In recent years, consumer consciousness about the need for and economic value of making use of reusable packaging, containers and the like has risen a great deal, elevating (or should I say broadening) the range of people who actively and regularly choose to seek out such options. Water bottles and shopping bags are the primary examples of this, bottle options having gone from the Hippie staple Nalgene and not much else to decidedly trendy designs, drawing in those that may not even have factored ecological considerations into the equation when making their purchase decision.