Nederland. Local musicians are invited to attend a free recycle and restring event at Brightwood Music in Nederland on April 10, 2019, from 10 a.m. to 6 p.m.
Sponsored by D’Addario® and international recycling company TerraCycle®, musicians can bring any old instrument strings for recycling and get their electric or acoustic guitars restrung with D’Addario NYXL or Nickel Bronze Acoustic strings. Old strings collected during the event will be recycled through Playback, D’Addario’s free, national recycling program.
Brightwood Music is a full-service retail music store in Nederland, Colorado. The store sells, buys and repairs all types of musical instruments and accessories. They also sell PA systems, amplifiers and specialize in recommending, as well as installing, pick up systems in a variety of acoustic instruments.
Through their expertise, they’ve generated a lot of positive word of mouth. In fact, many of their customers, who are professional touring musicians, have recommended Brightwood Music across the nation for their services since they ship instruments all over the country and stock a plethora of unique and hard-to-find repair supplies. The team at Brightwood Music is also dedicated to local school programs, partnering with educators and students alike in many ways. Through their knowledgeable service, good product value and music lessons, they hope to provide better understanding and enjoyment of their products.
Playback is the world’s first instrument string recycling program, launched through a partnership between D’Addario and innovative recycling company, TerraCycle. The program is a part of D’Addario’s Players Circle loyalty program and allows registered users to recycle their used strings in exchange for extra Players Circle points. Musicians attending the recycle and restring events will receive a code at the event, redeemable for extra Players Circle points. Points can be used toward merchandise or donated to the D’Addario Foundation, the company’s nonprofit organization supporting music education in underserved communities.
“We’ve been searching for a solution for old string reuse after installing a new set on a guitar, so it’s great that D’Addario and TerraCycle are helping dealers confront this issue,” says store representative, Doug Armitage. “Recycling these strings, regardless of brand-name, will greatly minimize our store’s landfill contribution.”
D’Addario has been consistently committed to the environment, working to reduce their company’s packaging waste and use the most environmentally responsible packaging available on the market. Their partnership with TerraCycle allows them to further reinforce their role as an environmental leader in the music industry.
TerraCycle is a global leader in recycling typically non-recyclable waste, working with companies to implement recycling initiatives and finding solutions for materials otherwise destined for the landfill.
Musicians interested in recycling through Playback can visit
http://www.daddario.com/playback. For more information on the recycle and restring event, please contact Brightwood Music at (303) 258-8863.
D’Addario & Company, Inc. is the world’s largest manufacturer of musical instrument accessories marketed under several product divisions: D’Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D’Addario Woodwinds, and D’Addario/Planet Waves Accessories. A family-owned and operated business with roots dating back to the 17th century and 1,100 employees worldwide, the company manufactures 95 percent of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Dave Matthews, Sheryl Crow, Lenny Kravitz + more.
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste®. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities and facilities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding 15 years ago.
To learn more about TerraCycle or get involved in its recycling programs, please visit
www.terracycle.com.
Music stores in the Sandy area celebrated Earth Day by recycling guitar strings. Two that participated were Wasatch Musician and Riverton Music. New guitar strings donated by D’Addario were put on customers’ instruments and the old strings were turned in to get recycled.
“This is our third time doing this. We donate our labor, and D’Addario donates the new strings and recycles the old ones. They usually do it every Earth Month,” said Austin Fairbourn, an employee of Wasatch Musician at 640 East Union Square.
The event ran from noon to 4 p.m. on Saturday, April 13. Customers were greeted by a guitar technician and there was a box for old strings. “D’Addario uses a company called TerraCycle that accepts hard-to-recycle materials. I don’t know the recycling process, but there are a lot of different alloys in the strings. This keeps stuff out of the landfill and also gets people to try out their strings,” Fairbourn said.
Events like this are a win all around because customers can get new strings while supporting their local music stores. “We do repairs, sales, we have jam nights. We’re just a mom and pop place, and this event helps get people in the store so they can get to know us,” said Fairbourn.
Many customers liked the idea of an employee putting strings on. Cathy Cash is a local musician who came in for the event because she wanted her guitar to get a little TLC.
“I’ve never seen anything like this before. I heard about it on Facebook and I’ve been in here a couple of times. I care about my guitar and I wanted to have it done right,” Cash said.
