What are you good at as a company? What are you not? Though we at TerraCycle (and I imagine you too) like to think we can do anything we set our minds to, we know what our core competencies are: Branding, materials science and repurposing, and post consumer collection programs. Anything else, we can do it, but there are often others that do it better. And increasingly, we're happy to let them do it. Why expend a lot of energy trying to up our game in those areas, when we can instead focus on maximizing the amount of "waste" we collect, making the most people aware of the options we offer, and benefiting thousands of people who collect product for our brigades?