TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

We Are All Greenwashers

Tom-Blog
Greenwashing comes in many forms. Vague language. Overstated claims. False associations. And the packaging you yourself are responsible for creating and/or processing. Come again? Yes. You know it well. The chasing arrows logo on packaging, with 1-7 in the middle. Yes, it’s a convenient identifier for recyclers and waste processors. But there’s a problem here. The general public thinks it means it means it’s recyclable. Not that it’s possible to do so “where facilities exist,” as some in the product world would say on their packaging. No, they think, across the board, this means they can toss their used packaging in the recycle bin, and voila, poof, it will get recycled, they’ve done their eco duty!