Northfield-based Kraft has also revisited packaging and advertising. Kraft ditched movie tie-ins on packaging, and nutritional information is more prominent. Most Lunchables trays are now clear, because moms said they wanted to be able to see the food inside. Because the plastic trays aren't recyclable, Kraft moved to avoid "green" criticism by partnering with TerraCycle to convert used Lunchables containers into lunch boxes and pencil cases.