Have you heard of a company called FAB? I’m guessing not, and at the same time, it’s a safe bet you’ve seen their products. And depending on how old you are, you have been running towards or running away from them for years. And fast. FAB has licenses for a huge variety of today’s biggest pop culture brands: Paul Frank, Hello Kitty, Hannah Montana, Nickelodeon, Hello Kitty, Disney, Marvel, and on. From backpacks to snow globes to “novelty clocks,” their collective licensing and manufacturing might create an enormous amount of trinkets that will likely end up in the trash months after purchase. And we’re now partnered with them.