Young people’s perspectives on consumerism change from one generation to the next. The “GI Generation” was raised during the Great Depression when money was tight, resources were low and everything was valuable, so things got reused. “Baby Boomers” came of age at the dawn of television watching shows like “Leave it to Beaver” and “Ozzie & Harriet,” which showed America how to be consumers. Fast forward to the 80’s when “Generation X” was growing up; it was an age of excess and the concept of the “throw-away society” surged.