source. We are so excited to partner with the team at General Atlantic as we continue to push our mission forward and establish Open Farm as the global leader in the premium pet food space.” Since 2014, Open Farm has worked to make premium quality pet food offerings accessible and customizable to every pet and pet parent’s needs. With annualized growth exceeding 100% over the last five years, Open Farm can now be found in over 5,500 neighborhood pet retailers across North America, as well as online at OpenFarmPet.com. Open Farm started out with three products and is now recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from dry dog food to fresh meals and supplements. Throughout this growth trajectory, Open Farm has stayed true to its values, partnering with international recycling leader TerraCycle™ to offer a national pet food bag recycling program, and becoming the first pet food brand in North America to offer reusable packaging on the Loop platform. Additionally, Open Farm works with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to not only provide better quality ingredients to pets, but to ensure that the brand is sourcing ingredients in a way that respects farm animals and the planet. “Mission-driven brands are a key focus for General Atlantic, and we are thrilled to partner with the Open Farm team, a group of passionate entrepreneurs who have built an authentic brand on the global and growing interest in better pet food options,” said Andrew Ferrer, Managing Director at General Atlantic. “Open Farm is well-positioned to deliver on the modern food values of its customers with its diverse portfolio of ethically and sustainably sourced premium products.” “Open Farm is a highly differentiated brand and a leader within the growing pet food sector,” added Ben Sherman, Vice President at General Atlantic. “We are excited to support the team as they look to drive consumer awareness, enhance retailer support, and continue to deliver new product innovation and transparency around the world.” Open Farm’s nutrient-dense recipes for dogs and cats include Dry Food, Freeze Dried Raw, Gently Cooked Fresh Meals, Rustic Stews and Blends, Treats, and Supplements such as Bone Broth and Kefir. Open Farm is available in neighborhood pet stores across the US and Canada and online at OpenFarmPet.com. Open Farm was advised by Cascadia Capital LLC and Goodmans LLP. General Atlantic was advised by McCarthy Tétrault LLP. About Open Farm Open Farm is a Toronto-based pet food company on a mission to Do Some Good® for pets, farm animals and the planet. Every Open Farm recipe is designed to deliver exceptional nutrition, and is committed to raising the bar on the way we feed our pets with even stricter standards than what we eat ourselves. Open Farm delivers on its nutritional promise across 7 different product categories with an unmatched approach to ingredient transparency. Since 2014, Open Farm has extended its presence to over 5,500 neighborhood pet stores across North America and at OpenFarmPet.com. Join our mission at OpenFarmPet.com or on Instagram and Facebook. About General Atlantic General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market-leading businesses worldwide. General Atlantic has more than 175 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai and Singapore. For more information on General Atlantic, please visit the website: www.generalatlantic.com.

TORONTO--(Business Wire)-- Open Farm, a premium pet food brand committed to raising the bar on the way we feed our pets, has raised $65MM+ USD ($80 MM+ CAD) in its latest round of funding, led by leading global growth equity firm General Atlantic. This marks General Atlantic’s first investment in the pet industry, and they join the company’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey. The funding will be used to accelerate Open Farm’s mission to Do Some Good for animals and the planet, introduce the brand to millions of new pet parents, and support continued innovation to transform the way pets are fed through high-quality nutrition.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210112005246/en/

“Today’s pet parent is looking for exceptional nutrition that also aligns with their values,” said Isaac Langleben, Co-Founder and CEO of Open Farm. “We go to great lengths to create amazing foods, using the world’s best, ethically sourced ingredients, and take pride that every ingredient, in every bag of Open Farm, can be traced back to the source. We are so excited to partner with the team at General Atlantic as we continue to push our mission forward and establish Open Farm as the global leader in the premium pet food space.” Since 2014, Open Farm has worked to make premium quality pet food offerings accessible and customizable to every pet and pet parent’s needs. With annualized growth exceeding 100% over the last five years, Open Farm can now be found in over 5,500 neighborhood pet retailers across North America, as well as online at OpenFarmPet.com. Open Farm started out with three products and is now recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from dry dog food to fresh meals and supplements. Throughout this growth trajectory, Open Farm has stayed true to its values, partnering with international recycling leader TerraCycle™ to offer a national pet food bag recycling program, and becoming the first pet food brand in North America to offer reusable packaging on the Loop platform. Additionally, Open Farm works with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to not only provide better quality ingredients to pets, but to ensure that the brand is sourcing ingredients in a way that respects farm animals and the planet. “Mission-driven brands are a key focus for General Atlantic, and we are thrilled to partner with the Open Farm team, a group of passionate entrepreneurs who have built an authentic brand on the global and growing interest in better pet food options,” said Andrew Ferrer, Managing Director at General Atlantic. “Open Farm is well-positioned to deliver on the modern food values of its customers with its diverse portfolio of ethically and sustainably sourced premium products.” “Open Farm is a highly differentiated brand and a leader within the growing pet food sector,” added Ben Sherman, Vice President at General Atlantic. “We are excited to support the team as they look to drive consumer awareness, enhance retailer support, and continue to deliver new product innovation and transparency around the world.” Open Farm’s nutrient-dense recipes for dogs and cats include Dry Food, Freeze Dried Raw, Gently Cooked Fresh Meals, Rustic Stews and Blends, Treats, and Supplements such as Bone Broth and Kefir. Open Farm is available in neighborhood pet stores across the US and Canada and online at OpenFarmPet.com. Open Farm was advised by Cascadia Capital LLC and Goodmans LLP. General Atlantic was advised by McCarthy Tétrault LLP. About Open Farm Open Farm is a Toronto-based pet food company on a mission to Do Some Good® for pets, farm animals and the planet. Every Open Farm recipe is designed to deliver exceptional nutrition, and is committed to raising the bar on the way we feed our pets with even stricter standards than what we eat ourselves. Open Farm delivers on its nutritional promise across 7 different product categories with an unmatched approach to ingredient transparency. Since 2014, Open Farm has extended its presence to over 5,500 neighborhood pet stores across North America and at OpenFarmPet.com. Join our mission at OpenFarmPet.com or on Instagram and Facebook. About General Atlantic General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market-leading businesses worldwide. General Atlantic has more than 175 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai and Singapore. For more information on General Atlantic, please visit the website: www.generalatlantic.com.

TORONTO--(Business Wire)-- Open Farm, a premium pet food brand committed to raising the bar on the way we feed our pets, has raised $65MM+ USD ($80 MM+ CAD) in its latest round of funding, led by leading global growth equity firm General Atlantic. This marks General Atlantic’s first investment in the pet industry, and they join the company’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey. The funding will be used to accelerate Open Farm’s mission to Do Some Good for animals and the planet, introduce the brand to millions of new pet parents, and support continued innovation to transform the way pets are fed through high-quality nutrition.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210112005246/en/

“Today’s pet parent is looking for exceptional nutrition that also aligns with their values,” said Isaac Langleben, Co-Founder and CEO of Open Farm. “We go to great lengths to create amazing foods, using the world’s best, ethically sourced ingredients, and take pride that every ingredient, in every bag of Open Farm, can be traced back to the source. We are so excited to partner with the team at General Atlantic as we continue to push our mission forward and establish Open Farm as the global leader in the premium pet food space.” Since 2014, Open Farm has worked to make premium quality pet food offerings accessible and customizable to every pet and pet parent’s needs. With annualized growth exceeding 100% over the last five years, Open Farm can now be found in over 5,500 neighborhood pet retailers across North America, as well as online at OpenFarmPet.com. Open Farm started out with three products and is now recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from dry dog food to fresh meals and supplements. Throughout this growth trajectory, Open Farm has stayed true to its values, partnering with international recycling leader TerraCycle™ to offer a national pet food bag recycling program, and becoming the first pet food brand in North America to offer reusable packaging on the Loop platform. Additionally, Open Farm works with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to not only provide better quality ingredients to pets, but to ensure that the brand is sourcing ingredients in a way that respects farm animals and the planet. “Mission-driven brands are a key focus for General Atlantic, and we are thrilled to partner with the Open Farm team, a group of passionate entrepreneurs who have built an authentic brand on the global and growing interest in better pet food options,” said Andrew Ferrer, Managing Director at General Atlantic. “Open Farm is well-positioned to deliver on the modern food values of its customers with its diverse portfolio of ethically and sustainably sourced premium products.” “Open Farm is a highly differentiated brand and a leader within the growing pet food sector,” added Ben Sherman, Vice President at General Atlantic. “We are excited to support the team as they look to drive consumer awareness, enhance retailer support, and continue to deliver new product innovation and transparency around the world.” Open Farm’s nutrient-dense recipes for dogs and cats include Dry Food, Freeze Dried Raw, Gently Cooked Fresh Meals, Rustic Stews and Blends, Treats, and Supplements such as Bone Broth and Kefir. Open Farm is available in neighborhood pet stores across the US and Canada and online at OpenFarmPet.com. Open Farm was advised by Cascadia Capital LLC and Goodmans LLP. General Atlantic was advised by McCarthy Tétrault LLP. About Open Farm Open Farm is a Toronto-based pet food company on a mission to Do Some Good® for pets, farm animals and the planet. Every Open Farm recipe is designed to deliver exceptional nutrition, and is committed to raising the bar on the way we feed our pets with even stricter standards than what we eat ourselves. Open Farm delivers on its nutritional promise across 7 different product categories with an unmatched approach to ingredient transparency. Since 2014, Open Farm has extended its presence to over 5,500 neighborhood pet stores across North America and at OpenFarmPet.com. Join our mission at OpenFarmPet.com or on Instagram and Facebook. About General Atlantic General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market-leading businesses worldwide. General Atlantic has more than 175 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai and Singapore. For more information on General Atlantic, please visit the website: www.generalatlantic.com.