Guitar string maker D'Addario, in partnership with Terracycle, has created Playback, the first-ever string recycling program. Festivals and venues are also increasingly tracking information on the waste produced and recovered, posting waste reduction statistics on their websites as a badge of honor.
In partnership with global recycling organization TerraCycle, D’Addario has unveiled Playback, the world’s first industry-wide string recycling program. Musicians can take their used strings – regardless of the brand – to participating dealers for safe recycling, earning reward points for every .25 pound of strings turned in, which equals about six sets of acoustic strings or seven sets of electric strings.
The company is working on the program with recycling organisation TerraCycle, and although it's currently only available in the US, we hope to see it expanded worldwide. You can sign up for
D'Addario Playback now.
When D’Addario & Co. teamed up recently with the global recycling organization TerraCycle to create Playback, a safe and independent way to recycle instrument strings, the string manufacturer discovered an untapped market.
Now, the company has launched the first-ever instrument string recycling program called Playback in partnership with the company
TerraCycle — which collects and repurposes hard-to-recycle products such as chip bags and cigarette butts.
Now, however, the company is shifting its sights from the beginning of their product life cycle to the end. Having committed to green methods of production, D’Addario now wants to ensure that music strings will end up just as green as they started, by recycling them with the help of
Terracycle.
D’Addario has teamed with the global recycling organization TerraCycle to create Playback, a safe and independent way to recycle and upcycle instrument strings. Currently, municipal recycling systems in the United States do not accept instrument strings because of the metals and alloys they are made from.
Manchester Music Mill is hosting a free recycle and restring event for local musicians. Sponsored by D'Addario, participants can bring old guitar strings in to recycle, as well as get their guitars restrung with D'Addario NYXL or Nickel Bronze Acoustic strings. The collected strings will be recycled through Playback, D'Addario's national recycling program.