Our CEO Rick Fedrizzi often talks about the Second Wave of sustainability. At IWBI, we believe that sustainability extends far beyond environmental protections. Just as WELL is for people, we believe that sustainability is about helping people make the best choices for both the environment and their health.

Personally, I’ve long been interested in the intersection of food and nutrition with health and sustainability. Our land, our health and our food systems are so intricately connected and dependent on one another that it’s almost impossible to address one without affecting the other. Think about it: we can only cultivate healthy, nutritious food in soil that is well taken care of. If we neglect the land, then the food suffers. If the food suffers, then human health suffers.